Design as a competitive weapon

D4eb0f98ffd3a50ede8dd759ff585152?s=47 Janice Wong
September 19, 2010

Design as a competitive weapon

A presentation geared towards artists, designer and other self-employed individuals on how they can use design strategically to help grow their small businesses.

Presented on Sept. 19, 2010 at Lil' Biz, the small business conference for Puces POP (POP Montréal International Music Festival).

D4eb0f98ffd3a50ede8dd759ff585152?s=128

Janice Wong

September 19, 2010
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Transcript

  1. Design as a competitive weapon The value of design for

    small businesses Presented by Janice Wong Sun. Sept. 19, 2010
  2. Design as a competitive weapon  2 / 28 What is design?

  3. Design as a competitive weapon  3 / 28 How strong design creates

    added value 1. Superior products
  4. Design as a competitive weapon  4 / 28 Superior products: Apple

  5. Design as a competitive weapon  5 / 28 Superior products: Penguin Books

  6. Design as a competitive weapon  6 / 28 Superior products: Handmade goods

  7. Design as a competitive weapon  7 / 28 How strong design creates

    added value 1. Superior products 2. Happy customers
  8. Design as a competitive weapon  8 / 28 Happy customers: Puccino’s Coffee

  9. Design as a competitive weapon  9 / 28 Happy customers: Pastry Training

    Centre of Vancouver
  10. Design as a competitive weapon  10 / 28 Happy customers: Threadless Tees

  11. Design as a competitive weapon  11 / 28 How strong design creates

    added value 1. Superior products 2. Happy customers 3. Stronger brand image
  12. Design as a competitive weapon  12 / 28 Stronger brand image: POP

    Montréal
  13. Design as a competitive weapon  13 / 28 Stronger brand image: Obama

    ‘08 campaign
  14. Design as a competitive weapon  14 / 28 Stronger brand image: La

    Charcuterie
  15. Design as a competitive weapon  15 / 28 Design methodologies 1. Focus

    on people
  16. Design as a competitive weapon  16 / 28 Focus on people: Bread

    & Butter Skincare
  17. Design as a competitive weapon  17 / 28 Focus on people: Swiffer

