BrightonSEO - SEO+UX: It's a Match! Creating a Winning SXO Strategy

Slides for BrightonSEO - SEO+UX: It's a Match! Creating a Winning SXO Strategy, celebrated on the 14th September 2023.

Transcript

1. SEO+UX: It's a Match!
   Creating a Winning
   SXO Strategy
   Sara Fernández Carmona
   International SEO Consultant
   speakerdeck.com/sarafernandezseo
   @sarafdez
   

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2. Who am I?
   by @sarafdez at #brightonseo
   

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3. Understanding
   User Experience
   by @sarafdez at #brightonseo
   

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4. “User Experience" encompasses
   all aspects of the end-user's
   interaction with the company, its
   services, and its products.”
   — Don Norman
   and Jakob Nielsen,
   NNgroup
   by @sarafdez at #brightonseo
   

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5. “No product is an
   island. A product
   is more than the
   product. It is a
   cohesive,
   integrated set of
   experiences.” —
   Don Norman
   by @sarafdez at #brightonseo
   

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6. Let's start defining…
   by @sarafdez at #brightonseo
   

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7. UX
   by @sarafdez at #brightonseo
   Making users feel positive
   about a website or app
   

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8. UI
   by @sarafdez at #brightonseo
   Making a website or app
   attractive and effective
   according to users'
   preferences
   

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9. Usability
   by @sarafdez at #brightonseo
   Making a website or app easy
   to use
   

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10. Now, let’s dive in!
    by @sarafdez at #brightonseo
    

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11. The Design Thinking process
    by @sarafdez at #brightonseo
    

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12. by @sarafdez at #brightonseo
    

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13. “User-centered design means
    working with your users all
    throughout the project.” —
    Don Norman.
    by @sarafdez at #brightonseo
    

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14. Peter Morville's User Experience Honeycomb
    by @sarafdez at #brightonseo
    

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15. Mind
    cognitive
    biases…
    by @sarafdez at #brightonseo
    

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16. There are over 200!
    https://en.wikipedia.org/wiki/List_of_cognitive_biases
    by @sarafdez at #brightonseo
    

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17. … but don’t fight them.
    Instead, accept them and
    understand how they
    influence your life.
    by @sarafdez at #brightonseo
    

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18. Get familiar with UX Laws
    by @sarafdez at #brightonseo
    

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19. Hick’s Law
    by @sarafdez at #brightonseo
    

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20. Miller’s Law
    by @sarafdez at #brightonseo
    

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21. Jakob’s Law
    by @sarafdez at #brightonseo
    

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22. Von Restorff Effect
    by @sarafdez at #brightonseo
    

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23. SEO + UX
    by @sarafdez at #brightonseo
    

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24. Search Experience Optimization
    by @sarafdez at #brightonseo
    

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25. by @sarafdez at #brightonseo
    

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26. When users
    are satisfied…
    Search engines
    are satisfied!
    by @sarafdez at #brightonseo
    

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27. by @sarafdez at #brightonseo
    How do we
    organize our
    teams?
    

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28. by @sarafdez at #brightonseo
    

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29. by @sarafdez at #brightonseo
    

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30. Stop working in silos
    by @sarafdez at #brightonseo
    

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31. Ask for User Research data
    by @sarafdez at #brightonseo
    

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32. Create effective
    communication
    channels
    by @sarafdez at #brightonseo
    

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33. Participate in design sprints
    by @sarafdez at #brightonseo
    

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34. Boost knowledge sharing
    by @sarafdez at #brightonseo
    

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35. Share data and accesses
    by @sarafdez at #brightonseo
    

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36. Don’t be afraid of
    prototyping tools
    by @sarafdez at #brightonseo
    

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37. Thank you for
    bee-ing here.
    You’re awesome!
    by @sarafdez at #brightonseo
    @sarafdez /in/internationalseo sara-fernandez.com
    

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