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The culture of l10n

The culture of l10n

It’s important to always remember that the culture of your target audience when you’re considering localising your application.

During this talk at ScotRUG, I highlighted common pitfalls and tried to encourage the audience to think a little differently when it comes to approaching a new market with their product.

Ryan Stenhouse

March 26, 2012
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  1. The culture of l10n
    Ryan Stenhouse
    @ryanstenhouse - http://ryanstenhouse.eu
    http://www.freeagent.com
    http://www.thehappygeek.co.uk

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  2. Originally I planed to
    • Probably end up patronising everyone by a
    really broad overview of Rails’
    Internationalisation API..
    • Give a really contrived example and try to
    make a few points...
    • Worry about pitching the level of this talk
    just right so folks would get something out
    of it...

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  3. What I will do
    • Just jump straight to my point, after a flying
    introduction
    • Have some funny pictures to share
    • Hopefully start a discussion around the
    topic of localisation generally
    • Drink beer

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  4. Flying intro!
    • Go!

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  5. Understand the
    culture!
    • Google, eBay, Yahoo and plenty of others all
    failed in China because they missed out on
    this one important thing

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  6. Translation isn’t enough
    • Language is only one part of a Country’s
    cultural identity and there are other
    conventions, particularly around buying and
    selling that you need to understand.
    • How you present your information is
    equally as important as the language - and
    you can be sure you’re not doing that right.

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  7. A Question
    How do you say “please” to someone form a foreign
    culture to you which has no concept of politeness that
    you can see?

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  8. Politeness is an agreed way of behaving between
    individuals within a culture.
    The answer is “find out how to be polite”.

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  9. Colours Communicate
    What do you think of?
    Danger? Money?
    Wealth and Luck Death

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  10. It’s not just Text!
    l10n is a people problem.

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