A beginners guide to understand the concept of a brand

Are you new to the world of brands? Unable to wrap your head around the concept of a brand? From defining what a brand is to breaking down each key element that makes a brand- we've got you covered.

Transcript

1. WHAT ACTUALLY IS A BRAND? August,2020 Prepared By SimplePlan Media
2. TABLE OF CONTENTS Introduction B.R.A.N.D Building a brand Relatibility is Key Action Niche Developing a Brand
3. Just like Shakespeare questions – ‘What’ s in a name?’ Marketeers and even general public questions – ‘What’ s in a brand?’ . INTRODUCTION However, thanks to David Aaker’s definition that lends some coherence and goes on to explain a brand as — “ intangible sum of a product’s attribute”.
4. B.R.A.N.D BUILDING A BRAND RELATIBILITY IS KEY ACTION NICHE DEVELOPING A BRAND Each of these acronyms imply the different aspects that simplify our understanding of the brand concept. (B) (A) (N) (R) (D)
5. Every successful brand starts with that little idea that once planted, grows up to produce surplus but only when it’ s properly nurtured. Brands are often forgotten unless they evolve with the help of marketing and advertising activities. Building a brand is an exercise in enhancing customer experience where they can identify it with some unique factors. B-BUILDING A BRAND
6. Customer preferences have a lot of hold on the outcome of your brand. As humans, they are contradictory creatures with emotions and reasons and your brand’s attributes should cater to their preferences. R -RELATIBILITY IS KEY BRAND PERSONALITY PROMISEABLE Portrays the essence of your brand to your customers and attracts them to give it a go. Be as original and authentic as possible as it’s the only way to connect with your customers With your customers as investors, your brand needs to show some promise. BELONGINGNESS As humans, we all are battling with the feeling to belong and brands are one way to ensure that you are ‘in’ or ‘out’ REAL
7. Every action has an equal and opposite reaction stands true in the branding world too. Your customers’ perception of your brand triggers several actions that alter sales and reputation. Even no action from customers is an indication of how they perceive your brand and how much you need to work on it. A - ACTION
8. N - NICHE Target customers according to your brand's personality Your brand’s personality and niche go hand-in-hand Focus on your customer base There are hundreds of emotions and personalities unique to each person which your brand is trying to cater to.
9. D - DEVELOPING A BRAND In our fast-paced world, change has become a constant, and brands no matter how big or small are no exception to this. Brands need to constantly evolve to cater to the needs of customers, and brand strategy is one way to ensure that. While coming up with a brand strategy that looks promising is awesome, don’t forget about resources like loyal customers and the brand’s value to ensure its longevity.
10. THANK YOU Made with by SimplePlan Media