Intelligent Products in Media & Entertainment by Slalom Build

テクノロジー＆開発にフォーカスしたクリエイティブデジタルスタジオ「Slalom Build」によるメディア＆エンタメ領域におけるIntelligent Products紹介資料です。機械学習・AI・自動化に加えて、長期的にスケールするプロダクト開発を提供します。

▼Intelligent Products / Slalom Build
https://www.slalombuild.com/intelligent-products

▼コンテンツ
1. Intelligent Productsとは？
2. メディア＆エンタメ領域におけるIntelligent Productsと事例

▼お問合せ（日本語・英語可）
hellobuild@slalom.com

Transcript

1. © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. 1 Media & Entertainment Intelligent Products ϝσΟΞɾΤϯλʔςΠϯϝϯτྖҬʹ͓͚Δ
   ΠϯςϦδΣϯτϓϩμΫτͱ͸ʁ
2. © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. Intelligent products offer an ecosystem of integrated capabilities working together to continuously create more powerful, meaningful, and performant products over time and at scale. *OUFMMJHFOU
   1SPEVDUTɿ
   ΑΓڧྗ׌ͭ༗ҙٛʹɺύϑΥʔϚϯεͷߴ͍੡඼Λ
   ௕ظతˍେن໛ʹܧଓతʹੜΈग़ͨ͢Ίʹɺ
   ࿈ܞɾ౷߹͞ΕͨػೳΤίγεςϜ
3. © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. Products ≠ Intelligent Products PRODUCTS w ϧʔϧϕʔεͷϩδοΫͱܭࢉ
   w ݶఆతͳύʔιφϥΠζ
   w ϓϩάϥϜ͞Εͨ͜ͱͷΈΛ࣮ߦ͢Δ
   w ಛఆϓϩηεͷϚοϐϯά
   w ݪҼͱ݁Ռͷؔ܎
   
   w ఏڙՁ஋ʢମݧʣ͸ઃܭ͞ΕͨػೳͷΈ w ಠࣗϥʔχϯάϩδοΫͱແݶͷܭࢉ
   w ਂ͍ύʔιφϥΠθʔγϣϯ
   w ؀ڥͱϢʔβʔ͔ΒֶͿ
   w ৽͍͠ϓϩηε΍ޮ཰ੑΛఏڙ͢Δ
   w దԠతͳؔ܎
   w ఏڙՁ஋ʢମݧʣ޲্ͷͨΊͷࣗಈԽ Intelligent Products
4. © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. I. Technology III. Experiences II. Intelligence IV. Operations I. II. IV. III. ݱࡏ͓ΑͼকདྷͷχʔζΛαϙʔτ͢ΔͨΊ ʹઃܭ͞ΕͨϨϕϧΞοϓͨ͠γεςϜ͓Α ͼΫϥ΢υωΠςΟϒΠϯϑϥ ࠷΋ద੾ͳମݧΛܾఆɾఏڙ͢ΔͨΊͷɺ ػցֶशϞσϧ΍༧ଌ෼ੳʹΑͬͯॲཧ͞ Εͨσʔλٴͼ࢓૊Έ ϢʔβʔΛت͹ͤΔͨΊʹඞཁͳମݧ͕Կ͔ Λཧղ͠ɺܭը͠ɺఏڙ͢Δ͜ͱΛҙਤͯ͠ ઃܭ͞Εͨ੡඼ σδλϧϓϩμΫτʢαʔϏεʣΛਝ଎ ͔ͭγʔϜϨεʹఏڙ͠ɺͦͷաఔͰܧ ଓతͳΞοϓσʔτΛ࣮ߦͰ͖ΔνʔϜ ମ੍ͱΦϖϨʔγϣϯϞσϧ The Four connected elements of Intelligent Products
5. © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. Common use cases w ମݧͷύʔιφϥΠθʔγϣϯ
   w ϨίϝϯσʔγϣϯΤϯδϯ
   w ΧελϚʔαʔϏεͱαϙʔτࣗಈԽ
   w ϩδεςΟΫεͱՁ֨࠷దԽ
   w ίϯϐϡʔλʹΑΔײ஌ w ༧ଌϝϯςφϯεˍ෼ੳ
   w ෆਖ਼ˍҟৗݕ஌
   w ҙࢥܾఆαϙʔτˍεϚʔτ௨஌
   w σʔλˍΠϯαΠτͷநग़
   w φϨοδϫʔΧʔͷޮ཰Խ
6. The intelligent product lifecycle ENVISION w ΞΫηϥϨʔγϣϯϫʔΫγϣοϓ
   w Πϊϕʔγϣϯઓུܭը
   w 10$ͱϑΟʔδϏϦςΟελσΟ
   w ૊৫νʔϜͷϨσΟωε
   w 30*
   
