Navigating the SaaS Transformation Journey

At the AWS Cloud Day in Dublin, I covered how to think about migrating your on-premises ISV software offering over to the AWS Cloud.

Transcript

1. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
   Navigating the SaaS
   Transformation Journey
   Jon Topper (He/Him)
   C U S T O M E R T R A C K - I N N O V A T I O N
   Founder & CEO
   The Scale Factory
   

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2. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
   

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3. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
   Platform Responsibilities (ISV)
   App Code
   DB Admin
   App Deploys
   Monitoring
   Backups
   Operating System Patching
   Platform Security
   Network Design
   Hardware Procurement
   Data Centre Operations
   Vendor (You) Customer
   

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4. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
   Many unique snowflakes infrastructures
   

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5. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
   Enterprises are moving
   to the cloud.
   

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   62% of European enterprises
   studied are prioritising
   migrating more workloads to
   the cloud this year.
   (Flexera 2023 State of the Cloud Report)
   

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7. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
   In business, what’s dangerous
   is not to evolve.
   Jeff Bezos
   Executive Chairman of Amazon (and astronaut)
   

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   SaaS Transformation
   is Evolution.
   

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   What is SaaS?
   • Software (usually web or app based)
   • Hosted in the cloud
   • For multiple tenants (customers)
   • Provided over the internet
   • Billed on a subscription basis
   

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    How can you transform
    to SaaS?
    

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    AWS Services
    Analytics Application
    Integration
    Blockchain Business
    Applications
    Cloud Financial
    Management
    Compute Contact
    Center
    Containers Customer
    Enablement
    Database Developer
    Tools
    End User
    Computing
    Front-End
    Web & Mobile
    Games
    Internet of
    Things
    Machine
    Learning
    Management &
    Governance
    Media
    Services
    Migration &
    Transfer
    Networking &
    Content Delivery
    Quantum
    Technologies
    Robotics Satellite Security, Identity,
    & Compliance
    Serverless Storage VR & AR
    

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14. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
    Platform Responsibilities (SaaS)
    Security
    DB Admin
    Backups
    App Code
    App Deployment
    Monitoring
    Network Design
    OS Patching
    Data Centre Ops
    Vendor (You) AWS
    

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15. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
    SaaS Pricing Dimensions
    • Bandwidth (GBps, MBps)
    • Data (GB, MB, TB)
    • Hosts x Hours
    • Requests (num)
    • Tier x Hours
    • Users x Hours
    

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    But my customers care a lot
    about security!
    You, probably
    Person who’s thinking about migrating their ISV
    

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    SaaS Foundations for AWS
    • SaaS-oriented deployment of AWS Control Tower
    • Centralised management of:
    § AWS Accounts
    § Billing & Budgets
    § Audit Logging
    § Threat Detection & Alerting
    § Security Guardrails
    • Integration with external identity providers (eg. AD, Okta)
    • Helps meet the goals of ISO 27001, SOC 2, and others.
    

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    Build Compliant SaaS on AWS
    

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    The Shared Responsibility Model
    

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    Some SaaS
    transformation tips.
    

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    Make the most of your cloud platform
    • Adopt as serverless an approach as you can.
    • Use managed services where possible.
    • Take advantage of Availability Zones & Regions for DR.
    

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    Vend new accounts automatically
    • Removes human error from the deployment process
    • Makes it quicker and easier to create demo environments
    • Makes it quicker and easier to on-board new customers
    • Integrates with AWS marketplace
    

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25. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
    Sell on AWS Marketplace
    • No need to start new procurement agreements with your buyer
    • 75% reduction in onboarding effort
    • Build a Go To Market plan with AWS, reach 310K+ active customers
    • Marketplace handles metering, billing, and payments.
    

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26. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
    Engage with an AWS partner
    • New delivery models require new skills
    • Partners have a great depth of knowledge with the platform
    • Partner funding programs can reduce project risk
    

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28. Thank you!
    © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
    Jon Topper
    jon@scalefactory.com
    @scalefactory
    Jon Topper
    

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29. Please complete
    the session survey
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