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FINAL CAPSIM Presentation
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samiaugust
November 21, 2011
Business
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7.4k
FINAL CAPSIM Presentation
samiaugust
November 21, 2011
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Transcript
None
Agenda • Business Plan • Production • Marketing • Finance
• TQM & HR • Reflections
Business Plan Product Life Cycle Focus on Differentiation Strategy rather
than Low Cost manufacturing
Could have improved by choosing Low Cost
Production Positive • Forecasting Negative • Not enough investment in
automation • Capacity planning was problematic
Marketing Positive • Accessibility Negative • Awareness • Price
Finance Positive • Leverage- used loans appropriately Negative • Profits-
only made profit in 2 years • Stock price •
TQM & HR Positive • Consistent investment in: Vendor
JIT Quality Initiative Training 6 Sigma Negative • High employee turnover • Low recruiting spend • Too much money in training hours
Reflections • Should have focused on Low and Traditional Products
• Should have been more flexible and changed strategy • Heavier emphasis on industry comparisons • Invest more in automation
None