   ΠϯύΫτධՁ OPERATE w ܧଓతͳվળͱߋ৽
   w ৽͍͠σʔλऩूɾϑΟʔυόοΫऩू
   w Ϣʔβʔମݧ޲্ʹ޲͚ͨϞσϧߴ౓Խ
   w Ϗδωε֦ுʹ޲͚ͨߴ౓Խ MOBILIZE w ଟ֯తͳاըͱΞΠσΞ
   w ΤΫεϖϦΤϯεϦαʔνˍσʔλ෼ੳ
   w ίϯηϓτݕূɺ.-࣮ূ࣮ݧ
   w Ϋϥ΢υΞʔΩςΫνϟ
   w ࣗಈԽઓུ
   w ηΩϡϦςΟઓུ BUILD w ΞδϟΠϧϓϩμΫτΤϯδχΞϦϯά
   
   w ࣮૷ܦݧ
   w σʔλϥΠϑαΠΫϧͷࣗಈԽ
   w .-ύΠϓϥΠϯͷ࣮૷ͱςετ
7. © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. ϝσΟΞˍΤϯλϝΛมֵ͢Δػցֶशɾ"*ɾࣗಈԽ *OUFMMJHFOU
   QSPEVDUT͸ɺ֤ྖҬͷσʔλΛ౷߹͠ɺϢʔβʔମݧͷ࠷దԽΛՄೳʹ͠·͢ɻ
   ͦͯ͠ɺྫ͑͹ɺҎԼͷΑ͏ͳࣄΛαϙʔτ͠·͢ɻ • ݸʑਓͷߦಈΛجʹϨίϝϯυΤϯδϯʹΑΔύʔιφϥΠζ͞Εͨ෇ՃՁ஋ͷఏڙ
   • αʔϏε΍αϙʔτʹ͓͚ΔνϟοτܕΧελϚʔΤΫεϖϦΤϯεͷఏڙ
   • ༧ଌతʹΠϯϑϥͱϋʔυ΢ΣΞΛ෼ੳʙϝϯςφϯεՄೳ
   • ൓෮ϓϩηεͱϓϨϦϦʔεͷͨΊͷςετ͔ΒσʔλΛऩूʙࢦඪΛࣔ͢
   • ࢢ৔΁ͷਁಁΛ࠷େԽ͠ɺΑΓ࣭ͷߴ͍ίϯςϯπ੍࡞Λ࣮ݱ͠ɺԿʹ౤ࢿ͢΂͖͔ͷҙࢥܾఆ͕Մೳ
   
