FINAL CAPSIM Presentation

Transcript

2. Agenda • Business Plan • Production • Marketing • Finance • TQM & HR • Reflections    
3. Business Plan Product Life Cycle Focus on Differentiation Strategy rather than Low Cost manufacturing
4. Could have improved by choosing Low Cost        
5. Production Positive • Forecasting Negative • Not enough investment in automation • Capacity planning was problematic
6. Marketing Positive • Accessibility Negative • Awareness • Price
7. Finance Positive • Leverage- used loans appropriately Negative • Profits- only made profit in 2 years • Stock price •
8. TQM & HR Positive • Consistent investment in:  Vendor JIT  Quality Initiative Training  6 Sigma Negative • High employee turnover • Low recruiting spend • Too much money in training hours
9. Reflections • Should have focused on Low and Traditional Products • Should have been more flexible and changed strategy • Heavier emphasis on industry comparisons • Invest more in automation