Kartoon Art, Inc Pitch

Presentation for pitching and fundraising.

Transcript

1. Olexandr Shalakhin & Olga Shalakhina
2. Elevator Pitch KartoonArt is a web service where customers can effectively and cost efficiently order animation and communicate with animators
3. Problem(s) Animation is time-consuming process Result satisfaction. Achieve goal. Number of changes increases costs
4. Solution Web service where ✓portfolios show the style and skills ✓workflow considers animation process specifics ✓payments consider animation production steps
5. Market Size * http://www.researchandmarkets.com/reports/2720918/global_animation_industry_report_2014 “…animation industry is one of the fastest growing industries…” researchandmarkets.com “Most of the segments in the animation industry are growing at the rate of 7% YoY” $222B*
6. Business Model Users Revenue 100 500 100000 500000 Paid pro accounts (5$/month) 10% from orders (avg animated movie 1 minute costs $2.5-5k) Customers Revenue 100 30000 100000 30000000 Initial Later
7. Advantages ✓ End-to-end solution ✓ Specialists in one place ✓ Focus on animation goal and animation process
8. Competition Portfolios + Find customers + Workflow
9. Marketing Initial Later Subscriptions (200+ already) Social networks (5700+ Twitter followers in 2 months) Network of Digital Publishers clients (i.e. Mag+, Conde Nast, Aquaphadas, Oomph) Summits, Conferences, Startup Incubators
10. Team Olexandr Shalakhin Olga Shalakhina 5+ years in software dev. CEO, Founder CMO, Founder 7+ years in art - awards winner - experience with: - artists community - animation process - marketing in art Happy Farm Cycle 2 Alumni
11. $150’000 Money Develop payments & workflow parts Design
12. oh, and thank you! olexandr@shalakhin.com
13. Financial plan Financial plan 2014 Q4 2015 Q1 2015 Q2 2015 Q3 2015 Q4 Customers (projects per month) 100 250 400 500 600 Professionals 250 500 800 1000 1100 Income (optimistic) 50000 125000 200000 250000 300000 Income (pessimistic) 25000 62500 100000 125000 150000 Developers hired 1 2 3 3 3 Designer hired (part-time) 1 1 1 1 1 Lawyer hired (part-time) 1 1 1 1 1 CEO 1 1 1 1 1 CMO 1 1 1 1 1 CTO 1 1 1 1 1 Accountant 1 1 1 1 1 Costs 52500 61500 70500 70500 70500 Revenue (optimistic) -2500 63500 129500 179500 229500 Revenue (pessimistic) -27500 1000 29500 54500 79500 Parameters Fee (per project DONE) 10% Min pro-account (monthly) 5 Medium pro-account (monthly) 7 Max pro-account (monthly) 10 CEO Salary (monthly) 2000 CMO Salary (monthly) 2000 Web developer (monthly) 3000 Designer (monthly) 2500 Accountant (monthly) 2000 Lawyer (monthly) 1000 Office rent 2000 Animation cost (optimistic) 5000 Animation cost (pessimistic) 2500