   • ফඅऀʹόϦΤʔγϣϯͱΤϯήʔδϝϯτΛఏڙ͠ଓ͚ΔͨΊʹɺັྃతͳΞηοτΛੜ੒ϦϛοΫε͢Δ Intelligent Products
8. © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. ϏσΦͱωοτϫʔΫͷ඼࣭༧ଌͱదԠɺ༧ଌΩϟογϯάɺσόΠεݕग़͸ɺ *OUFMMJHFOU
   1SPEVDUT͕ݸʑʹ߹ΘͤͯετϦʔϛϯά࠷దԽ͢ΔྖҬͰ͢ɻ
   w ػցֶशʹΑΔετʔϦʔͱՎࢺͷ࡞੒ɺָۂ੍࡞
   w ػցֶशΞγετϨϯμϦϯάͱϚελϦϯά
   w ࣝผͱλά෇͚ɺαϯϓϦϯάͷؼଐͱஶ࡞ݖௐࠪ
   w ύʔιφϥΠζ͞Εͨސ٬ମݧʢϝσΟΞɺళ಄ͳͲʣ
   w λʔήςΟϯά޿ࠂɺεϚʔτϦϯΫͳͲ Intelligent products in Content & Telco 55% ͷਓ͕޿ࠂ෇͖ϏσΦετϦʔϛϯάαʔϏεΛར༻͍ͯ͠Δɻ 82% શΠϯλʔωοττϥϑΟοΫͷ͸
   ϏσΦετϦʔϛϯά͚ͩʹΑΔ΋ͷɻ $1B /FUGMJY͸ɺύʔιφϥΠθʔγϣϯͱίϯςϯπਪનͷͨΊͷ .-ΞϧΰϦζϜʹΑΓɺԯυϧͷઅ໿Λ࣮ݱɻ
9. © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. • Data Engineering • Data Modeling • Cloud Architecture • Event Streaming Platform • Business intelligence Views • AWS • Snowflake • Apache Kafka, Airflow • Snowplow 4MBMPNʛαϙʔτ಺༰ɾٕज़ ސ٬ࣄྫ
   1-650
   57 Building a platform capable of entertaining the planet ถࠃɺೆ๺ΞϝϦΧͷҰ෦ɺϤʔϩούͰຖ݄ສਓҎ্ͷࢹௌऀΛ࣋ͭ1MVUP
   57͸ɺ਺ඦͷ ແྉςϨϏ൪૊νϟϯωϧͱΦϯσϚϯυөըΛ΢ΣϒαΠτͱରԠΞϓϦͰఏڙ͢ΔϏσΦετ ϦʔϛϯάϓϥοτϑΥʔϜͰ͢ɻ
   1MVUP
   57͸ɺϢʔβʔ਺ͷ૿Ճʹ൐͍ɺ౰ॳͷελʔτΞοϓͷΞϓϩʔνͱσʔλΞʔΩςΫ νϟ͕ݶքʹୡ͍ͯ͠Δ͜ͱʹؾ͖ͮ·ͨ͠ɻࢹௌͷϐʔΫ࣌ʹ͸ɺσʔλͷόοΫϩά͕஝ੵ͞ ΕɺλΠϜϦʔͳ#*Ϩϙʔτ͕ෆՄೳʹͳΓ·ͨ͠ɻ
   4MBMPN
   #VJME͸ɺຖඵສ݅Ҏ্ͷΫϥΠΞϯτΠϕϯτΛड৴͠ɺσʔλϨΠΫʹ҆શʹอଘ ͠ɺϦΞϧλΠϜͰΠϕϯτΛϦονԽ͠ɺ਺෼ͰελʔεΩʔϚʹϩʔυͰ͖Δ৽͍͠σʔλΞʔ ΩςΫνϟΛ࡞੒͠·ͨ͠ɻ
   ͜ͷ৽γεςϜ͸ɺσʔλͷ੔߹ੑʹର͢Δ৴པੑΛճ෮͚ͨͩ͠Ͱͳ͘ɺଟ͘ͷҟछσʔλιʔ εΛ·ͱΊɺҎલΑΓ΋ਂ͍ಎ࡯ΛҾ͖ग़͢͜ͱ͕Ͱ͖ΔΑ͏ʹͳΓ·ͨ͠ɻ
   ͦͯ͠ɺ࠷΋ॏཁͳ ͜ͱ͸ɺ1MVUP
