UX Introduction

Introduce user experience and user centered design concept

Transcript

1. Design Philosophy UX Introduction Brian Chiang
2. What is Design?
3. Design is a process of problem solving.
4. Process of…
5. Process of…
6. Purpose?
7. Accepted Result by Market or End User and Achieve Business Goal
8. Process of design
9. Process of design
10. User-Centered Design Concept
11. Process of UCD
12. Who use this?
13. Without UCD approach
14. Without UCD approach
15. Without UCD approach This is a mop sink
16. Without UCD approach
17. Without UCD approach
18. What is User-Centered Design?
19. What is UCD? • A product development approach that focuses on the end users of a product. • Method for designing ease of use into the total user experience for products. • Focuses on understanding users gathering feedback and input from users throughout development cycle. 想用 desirable 有用 useful 能用 usable 好用 Easy of Use
20. Why User-Centered Design?
21. Process of UCD
22. Accepted Result by Market or End User and Achieve Business Goal
23. Why UCD? Resource Costs Post release maintenance Systems testing Early development Conceptual design 0 20 40 60 80 100 120 Units The cost of changes during development increase during the project timeline: A change may cost 1.5 units of project resource during conceptual design, 6 units during early development, 60 during systems testing and 100 during post-release maintenance (Pressman, 1992: Software Engineering: A Practitioner's Approach)
24. Why UCD? •Long term savings in development costs. •Reduced customer care costs. •Improved achievement of business objectives. •Increased efficiency and productivity.
25. Design should be based on user’s Tasks, Purposes, Behaviors, and Motivations.
26. Design should be based on user’s Tasks, Purposes, Behaviors, and Motivations.
27. Design should be based on user’s Experience.
28. It’s User Experience Design
29. It’s User Experience Design
30. It’s User Experience Design
31. It’s UX Design.
32. It’s process & system to achieve UCD.
33. It’s trend.
34. Trend of design
35. Trend of design
36. Trend of design
37. Trend of design
38. Trend of design
39. Trend of design
40. Trend of design
41. Trend of design
42. Trend of design
43. Trend of design
44. Trend of design
45. Trend of design
46. UX on Google search result 2010
47. UX on Google search result now
48. How to use UX?
49. How to use UX? [MKT] Market Segmentation [MDS] Network behaviors [ID] Persona development [DR] Exploratory Research [DR] Field Research [DR] Usability studies [ID] Participatory design [VD] Visual Mockup [ID] Usability studies [WD] Prototype Coding [VD] Live testing/Venus [MDS] Satisfaction survey [DR] Usability Benchmarking [ID] Heuristic Review
50. How to use UX? [MKT] Market Segmentation [MDS] Network behaviors [ID] Persona development [DR] Exploratory Research [DR] Field Research [DR] Usability studies [ID] Participatory design [VD] Visual Mockup [ID] Usability studies [WD] Prototype Coding [VD] Live testing/Venus [MDS] Satisfaction survey [DR] Usability Benchmarking [ID] Heuristic Review
51. How to use UX? [MKT] Market Segmentation [MDS] Network behaviors [ID] Persona development [DR] Exploratory Research [DR] Field Research [DR] Usability studies [ID] Participatory design [VD] Visual Mockup [ID] Usability studies [WD] Prototype Coding [VD] Live testing/Venus [MDS] Satisfaction survey [DR] Usability Benchmarking [ID] Heuristic Review
52. How to use UX? [MKT] Market Segmentation [MDS] Network behaviors [ID] Persona development [DR] Exploratory Research [DR] Field Research [DR] Usability studies [ID] Participatory design [VD] Visual Mockup [ID] Usability studies [WD] Prototype Coding [VD] Live testing/Venus [MDS] Satisfaction survey [DR] Usability Benchmarking [ID] Heuristic Review
53. How to use UX?
54. How to use UX? wireframe visual design mock front-end code sitemap/task flow Early Middle Late Post-launch
55. UX disciplines.
56. UX disciplines Interaction Designer UX Team Design Researcher Visual Designer
57. UX disciplines Design Researcher (DR) Studies behavior to uncover product innovation and enhancements. • Test Plan • Test Script • Quick Findings • Final Report
58. UX disciplines
59. UX design disciplines Turns business requirements, and user understanding into conceptual models, interaction design and site structures. • Persona • Scenario • Use Case • Sitemap • Wireframe • Module Map/List Interaction Designer (ID)
60. UX disciplines
61. UX design disciplines Developing easy-to-use and aesthetically pleasing user interfaces that support and enhance the brand. • Style Guide • Mood-board • Visual Mockup Visual Designer (VD)
62. UX disciplines
63. UX disciplines "Look" Cues, feedback, aesthetics "The things you use" User objects to accomplish tasks; their properties, behaviors, and relationships "Feel" Interface, wayfinding, information architecture
64. "Look" "The things you use" "Feel" UX disciplines
65. "Look" "The things you use" "Feel" UX disciplines
66. Goal of UX
67. What is UX? It is process & system to achieve UCD.
68. Recap
69. What is User-Centered Design?
70. What is UCD? 想用 desirable 有用 useful 能用 usable 好用 Easy of Use It is a concept in which based on the user’s needs to enhance the product to achieve the goal of easy to use at each stage of the product developing process.
71. What is UX Design?
72. What is UX? It is process & system to achieve UCD.
73. Thank You!