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The Counterintuitive Secret to Shipping Better Articles Faster

The Counterintuitive Secret to Shipping Better Articles Faster

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Sam Julien

April 02, 2021
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Transcript

  1. The Counterintuitive Secret to Shipping Better Articles Faster (Spoilers: it’s

    not “work harder.”) Sam Julien
  2. The “Ultimate Guide” Trap

  3. “I’m going to start blogging!”

  4. None
  5. Either you’ll ship it or abandon it, but either way…

  6. None
  7. …and whether or not it’s successful…

  8. None
  9. How can I consistently create useful, practical content without getting

    burned out? 🤔
  10. @samjulien Sam Julien samjulien.com Manager of Developer Relations at Auth0

    Getting Started in Developer Relations & Guide to Tiny Experiments Thinkster & egghead @samjulien Developer Microskills Newsletter
  11. Top Take-Aways 🥡 The value of a systematic approach to

    content The secret to building any new skill Practical tips on building your content system
  12. Consistent Small Wins: The Secret to Building Any New Skill

  13. Creating Content as a Developer Overwhelming to know what to

    create Difficult to cross things off the list Never-ending cycle
  14. None
  15. Don’t think of content (or any other skill you’re building)

    as a dictionary to memorize. 📕
  16. Think like an explorer. 🗺

  17. None
  18. Wandering vs Exploring

  19. You make less progress wandering aimlessly.

  20. One reason for this is that we’re programmed to seek

    comfort and familiarity.
  21. Comfort is the enemy of growth.

  22. None
  23. ⚠ Comfort !== Self Care!

  24. Predictable and repeatable growth

  25. What causes us to grow?

  26. We grow by doing challenging things quickly and getting feedback.

  27. We grow by doing challenging things quickly and getting feedback.

  28. Doing Challenging Things Quickly Trackable Measurable Production-Focused

  29. We grow by doing challenging things quickly and getting feedback.

  30. Getting Feedback Learning in Groups Learning in Public Does it

    work?
  31. Getting Feedback Learning in Groups Learning in Public Does it

    work?
  32. Build Your Content System

  33. None
  34. Creating content is hard! 😫

  35. None
  36. Gartner Hype Cycle

  37. @samjulien “You do not rise to the level of your

    goals. You fall to the level of your systems.” James Clear, Atomic Habits
  38. @samjulien Systems > Motivation

  39. @samjulien

  40. @samjulien Build a small but complete system. Create Draft Promote

    Publish Garden
  41. @samjulien Draft Gathering notes Creating an outline First draft

  42. @samjulien Build a small but complete system. Create Draft Promote

    Publish Garden
  43. @samjulien Create Writing/Recording Adding images Code samples

  44. @samjulien Build a small but complete system. Create Draft Promote

    Publish Garden
  45. @samjulien Publish Publishing on your site Adding social images Cross-posting

  46. @samjulien Build a small but complete system. Create Draft Promote

    Publish Garden
  47. @samjulien Promote Twitter threads Forums & Chat Groups Talks

  48. @samjulien Build a small but complete system. Create Draft Promote

    Publish Garden
  49. @samjulien Garden Update over time Maintain & Correct Cross-link

  50. @samjulien Build a small but complete system. Create Draft Promote

    Publish Garden
  51. None
  52. Tips for Building an Effective Content System

  53. @samjulien Build a small but complete system. Create Draft Promote

    Publish Garden
  54. @samjulien Build a small but complete system. Create Draft Promote

    Publish Garden Creation Phase
  55. Three Tools 🧰 Scratchpad, task manager, knowledge system

  56. “Heavy lift” 🏋 vs “slow burn” 🔥

  57. Scratch Pad 🗒 Eliminate the distraction of figuring out where

    to jot something down. Examples: Notepad++, Google Docs, Drafts Look for: speed, ease of use, ability to export
  58. Knowledge Base 🧠 Slow burn your drafts and link your

    ideas together. Examples: Evernote, Roam, Notion, Obsidian Look for: cross-linking, collections, multimedia
  59. Task Manager 📋 Ship things faster by determining the next

    action and context for a project. Examples: OmniFocus, Things, Google Keep Look for: works with your brain, ability to add context/tags
  60. Three Tips 🤔

  61. Tip 1: In the beginning, move fast to define your

    process. 👟
  62. We grow by doing challenging things quickly and getting feedback.

  63. The learning is in the speed of action.

  64. Do Tiny Experiments: run small articles through the whole process.

    🧪
  65. Tip 2: Start with what you know. 🤔

  66. Isolate the skill of learning to ship.

  67. Stuck? Try the TIL format. 💡

  68. The TIL Format 💡 I. Intro: 2 or 3 sentences

    describing the problem you had. II. Body: A few sentences describing the solution and how you got there. III. Final solution: The finished code someone can copy and paste. IV. Conclusion: 1 or 2 sentences re-capping the problem and solution with a link to your Twitter or a shout-out to your newsletter at the end.
  69. Tip 3: Don’t over-engineer too quickly. ⚠

  70. It’s not a failure, it’s a test!

  71. @samjulien Build a small but complete system. Create Draft Promote

    Publish Garden
  72. @samjulien Build a small but complete system. Create Draft Promote

    Publish Garden Post-Publication Phase
  73. Tip 1: Every piece of content has a price tag.

    💵
  74. Plan to spend equal time promoting and maintaining. 🔈

  75. Tip 2: Provide direct value on each platform. 🔗

  76. What’s their frame of mind? What are people looking for?

    How can you provide value on the spot? Tip 2: Provide direct value on each platform. 🔗
  77. None
  78. Tip 3: Be patient. ⏱

  79. None
  80. Let’s Review

  81. Quick Recap: The Need for Consistency Think like an explorer

    Action + Speed + Feedback = Growth Systems > Motivation
  82. Quick Recap: Tools Scratchpad Knowledge base Task manager

  83. Quick Recap: Creation Phase Move fast and scope small Don’t

    over-engineer too fast Start with what you know
  84. Quick Recap: Post-Publication Phase All content has a price tag

    Be patient Provide direct value
  85. samj.im/shipping-talk @samjulien

  86. samj.im/shipping-talk Thank you! @samjulien