  18. Design as a competitive weapon  18 / 28 Design methodologies 1. Focus

    on people 2. Iteration & prototypes
  19. LUNC LUNCH H TRA TRAY YS S 24 V VEGET

    EGETARIAN SANDWICHES ARIAN SANDWICHES V1 Aloo chole- chickpea, potato goat cheese, ciabatta 14 V2 Anglo- tikka, yogurt chunky vegetables on garlic bread 15 V3 Bhaji sliders- shred potatoes, peas, curry, potato buns 14 V4 brinjal- eggplant, potato curry, tomato, feta, ciabatta 12 V5 buddhaboy- fried brussel sprouts, haricot vert, gruyere 16 V7 CornellI - grilled mushrooms, mozzarlla, tomato, ciabatta 15 V8 CornellII-griddled eggplant, mozzarella, marinara, ciabatta 14 V9 Eve- avocado, grilled tomato, white russian, wheat toast 9 V10 Hyatt- tomato, avocado, green chile, cheddar, jack,7 grain 12 V1 1 Uncle Bruce- blue cheese, peanut butter, vegan sausage, toast 12 V12 yummy-mozzarella, fried brussel sprouts, spinach 14 N1Amarillo-pulled pork,red salsa, jack, garlic bread 13 N2 ATW-bbq pork, bacon, onion, cheddar 15 N3 Alamo- chorizo, guacamole, pimento, grilled cheese 12 N4 Black tar- maple bbq pork, garlic, leek, jack ciabatta 16 N5 brigitte-chick salad, avocado, tomato, garlic bread 12 N6 Cobb- chicken, blue cheese, bacon, avocado, toast 16 N7 Cuban -pressed pork, swiss, ham, pickles, mustard 15 N8 Daniel- flame grilled chicken, beef chili, jack, toast 16 N9 Edmonton- tuna, cheddar, avocado, spicy garlic bread 12 N10Gallant-turkey, bacon, avocado,cranberry mayo,ciabatta 14 N11Gidget- tuna salad, avocado,tomato, garlic bread 12 N12Greekboy-brisket,tapenade, pignoli,onions, feta, tahina 14 N13gulf pride-bbq shrimp,avocado, cheddar, garlic hero 15 N14 Indian boy- lamb curry, pistachios, peas, potato, ciabatta 19 N15 Indian girl- 3 sliders potato bits, tomato biryani gravy 16 N16jewboy -bbq pulled brisket, grilled onions, swiss 14 N17Jihadboy -beef, pomegranate, olive, feta, pistachio, tahini 14 N18 Luke’s lunch -bbq pork, chili cheese fries,ciabatta 14 N19 Luke’s lunch -lamb,fig curry,chili mozzarella fries 19 N20 Monte -french toast, turkey, ham, gruyere, strawberry 15 N21 Monte -frenchtoast,chicken,brisket, swiss, strawberry 16 N22 NYC-cheeseburger hero; corned beef hash 17 N23 Patois- jerk chicken, fried onions, feta 14 N24 po’boy- shrimp, lettuce, tomato, onion, tartar 17 N25 po’girl-chicken, mozzarella, pimento, pesto 16 N26 rooster-chicken,cheese garlic bread, avocado 14 N27Savannah- turkey mushroom gumbo, toast 12 N28S’mo-bbq pork, mac’n cheese, fried onion 15 N29 Sindhi- chicken, potato, pea curry, cashews 16 N30 3 little pigs- green chile pulled pork sliders 15 N31 Tickleme-jerk beef, goat cheese, cashews 16 N32turkey -bacon, swiss, lettuce, tomato 14 N33 Ziggy-chicken, artichoke, eggplant, feta 18 N34 ZZZ-turkey, sausage stuffing, tomato 12 V VA A RIOUS RIOUS SIDES SIDES mac’n cheese 8 hush puppies 7 arepas 8 garlic bread 3 bbq duck wings 5 chicken, vegetable gravy duck wings and tahina rye toast grilled swiss cheese poutine L18 potato pakora foul medames falafel L14 pita bread chilli, cheddar fries chicken schnitzel oxtails pork tamale L15 corned beef hash poached eggs, rye toast cilantro arepas L6 mac’n cheese pancakes fried onion pakoras spinach tater tots tomato baba ghanoush mushroom barley L9 pasta bolognese spinach bacon salad pesto garlic bread pork tamale L2 tofu vegetable curry tabbuleh, tahina panko fried avocado creamed corn L22 pork tamale