Eurobest - Young Creatives Competition - Greece

This is our answer to the brief for the Eurobest competition for young creatives in Greece. By Athanasia Lykoudi & Nestoras Kechagias

Fully animated presentation with speaker notes below:
http://bit.ly/eurobestgreece

Transcript

1. THE PROBLEM Greek millenials are not having children or postponing it, due to economic crisis and uncertainty about the future. They want to start a family, but they are afraid. 1/10 Their right to receive fair & stable earnings has been withdrawn. And therefore their right to create a family. INSIGHT For example in entertainment. They ignore the prohibition of watching a copied movie. They find pirated content to reclaim their right for good entertainent on an everyday basis. MILLENIALS REVOLT AGAINST ECONOMIC BURDENS
2. WHAT WE WANT TO ACHIEVE Motivate people to revolt on a larger scale for something even more meaningful. To reclaim their right of creating a family. It's a rebellious act against their fears. 2/10 PIRATE BAY GENERATION HACKS THE GREEK ECONOMIC CRISIS AND GETS PREGNANT WITHOUT FEAR.
4. HOW 4/10 STAGE 1: MANIFEST - AWAKENING YOUTUBE PREROLL VIDEO Anonymous inspired scene. Nursery rhyme as a soundtrack. Someone reads the manifest. The #JoinPirateBaby is prominent throughout the video to start conversations. #JoinPirateBaby USE PIRATED CONTENT FOR GOOD Plant the video in movie torrents by famous rippers. Change greek subtitles by organically altering the dialogues to spread the message
5. Key points • Address the viewers. • Make them identify with the problem. • Put them in a self critique mode in a humorous way. • Inspire them to ignore their fears. • Motivate them to express their love in the most meaningful way and try for a baby. 5/10 MANIFEST
6. 6/10 STAGE 2: MOTIVATION & INSPIRATION YOUTUBE MID-ROLLS Targeted at funny and inspiring family videos such as Bat Dad and the Eh Bee family. A call to action button is leading to a site where you are prompted to join the revolution. The site shows the scale of the movement.
7. 7/10 ELECTRONICS STORES Hack activation - all screens showing our manifest video and fun family video content IN THE STREETS Bansky-like motivational and inspirational street art STAGE 2: MOTIVATION & INSPIRATION
9. 9/10 STAGE 3: CRESCENDO PUBLIC SPACE Every dot matrix screen (highways and transportation) is displaying #JoinPirateBaby messages. VALENTINE RELATED SHOPS Flowers that are sold are wrapped with a copy of our Manifesto. Our manifest soundtrack is playing in cafeterias, bars, restaurants, hotels. PRESS COVERAGE Media such as LIFO magazine and Provocateur online magazine, write articles in a conspiracy theorist manner, sparking mystery and curiosity.
10. EXPECTED RESULTS People are eager to share the videos in social media. For example the electronics store activation can be streamed through Facebook Live and Snapchat. Awareness of the problem and its solution is achieved. On Valentine's day couples take action and express their love in the most meaningful way, by trying for a baby. 10/10