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Navigating the SaaS Transformation Journey

Navigating the SaaS Transformation Journey

At the AWS Cloud Day in Dublin, I covered how to think about migrating your on-premises ISV software offering over to the AWS Cloud.

The Scale Factory

March 28, 2023
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  1. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
    Navigating the SaaS
    Transformation Journey
    Jon Topper (He/Him)
    C U S T O M E R T R A C K - I N N O V A T I O N
    Founder & CEO
    The Scale Factory

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  2. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.

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  3. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
    Platform Responsibilities (ISV)
    App Code
    DB Admin
    App Deploys
    Monitoring
    Backups
    Operating System Patching
    Platform Security
    Network Design
    Hardware Procurement
    Data Centre Operations
    Vendor (You) Customer

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  4. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
    Many unique snowflakes infrastructures

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  5. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
    Enterprises are moving
    to the cloud.

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  6. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
    62% of European enterprises
    studied are prioritising
    migrating more workloads to
    the cloud this year.
    (Flexera 2023 State of the Cloud Report)

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  7. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
    In business, what’s dangerous
    is not to evolve.
    Jeff Bezos
    Executive Chairman of Amazon (and astronaut)

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  8. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
    SaaS Transformation
    is Evolution.

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  9. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
    What is SaaS?
    • Software (usually web or app based)
    • Hosted in the cloud
    • For multiple tenants (customers)
    • Provided over the internet
    • Billed on a subscription basis

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  10. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
    How can you transform
    to SaaS?

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  11. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.

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  12. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.

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  13. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
    AWS Services
    Analytics Application
    Integration
    Blockchain Business
    Applications
    Cloud Financial
    Management
    Compute Contact
    Center
    Containers Customer
    Enablement
    Database Developer
    Tools
    End User
    Computing
    Front-End
    Web & Mobile
    Games
    Internet of
    Things
    Machine
    Learning
    Management &
    Governance
    Media
    Services
    Migration &
    Transfer
    Networking &
    Content Delivery
    Quantum
    Technologies
    Robotics Satellite Security, Identity,
    & Compliance
    Serverless Storage VR & AR

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  14. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
    Platform Responsibilities (SaaS)
    Security
    DB Admin
    Backups
    App Code
    App Deployment
    Monitoring
    Network Design
    OS Patching
    Data Centre Ops
    Vendor (You) AWS

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  15. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
    SaaS Pricing Dimensions
    • Bandwidth (GBps, MBps)
    • Data (GB, MB, TB)
    • Hosts x Hours
    • Requests (num)
    • Tier x Hours
    • Users x Hours

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  16. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
    But my customers care a lot
    about security!
    You, probably
    Person who’s thinking about migrating their ISV

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  17. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.

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  18. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
    SaaS Foundations for AWS
    • SaaS-oriented deployment of AWS Control Tower
    • Centralised management of:
    § AWS Accounts
    § Billing & Budgets
    § Audit Logging
    § Threat Detection & Alerting
    § Security Guardrails
    • Integration with external identity providers (eg. AD, Okta)
    • Helps meet the goals of ISO 27001, SOC 2, and others.

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  19. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
    Build Compliant SaaS on AWS

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  20. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
    The Shared Responsibility Model

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  21. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.

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  22. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
    Some SaaS
    transformation tips.

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  23. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
    Make the most of your cloud platform
    • Adopt as serverless an approach as you can.
    • Use managed services where possible.
    • Take advantage of Availability Zones & Regions for DR.

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  24. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
    Vend new accounts automatically
    • Removes human error from the deployment process
    • Makes it quicker and easier to create demo environments
    • Makes it quicker and easier to on-board new customers
    • Integrates with AWS marketplace

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  25. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
    Sell on AWS Marketplace
    • No need to start new procurement agreements with your buyer
    • 75% reduction in onboarding effort
    • Build a Go To Market plan with AWS, reach 310K+ active customers
    • Marketplace handles metering, billing, and payments.

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  26. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
    Engage with an AWS partner
    • New delivery models require new skills
    • Partners have a great depth of knowledge with the platform
    • Partner funding programs can reduce project risk

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  27. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.

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  28. Thank you!
    © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
    Jon Topper
    [email protected]
    @scalefactory
    Jon Topper

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  29. Please complete
    the session survey
    © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.

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