REDCap is a general-purpose data storage system that both researchers and clinicians of all technical backgrounds can easily use to make robust databases. Because of how it is designed, REDCap provides advanced features for interacting and manipulating stored data. These advanced features are very useful, though used rarely. For example, the Application Programming Interface (API) and Data Entry Triggers are two advanced features that can fundamentally change how a lab or clinical group interacts with subject or patient data. These features are foundational to building advanced data management techniques that improve the efficacy, increase reliability and ultimately improve science and clinical work. This talk will introduce these features, discuss their need and provide implementation examples.