Operator Insights: Thoughts, Experiences, Real-World Challenges Around WebRTC

Operator Insights: Thoughts, Experiences, Real-World Challenges Around WebRTC
- Misconceptions around WebRTC related to operator-thinking
- How is WebRTC perceived within different operator units
- Lessons learned from internal development

Presented at the Upperside WebRTC conference in Paris, France in December 2014

Transcript

1. 12/15/2014 – strictly confidential, confidential, internal, public – 1 REAL-WORLD CHALLENGES FOR AN OPERATOR SEBASTIAN SCHUMANN, SLOVAK TELEKOM 16. December 2014. Paris, France
2. SCOPE Operator Insights: Thoughts, Experiences, Real-World Challenges Around WebRTC  Misconceptions around WebRTC related to operator-thinking  How is WebRTC perceived within different operator units  Lessons learned from internal development December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 2 @s_schumann Feedback is welcome! Get in touch during/after the event.
3. December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 3 2014
4. OUR JOURNEY THROUGHOUT 2014  Our journey with WebRTC  Frame of reference  Various experiences  No repetition  … and some numbers December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 4
5. December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 5
6. THIS IS US AND IN SHORT OUR WEBRTC INVOLVEMENT  Information, Evangelization, Clarification, Interruption, Disruption, Innovation  Think, Draft, Organize, Discuss  Develop & Understand  Demonstrate & Inspire December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 6
7. IN THE BEGINNING IT WAS MORE OF A MISSION… (AND WE DECIDED TO ACCEPT IT ) December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 7 MISSION
8. PREMISES IN THE BEGINNING OF THIS YEAR  Live up to our name with regard to WebRTC  Yes, Innovation within a Telco  Make WebRTC paradigm tangible for all  It is better to see something once than to hear about it a thousand times  Eat our own dog food  And make colleagues eat it, too  December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 8
9. Misconceptions around WebRTC related to operator-thinking December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 9
10. I HAVE SPOKEN ENOUGH ABOUT THAT IN THE LAST MONTHS December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 10 https://www.flickr.com/photos/vladimirkostka/9561848826/
11. How is WebRTC perceived within different operator units December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 11
12. TECHNOLOGY & MARKETING December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 12
13. WHAT WE FOUND OUT  Indirectly involved units more likely to come with great use cases  E.g. call center, CRM, IT, HR  Have not heard details about it and are not biased  Why? To solve their problems. December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 13
14. IT IS BETTER TO SEE SOMETHING…  Classic 1:1 audio/video  P2P conference audio/video  Screen share  Trials/PoCs (no RfPs yet)  Many independent, a few supported  + focus on one service December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 14
15. TELEKOM ‘CLICK TO COMMUNICATE’ SIGNATURE  Aims adapted  Complete in-house development as side project  High level presentations  Gradually involved (and excited) more people  “Spread the word” from many different angles December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 15
16. C-PEAK  Unique links built from mail address  Audio/video/messaging  No telephony or other legacy elements  No passwords  No one-size-fits-all: Many features consciously omitted (directory, collaboration, conferencing, PSTN) December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 16 This is not our real logo 
17. Lessons learned from internal development December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 17
18. TECHNICAL AND OPERATIONAL DEPLOYMENT  Corporate network environment  Media traversal  Internal APIs  Processes  Policies  Default browser  Some questions still open (e.g. LI, security) December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 18
19. CULTURAL  NT + IT belong together  Business/Marketing + Technology  Why?  We have alternatives?!  Only non-supported browsers?!  Acceptance for unusual activities  Communication services is a sensitive area December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 19
20. PERSONAL  Prototyping = learning  Showing things important to convince  Reflecting outside company very important  Conferences, Twitter, etc.  Events like this one!  Patience December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 20
21. WHERE WE ARE!  Internal trial runs, several lab PoCs in active usage  Important journey not only about WebRTC, but new paradigms, educating people, and invoking change December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 21
22. LIES, DAMNED LIES, AND STATISTICS December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 22 C-PEAK STATISTICS
23. INITIAL TRIAL December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 23 Employees Others Target Group
24. TRIAL ENGAGEMENT December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 24 Target Group Not Signed Up Signed Up
25. COMPANY WIDE LAUNCH AFTER 1 WEEK December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 25 Reach Others Article View
26. CONVERSION RATE December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 26 Total users of informed audience (incl. trial) Not signed up Signed up
27. REGISTERED USERS AFTER 1 WEEK December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 27 Total Users in ST Not signed up Signed up
28. December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 28
29. REACHABLE BY NON-TELEPHONY MEANS December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 29 E-mail signature Mail users
30. December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 30 2014
31. December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 31
32. December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 32
33. December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 33
34. December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 34
35. December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 35
36. December 2014, Paris, France Sebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 36 2015
37. THANK YOU. Sebastian Schumann Application & Platform Innovation | Slovak Telekom, a.s.  Sebastian.Schumann@telekom.sk @s_schumann  +421 903 419 345