banana guacamole black bean lime rice duck quesadillas L23 long beef enchilada skyline chili dog bacon fried rice raspberry, satay fries duck dumplings L20 coconut fried shrimp chunky chocolate crepe chickpea potato curry savory duck legs L3 sliders L16 corn quesadilla spinach potato lace cinnamon donuts spinach latkes tabbuleh, tahina mozzarella en carozza parmesan pita L5 yin/yang soups yin/yang soups 24 tues-fri 9:00am-2pm sat 9:30am-2pm www.shopsins.com we cannot accommodate severe food allergies cash only VEGET VEGETARIAN PLA ARIAN PLATES TES V13 AARON- AARON- eggplant potato curry, chickpea biryani, papadum 13 V14 EDEN EDEN - - vegetable stuffing, vegetable gravy, wheat toast 14 V15 BUKHARA BUKHARA- - black lentil, spinach, okra enchiladas 16 V16 CANNON CANNON- -cabbage,leek,vegan suasage,potato, poached eggs 17 V17 KUSH- KUSH- steamed vegetables, bulgur wheat, tahina, pita 13 V18 NOAH- NOAH- irish beans, tomato, onions, spinach, toast 12 V19 RAJ- RAJ- tofu vegetable curry scramble, toast 15 V20 T TA AK KY Y- - vegetarian chili, jalapeño masa, guacamole, tortillas 14 V21 TRUE- TRUE-tater tot pea curry, chickpea rice, banana guacamole 17 V22 V VA ATICAN- TICAN- strozzapreti, spinach/ricotta balls, tomato cream 16 V23 VEGET VEGETARIAN ARIAN shepherd’s pie, masa crust 17 QUESADILLAS QUESADILLAS cheese 7 + hatch 10 chili 9 + hatch 12 turkey, black bean 12 pecanchicken wildrice15 shrimp bok choy bop peanut coconut rice pesto garlic bread fried pickles L19 Burmese red pork poutine banana guacamole ebelskivers L13 mushroom cream pasta pesto garlic bread osso buco L8 bacon, tomato salad taco fried chicken tapenade garlic bread s’mores pancakes L21 chili stuffed potato oxtails eggplant, olive pasta onion strings L17 buffalo duck wings bbq duck drumettes chili & cheese popcorn wild rice tomato pesto fried pickles L7 bbq pork L10 duck dumplings sloppy joe rice vanilla cannoli menu L85 ENCHILADAS ENCHILADAS cheese; chicken;chili 9 veggie; potato curry 10 pork; brisket 12 BIG LUNCH BIG LUNCH 2 23 3 B1 patsy’s cashew chicken, basmati rice B2 jambalaya -shrimp, chicken, andouille B3 cassoulet-duck, lamb, sausage, beans B4 oxtail, root vegetables, tomato, potato B5 nybeef-cherry vegetable gravy, kasha B6 comfort- duck, chorizo, shrimp stew B7 hot turkey sandwich stuffing, gravy B8 Bigos-sausage, potato,kraut, carrot stew B9 Étouffée- crab, duck, chorizo, shrimp B10 ground nut chicken, duck stew B11 brisket, artichoke,potato ratatouille LARGE SOUPS S1 african avocado tomato* 14 S2african beef stew 16 S3 african greencurry 13 S5avocado cheese tortilla 12 S6 avocado tortilla 9 S7 black bean cuban style 12 S8 boiled beef barley 15 S9 bok choy bop 12 S10 brazil garlic rice chicken 17 S11brisket chili, hatch tomato 16 S12 burnt garlic zucchini 15 S13cashew tomato cream 14 S14 cheeseburgers, fries,veggie 19 S15 chicken burrito 15 S16 chicken garlic angelhair 13 S17 “mushroom marsala, pasta 17 S18 chicken noodle,dill,veggie 16 S19 chicken thin dumplings 12 S20 chicken tortilla avocado 15 S21 corn & bacon chowder 12 S22 duck confit, white bean 18 S23 duck rutabaga rich broth 15 S24 gumbo - chicken orshrimp 16 S25 gumbo,grits cheese melt 11 S26 ham, pea, leek, dumpling 14 S27 lamb potato, pea curry 15 S28 lamb mint bbq15 S29 leek, barley, potato 14 S30 lentil tomato, yogurt, dill 14 S31 mango chicken lime 14 S32 manhattan crab chowder16 