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Creating and marketing high quality photo and video editing apps on iOS

04f0d6320769600aa628a27e3697e367?s=47 sarperdag
February 18, 2016

Creating and marketing high quality photo and video editing apps on iOS

The slides of my talk at the Mobos 2016 conference in Cluj-Napoca, Romania where I talk about how we built our Typorama and Videorama apps for the iOS App Store.

04f0d6320769600aa628a27e3697e367?s=128

sarperdag

February 18, 2016
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  1. CREATING & MARKETING PHOTO / VIDEO APPS ON IOS SARP

    ERDAG
  2. None
  3. TYPORAMA VIDEORAMA 1M+ DOWNLOADS

  4. INDIE DEVELOPMENT

  5. BEFORE STARTING DEVELOPMENT

  6. None
  7. TECHNOLOGIES Native ObjC / iOS8+ No IB, everything in code

    UIKit / CoreImage / CoreGraphics OpenGL-ES Custom Filter Kernels GPUImage
  8. VIDEO EDITING CoreImage AVFoundation Custom Filter Kernels Amazing Audio Engine

  9. DESIGN & TYPOGRAPHY Choose Fonts Well Learn to overlay text

    CoreText TextKit & NSLayoutManager
  10. None
  11. Text FX with NSLayoutManager

  12. PERFORMANCE

  13. 60 fps / 0.16 secs Chaining Filters Use OpenGL for

    higher perf. Work in lower res in edit Watch WWDC :)
  14. TOOLS

  15. Flurry + MixPanel AFNetworking Parse / Firebase CocoaPods Fabric +

    Crashlytics PureLayout
  16. MARKETING

  17. Find your audience Build a hype Social Media / Ads

    / Influencers Beautiful Designs / Website / Press Kit Get Featured by Apple Analytics - A/B Testing App Store Optimization / Pricing…
  18. None
  19. It takes time…

  20. Want to get the app? www.apperto.com/videorama

  21. @sarperdag sarp@apperto.com