Content is a beast - a content-first approach to building wordpress websites

Presented at WordCamp RI 2015, this talk focuses on the step before designing and how to avoid content related issues on client works. The pdf version of the slides (for links) are available at the below link: https://goo.gl/UQQri9

Transcript

1. CONTENT IS A BEAST Vinay Raghu | @rvinay88
2. CONTENT IS A PROBLEM
4. WE DON’T GET TO CHOOSE
8. SOCIAL SHARE CHAT FEEDBACK ANALYTICS FONTS
17. Logo / Fonts 
 Layout / Navigation
 Sidebar / Footer
18. CONTENT BECOMES THE INTERFACE
20. MEDIUM IS AN ARTIFACT
21. LET’S BLAME 
 THE CLIENT
22. DELAY CONTENT
 ORG. SILOS
23. DO YOU HAVE A WEBSITE?
24. HOW IS THAT WORKING FOR YOU?
25. LIVING BREATHING MARKETING TOOL SERVES A PURPOSE
26. Source: shawna-x.com
27. LET’S BLAME 
 THE DESIGNER
28. PROBLEM IN HOW WE DELIVER SOLUTIONS
29. HOME PAGE INNER PAGE CONTACT FORM
30. PRODUCT CATALOGUE PRODUCT DETAIL
31. CONTENT-LESS DESIGN
32. AN ABSTRACTION WE LIKE
33. NO ONE LIKES CONTENT
35. SYSTEM CONTENT !USER
36. A WEBSITE IN 2015
43. WE ARE ALL BUILDING THE SAME WEBSITE
44. Source:Alberto Varanda CONTENT FIRST
45. CONTENT FIRST MOBILE FIRST USER FIRST
46. POLITICS FIRST
47. BUSINESS FIRST
48. BUSINESS FIRST 6 steps to building websites content-first
49. DISCOVER USER RESEARCH CONTENT DESIGN
50. THE STEP BEFORE DESIGN
51. #1. BUSINESS GOALS
52. MAKE MONEY SAVE MONEY
53. WORKSHOPS OVER MEETINGS
54. Source: Agile UX
55. LEGAL / SALES / MARKETING / OWNER
56. STORYTELLING PRODUCT MANAGERS Source:Storytelling UXMag
57. STAKEHOLDER INTERVIEW
58. MORE USERS INCREASE ENGAGEMENT MORE SHARING
59. MORE USERS INCREASE ENGAGEMENT MORE SHARING
60. 1000 REGISTERED USERS 2 MINUTES TIME ON SITE 20% SOCIAL ACQUISITION
61. LEGAL / SALES / MARKETING / OWNER / CONTENT PERSON
66. #2. USER GOALS
67. WHY WHAT HOW
68. MENTAL MODELS
70. SURVEYS BODY STORMING CONVERSE LIKE AN APP
74. HOW ARE PEOPLE FINDING THIS INFORMATION
75. SEO
76. WHAT IS THEIR NEXT ACTION
77. SONG ALBUM / ARTIST / PLAYLIST / OWNER
78. ALL THEIR CONTENT IN ONE PLACE
82. BRIDGING THE GAP
83. #3. CONTENT INVENTORY
84. IMAGE / AUDIO VIDEO / CHARTS / FORMS WIDGETS - SOCIAL PLUGIN
85. Source: PointNorth
86. THINK OF LIMITS CHARACTER COUNT IMAGE DIMENSIONS DATE FORMAT / FILE SIZE
88. #4. CONTENT AUDIT
89. REMOVE UPDATE CREATE
90. ANALYTICS
95. REMOVE UPDATE CREATE
96. SAVE MONEY / EFFORT FIND / AVOID SURPRISES SPOT DUPLICATION
97. #5. CONTENT PROTOTYPE
98. WIREFRAMES FOR CONTENT
101. SEMANTICS ACCESSIBILITY
102. #6. ITERATION TRAIN
103. ITERATE
 COLLABORATE
107. CLIENT FILLS-IN CONTENT BEFORE DESIGN
108. TRAINING
109. SYSTEM CONTENT !USER
110. USER CONTENT SYSTEM
111. AUTISM PROJECT
112. Source:Designing inside out
113. Source:Designing inside out
114. BRANDING CONTENT STRATEGY
115. DISCOVER USER RESEARCH CONTENT DESIGN
117. CONTENT IS A BEAST Vinay Raghu | @rvinay88