S33 manhattan shrimp chowder15 S34 matzoh ball 8 S35 minestrone, pasta 14 S36 new england crab chowder 16 S37 new york beef stew 15 S38 osso buco 16 S39 oxtail(1jerk2curry3tomato)15 S40 potato, vegetable curry 12 S41 peanut (florida or virginia) 11 S42 peruvian avocado shrimp 16 S43 pistachio thai chicken 16 S44 pork biryani 14 S45 quesadilla cabbage 13 S55 senegalese chicken 16 S47 southwest corn chowder 13 S48 spanish garlic & egg 14 S49 spicy pea vegetable 13 S50 string bean tomato 8 S51 szechwan shrimp 16 S52Thai chicken pistachio curry 17 S53 tomato cream,croutons 12 S54 zucchini,eggplant,olives 14 SANDWICHES SANDWICHES R1 BLT 10 R1a BLTA (avocado)12 R1b fried tomato BLT14 R2 bbq pork; brisket on bun 9 R3 chicken;tuna;egg salad 9 R5 grilled cheese 6 R6+ cheese tomato, bacon 11 R7 falafel on pita, tahina 10 R8 roast turkey on toast 11 R9 roast duck french dip 14 R11beef sloppy joe on a bun 7 R12 peanut butter jelly 6 R13 PB bacon, avocado 12 french fries plain french fries 5 brown gravy 7 pastrami/cheese 10 vegetable gravy 1 1 cheese fries 8 hatch/cheese 9 chili/cheese 12 cheddar skins 8 bacon jack skins10 potato chips 7 corn puppies 9 crispy fried 8 okra; pickle;onions; bbq duck wings 5 crispy fried 11 brussel sprouts; rutabaga; olives; artichokes;capers; mushrooms; tofu popcorn clarified butter 4 chili & cheese 10 vegetarian soup 8 1 potato curry 2 creamed corn 3 jerk gumbo 4 garlic cream 5 mac’n cheese 6 pea-leek 7 spinach pesto 8 tomato rice 9 butternut squash 10 chickpea curry 1 1 black bean lime 12 ranchero bean 13 green vegetable 3 SLIDERS-caramelized onions 10 3 SMASHBURGERS-grilled onions 11 3 BOBCATERS- hatch(no onions) 12 3 HATCH SMASHBURGERS 14 3 VEGGIE BURGER SLIDERS 10 HAMBURGERS 8 (cheese; bacon; onions) 3 patty melt or hatch cheeseburger 14 chili cheeseburger or sliders 15 lamb curry duck spring rolls spinach black lentils papadum L4 choose yin (soup) 1. african green curry 2. bacon corn chowder 3. oxtail rutabaga 4. cheese burgers 5. n.y. beef stew 6. lamb curry 7. szechwan shrimp 8. n.e. crab chowder 9. duck legs, rich stock 10.mango chicken lime 11. chickpea,vegetable curry 12.turkey pesto cream 13. zucchini,tomato garlic 14. chicken, cashew biryani choose yang (rice) a. tapenade, pimento b.black bean, lime c. guacamole d. pistachio green curry e. pesto rice-a-roni f. mac‘n cheese g. black lentil h. refried salsa cheese i. gumbo dirty rice j. pasta bolongese k. beef sloppy joe l. corn beef reuben m. coconut sweet rice n. hoppin john o. chickpea curry FRIED GRILLED CHEESE + SAUCE W W1 1 mozzarella en carozza(marinara) 10 W W2 2 peanut butter pumpkin (sour cream) 12 W W3 3 peanut butter, bacon (guacamole) 14 W W4 4 avocado, cheddar (salsa) 11 W W5 5 bacon, lettuce, tomato (mayo)14 LUNCH LUNCH IN IN A A SKILLET SKILLET 23 Q Q1 1 thai chicken pistachio curry, fried bananas, coconut rice Q Q2 2 taco fried chicken, refried cheese rice, avocado salad Q Q3 3 moonpie meat loaf, ranch rice, pork tamale Q Q4 4 duck confit, potato latkes, haricot vert, seven grain toast Q Q5 5 salisbury steak, baked potato, brown vegetable gravy Q Q6 6 cajun meatloaf, okra gravy, hoppin john, corn bread Q Q7 7 pecan chicken wild rice cream enchiladas, guacamole Q Q8 8 osso buco, polenta, potato chips, cheese garlic bread NAME NAME PLA PLATE TE SANDWICHES SANDWICHES brisket tacos guacamole, chips chocolate rice L1 duck