Lock in $30 Savings on PRO—Offer Ends Soon! ⏳

Designing & thinking & doing, oh my!; Design Th...

Ryan Rumsey
June 25, 2019

Designing & thinking & doing, oh my!; Design Thinking 2019

Design Thinking is a process for creative problem solving used to cultivate a common language of understanding in the development of products, services, processes, and strategy. Design is a craft, made up of specialized skills and capabilities to shape the execution of products, services, and experiences for a base level of quality. Without clarity on the overlaps and differences of both, organizations will fall short in meeting human and business needs in the best possible way.

Ryan Rumsey

June 25, 2019
Tweet

More Decks by Ryan Rumsey

Other Decks in Design

Transcript

  1. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY When I

    say, “Design Thinking," what comes to mind?
  2. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY When I

    hear “Design Thinking," baking comes to mind. (with several liberties taken)
  3. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Source:Tom Hovey;

    http://www.tomhovey.co.uk/the-great-british-bake-o"
  4. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Source:Tom Hovey;

    http://www.tomhovey.co.uk/the-great-british-bake-o" Design Thinking is a fantastic approach for generating novel and unique solutions to a problem.
  5. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Source:Tom Hovey;

    http://www.tomhovey.co.uk/the-great-british-bake-o" Having this…
  6. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Source:Tom Hovey;

    http://www.tomhovey.co.uk/the-great-british-bake-o" in no way guarantees this.
  7. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Source:Tom Hovey;

    http://www.tomhovey.co.uk/the-great-british-bake-o"
  8. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY To generate

    novel and unique cake ideas, you need diverse perspectives and a new way of approaching a problem.
  9. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY To generate

    novel and unique cake ideas, you need diverse perspectives and a new way of approaching a problem. Design Thinking
  10. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY To make

    a great cake, you need cra". Design
  11. How do we generate novel and unique cake ideas and

    eat our cake too? DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
  12. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY In many

    ways, Design Thinking is a response to this face.
  13. Design Thinking helps broaden the community and language of design.

    DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
  14. By introducing the language of design to others, we aren’t

    reducing the need for design, but empowering it. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
  15. Source: https://ninelabs.com/blog/business-value-of-design/ “We are a hub for innovation, collaboration and

    creativity at Stanford.” DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
  16. The point is to break away from established norms and

    biases which prevent an organization from bringing innovative solutions to the market. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
  17. How do we generate novel and unique cake ideas and

    eat our cake too? DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
  18. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Prove your

    case to create a business case. 1. Executive Summary 1 2. Find a wounded product 2 3. O"er help for “free” with “limited impact.” 3 3. Use Design Thinking + Design 4
  19. Use Design Thinking + Design 4 DESIGNING & DOING &

    THINKING, OH MY! @RYANRUMSEY There’s no better time and place to try something new than with a wounded product or service.
  20. Use Design Thinking + Design 4 DESIGNING & DOING &

    THINKING, OH MY! @RYANRUMSEY Give yourself a crazy timeline constraint to try a new approach.
  21. Use Design Thinking + Design 4 DESIGNING & DOING &

    THINKING, OH MY! @RYANRUMSEY If the approach doesn’t work the #rst time, no harm, no foul. You’ve learned some lessons and try again.
  22. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Design Thinking

    is an introduction to design comprehension.
  23. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Design happens.

    Good design happens when intent is applied.