We Sent AI Agents to Win AI Search. Here's The Playbook.

BrightonSEO talk, April 2026. The playbook that took Writesonic from 2.5% to 35% of leads from AI search in twelve
months. Same team. Same headcount.

Inside the deck:
- Why organic teams need to operate like engineering teams
- The four layers of an agent: Identity, Knowledge, Skills, MCPs
- Four surfaces to run them on: Claude Code, Cowork, ChatGPT Workspace, OpenClaw
- Five principles for treating marketing as engineering
- The six-stage flywheel: Detect, Prioritize, Fix, Verify, Measure, Iterate
- What we don't automate, and why

Transcript