quesadillas BURRIT BURRITOS OS 9 chili, chicken, chickpea curry pork, veggie shrimp, 12 bbq brisket chorizo, lamb desserts brisket cherry gravy mushroom kasha matzoh balls L12 garlic, feta rye toast ebelskivers(plain; banana; chocolate) 10 hula pie(macadamia, ice cream,choc) 8 mini donuts (maple;choc; vanilla; cinn) 8 bread pudding; cajeta; crepes 7 TEX-MEX TEX-MEX guacamole 7+hatch 8 chorizo, hatch chili 15 nachoes 8 (beans ?) beef chili; cup 8 bowl 12 beef chimichonga 11 three soft tacos 12 fried tuna melt burmese hummus bbq duck wings fig cannolis L11 popular choices P11/2 mac’n cheese pancakes10 P2 apple bbq duck wings 5 P3 blisters on my sisters 9 P4 ebelskivers 10 P5 breakfast special 7 P6 mocha nutella shake 6 P7 mo’betta 18 P8 sneaky pete eggs 12 P9 african green curry soup 13 P10 jihadboy sandwich (N17) 14 P11 three sliders 10 P12 brinjal (veggie sandwich V4) 12 P13 huevos rancheros 12 P14 1/2 lemon ricotta pancakes 9 P15 corned beef hash 16 P16corn, cheddar scrambled 9 tater tots plain 9 cheddar 10 falafel 1 1 pastrami 14 DRINKS DRINKS 2 iced tea / coffee apple juice, coke; diet coke; ginger ale; red birch beer; hot coffee or tea; chocolate milk egg cream 4 brown cow 5 D Detroit egg cream etroit egg cream 6 florida squeezed florida squeezed O OJ J 4 orange orange julius julius 6 orange orange boulios boulios 8 horchata horchata 8 milk shake milk shakes s / / m ma alteds lteds 6 mocha nutella;sweetcorn gingerale; pomegranate guinness malted 9 almond joy; snickers brandy milk punch chunky monkey kahlua malted toasted marshmallow ask for a full beverage menu salads caesar (chicken+3) 9 mexican caesar waldorf (shrimp+3) tabbuleh (bulghur) foul medames (fava) hummus (chickpea) burmese hummus chopped 14 american veggie asian veggie mexican veggie shrimp (fried) 16 tuna nicoise poutine {fries,cheese curds, gravy} plain 9 chickpea curry 10 bolognese 11 vegetable gravy 13 chicken veggie 14 ham,cheese,egg vegetable garden chicken (steamed) taco (fried shell) cobb or chef’s asian chicken waldorf rice, veggie (cheese, soy) Thai cobb (green curry) greek falafel 18 Design as a competitive weapon  19 / 28 Iteration & prototypes: Shopsin’s General Store
  20. Design as a competitive weapon  20 / 28 Iteration & prototypes: IDEO

  21. Design as a competitive weapon  21 / 28 Design methodologies 1. Focus

    on people 2. Iteration & prototypes 3. Designing experiences
  22. Design as a competitive weapon  22 / 28 Designing experiences: POP Hostel

  23. Design as a competitive weapon  23 / 28 Designing experiences: Anthropologie

  24. Design as a competitive weapon  24 / 28 Design methodologies 1. Focus

    on people 2. Iterative prototypes 3. Designing experiences 4. Storytelling
  25. Design as a competitive weapon  25 / 28 Storytelling: Chez Cora’s

  26. Design as a competitive weapon  26 / 28 Storytelling: Urban Outfitters

  27. Design as a competitive weapon  27 / 28 In summary Design isn’t

    about styling or tech- nology. It’s about radical change in meaning. These are things that people weren’t asking for, but when they saw them, they fell in love. — Roberto Verganti,   Professor of Management of Innovation  at Politecnico di Milano
  28. Design as a competitive weapon  28 / 28 Further design thinking resources

    • Design Council designcouncil.org.uk • IDEO ideo.com • Fast Company fastcodesign.com, fastcompany.com