Continuous Validation - Lean Startup Machine 2013

Tools and techniques you can use to validate your startup during each phase of product inception, from identifying the right problem to solve through to delivering your solution.

Transcript

1. Continuous Validation Shihab Hamid and Sherif Mansour Product Guys @ Atlassian
4. Build Measure Learn 2.0
5. Problem( Idea( Prototype( Product( Problem( Idea( Prototype( Product( Problem( Idea( Prototype( Product( Problem( Idea( Prototype( Product(
6. on the cheap Continuous Validation
7. Problem( Idea( Prototype( Product(
8. Validate the problem 1 Urgent? 2 Pervasive? 3 Pay to solve?
10. Surveys Group your market into common problem areas User Story Mapping Map out user flow and solve the biggest pain point Customer Interviews Identify common pain-points and underlying problems
11. Problem( Idea( Prototype( Product(
12. Give them $100 Force the prioritisation question on your customers Sell before you build Market your solution as it were built using a landing page Interviews & Surveys Engage your customers and aggregate their perspective
19. Problem( Idea( Prototype( Product(
20. validate before you START
22. fake it till you make IT
23. tools to help you fake IT
24. Build a user interface “Flatpack” http://atlss.in/AUIFlatpack
25. Per-user extensions Great for visual prototypes, quick DOM manipulation, dialogs, prompts, JS-based changes... Quick and easy to hack up HTML + CSS + JS and you’re done User-specific extensions (“Speakeasy”) http://developer.atlassian.com/display/SPEAK
26. speed fidelity ?
28. speed fidelity ?
29. Faking it: A recipe Keynote Edition 1 Make your base Take a screenshot with the main screen(s) you want to work with, paste in Keynote. 2 Mix & match keynote goodness Use pre-prepared some ready-to-use dialogs, menus, buttons... all in Keynote ready to to mix in with your recipe. 3 Apply desired icing on top Link parts of the screen, transition slides show screen flows, animate to show interaction... it’s all up to you!
30. Build a toolbox Create a visual library of your product components, consider a JavaScript framework or prototype in Keynote or PowerPoint. It’s okay to fake it Save time and money - validate your concepts, fast. 12 6 3 9 Use the right tool High fidelity prototypes are not always what you want. Choose the right tool for each situation.
31. Problem( Idea( Prototype( Product(
32. friction
35. GOT FEEDBACK? PRIZE movie tix
36. Easily express yourself Quick and simple Rate this feature: bad good great ↓ barrier to entry Avoid login, reduce the amount of fields, context switching... * required Make it fun! Think of how you can incentivise. PRIZE movie tix
38. Problem( Idea( Prototype( Product(
39. Thank you! @sherifmansour sherif@atlassian.com @shihabhamid shihab@atlassian.com