Creating and marketing high quality photo and video editing apps on iOS

The slides of my talk at the Mobos 2016 conference in Cluj-Napoca, Romania where I talk about how we built our Typorama and Videorama apps for the iOS App Store.

Transcript

1. CREATING & MARKETING PHOTO / VIDEO APPS ON IOS SARP ERDAG
3. TYPORAMA VIDEORAMA 1M+ DOWNLOADS
4. INDIE DEVELOPMENT
5. BEFORE STARTING DEVELOPMENT
7. TECHNOLOGIES Native ObjC / iOS8+ No IB, everything in code UIKit / CoreImage / CoreGraphics OpenGL-ES Custom Filter Kernels GPUImage
8. VIDEO EDITING CoreImage AVFoundation Custom Filter Kernels Amazing Audio Engine
9. DESIGN & TYPOGRAPHY Choose Fonts Well Learn to overlay text CoreText TextKit & NSLayoutManager
11. Text FX with NSLayoutManager
12. PERFORMANCE
13. 60 fps / 0.16 secs Chaining Filters Use OpenGL for higher perf. Work in lower res in edit Watch WWDC :)
14. TOOLS
15. Flurry + MixPanel AFNetworking Parse / Firebase CocoaPods Fabric + Crashlytics PureLayout
16. MARKETING
17. Find your audience Build a hype Social Media / Ads / Influencers Beautiful Designs / Website / Press Kit Get Featured by Apple Analytics - A/B Testing App Store Optimization / Pricing…
19. It takes time…
20. Want to get the app? www.apperto.com/videorama
21. @sarperdag sarp@apperto.com