   57ͷੈքࢢ৔֦େͷ࣍ͷஈ֊ΛՄೳʹͨ͜͠ͱͰ͢ɻ
10. © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. ސ٬ࣄྫ
    BOE4VOOZ Creating new space in social media © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. ޿ࠂձࣾͰ͋ΔBOE4VOOZ͸ɺੈքͷ༗໊ϒϥϯυͷͨΊʹΠϯύΫτͷ͋ΔΩϟϯϖʔϯΛ ੍࡞͖ͯ͠·ͨ͠ɻ
    ࠷ۙ·ͰɺͦΕ͸େن໛ͰϋΠίϯηϓτͳίϯςϯπΛ೥ʹ਺ճ੍͔͠࡞ ͠ͳ͍͜ͱΛҙຯ͍ͯ͠·ͨ͠ɻ͔͠͠ɺιʔγϟϧϝσΟΞͷ࣌୅ʹ͸ɺ΋͸΍ͦΕ͚ͩͰ͸ े෼Ͱ͸͋Γ·ͤΜɻࠓ೔ɺϒϥϯυ͸ɺফඅऀʹ৽͍͠ɺҰޱαΠζͷίϯςϯπΛຖ೔ఏڙ ͢Δ͜ͱ΋ٻΊ͍ͯΔɻ
    BOE4VOOZ͕4MBMPN
    #VJMEʹ࣋ͪࠐΜͩͷ͸ɺٕज़తͳ޻෉ΛڽΒ͠ɺ໰୊Ͱ͸ͳ͘ղܾࡦ Ͱͨ͠ɻͦΕ͸ɺϒϥϯυͱΠϯϑϧΤϯαʔΛ݁ͼ͚ͭɺΫϦΤΠλʔɺΠϯϑϧΤϯαʔɺ ͦͯ͠৽͍͠ΫϥΠΞϯτΛड͚ೖΕΔ৔ॴͱͳΔɺ·ͬͨ͘৽͍͠΢ΣϒϓϥοτϑΥʔϜΛ ࡞Δͱ͍͏΋ͷͰͨ͠ɻجຊతʹ͸ɺιʔγϟϧɾϝσΟΞɾϚονϝʔΧʔͷΑ͏ͳ΋ͷͰ ͢ɻ
    4MBMPN
    #VJMEͷνʔϜ͸ɺΘ͔ͣϲ݄Ͱɺߴ଎͔ͭΠϯςϦδΣϯτͰσβΠϯੑʹ༏Εͨϓ ϥοτϑΥʔϜͱ΢ΣϒαΠτΛߏங͠·ͨ͠ɻͦͷ݁ՌɺBOE4VOOZͷࡿԼͰɺσʔλۦಈ ܕͷϑϧαʔϏεɾΠϯϑϧΤϯαʔϚʔέςΟϯάɾΤʔδΣϯγʔɺً͘৽ϒϥϯυɺ৽͠ ͍ऩೖݯΛ࣋ͭ4VOEBF
    $PMMFDUJWFͱͳΓ·ͨ͠ɻ https://www.slalombuild.com/our-work/72andsunny ৄࡉͳސ٬ετʔϦʔɿ
11. © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. Intelligent products in Gaming & Sports ήʔϚʔ͸ᩦཉʹϦονͳମݧΛٻΊ͍ͯ·͢ɻ຅ೖײͷ͋Δମݧɺ
    ϨεϙϯγϒੑɺڧԽ͞Εͨ෼ੳ͔ΒύʔιφϥΠζ͞Εͨίϯςϯπ ఏڙ·Ͱɺ*OUFMMJHFOU
    1SPEVDUTͷकඋൣғ͸޿͕ΓΛݟͤ·͢ɻ w ݸผ·ͨ͸࿈ܞͨ͠ෆਖ਼ύλʔϯ෼ੳ
    w λϨϯτύϑΥʔϚϯε෼ੳ
    w ϏσΦΦʔσΟΦͷΠϕϯτλά෇͚ͱ࣌ؒࣝผ
    w ΧελϚΠζ͞Εͨσδλϧମݧ
    w Ձ஋؍ͷ༏ઌॱҐ෇͚ͱؔ࿈͢ΔൢചΠϕϯτͷ༧ଌ ػցֶशͷϨίϝϯσʔ γϣϯͰԤभαοΧʔͷ ϏσΦࢹௌ͕ˋ૿Ճ 20% 4mos """ήʔϜͷ੍࡞ʹ͔͔Δ ࣌ؒͷ໨҆ $14B ೥·ͰͷϓϨʔϠʔτϥο Ωϯάͷੈքࢢ৔ਪఆ஋ $88B """ڃήʔϜͷ੍࡞අͷ໨҆
12. © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. Customer insights have joined the game © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. ސ٬ࣄྫ
    (MPCBM
    (BNJOH
    -FBEFS
    """
    (BNJOH
    4UVEJP ΧδϡΞϧήʔϜͱσδλϧΤϯλʔςΠϯϝϯτΛӡӦ͢Δ͜ͷήʔϜاۀʹ͸ɺ਺ेͷήʔ ϜλΠτϧʹ਺ඦສਓͷ%BJMZ
    "DUJWF
    6TFSʢ%"6ʣ͕͍ΔͨΊɺސ٬ͷᅂ޷ͱߦಈΛཧղ͢Δ ͜ͱ͸࠷༏ઌࣄ߲ͱͳ͍ͬͯ·͢ɻσδλϧମݧͷఏڙ΍ސ٬ϩΠϠϦςΟͷ޲্ʹ͓͍ͯৗʹ σʔλυϦϒϯܕͰ͋ͬͨಉࣾͰ͕͢ɺΦϯϓϨϛεͷϏοάσʔλγεςϜ΍෼ੳΠϯϑϥ͕ ݹ͘ͳͬͨ͜ͱʹؾ͖ͮ·ͨ͠ɻ
    ͜ͷ͓٬༷͸4MBMPN
    #VJMEͱఏܞ͠ɺ࠷৽ͷΫϥ΢υ෼ੳϓϥοτϑΥʔϜΛઃܭɾಋೖ͠ɺϖ λόΠτڃͷ๛෋ͳސ٬σʔλͱήʔϜϓϨΠσʔλΛॲཧ͠ɺίΞϏδωεΛਪਐ͢ΔͨΊʹ ࢖༻͠·ͨ͠ɻ
    5BCMFBVͱ-PPLFSͰμογϡϘʔυͱηϧϑαʔϏε෼ੳιϦϡʔγϣϯΛ։ൃ͠ɺϏδωεΠ ϯαΠτͷఏڙΛߦ͍·ͨ͠ɻ͞Βʹɺ4MBMPN
    #VJMEͷ։ൃελΠϧΛεΩϧτϥϯεϑΝʔ ͠ɺෳ਺ͷ։ൃϙουΛՄೳʹ͢Δεέʔϥϒϧͳ૊৫มֵΛࢧԉ͠ɺϖϧιφ෼ੳ΍ήʔϜ಺ ͷϓϩϞʔγϣϯਪ঑ͷͨΊͷػցֶशϞσϧͷߏஙΛࢧԉ͠·ͨ͠ɻ
13. © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. • Data Engineering • Data Modeling • Application Modernization • Experience Design • Quality Engineering • AWS SDLF • AWS React 4MBMPNʛαϙʔτ಺༰ɾٕज़ ސ٬ࣄྫ
    48*..*/(
    "6453"-*" Data is a goldmine for Australian swimmers ೥ͷ౦ژΦϦϯϐοΫʹ޲͚ͯɺਫӭڝٕͷΦʔετϥϦΞ୅ද͸ɺڝ߹ଞࣾʹࠩΛ͚ͭΔͨ ΊʹɺσʔλΛ࢖ͬͯະདྷΛ༧ଌ͠ɺΑΓଟ͘ͷϝμϧΛ֫ಘ͍ͨ͠ͱߟ͑·ͨ͠ɻ
    ਫӭΦʔετϥϦΞ୅දνʔϜ͸ɺ"*.-Λ࢖༻ͨ͠σʔλϞσϧʹΑΓɺίʔν͕༷ʑͳϦϨʔ ͷબखͷਫӭλΠϜΛ༧ଌͰ͖ΔΑ͏ʹઃܭ͠ɺ΄΅ϦΞϧλΠϜͰσʔλΛఏڙ͢ΔΞϓϦΛر ๬͍ͯ͠·ͨ͠ɻ
    νʔϜ͸4MBMPN
    #VJMEͱڠྗͯ͠ɺ͜ͷΞϓϦΛΰʔϧ·Ͱಋ͘͜ͱʹ͠·ͨ͠ɻ࣌ؒͱͷઓ͍ͷ தɺෳ਺ͷσʔλιʔεʹજΓࠐΈɺιʔεೖྗΛಛఆ͠ɺো֐Λൃݟ͠ɺ࠷ऴతʹղܾ͢Δ͜ͱ ͕Ͱ͖·ͨ͠ɻ
    ࠷ऴతʹɺ͜ͷಠࣗͷϦϨʔσʔλϞσϧ͕ըظతͳ΋ͷʹͳΓ·ͨ͠ɻ͜ͷϞσϧʹΑͬͯɺϓʔ ϧαΠυͷػثʹ΄΅ϦΞϧλΠϜͰॏཁͳ৘ใΛఏڙͰ͖ΔΑ͏ʹͳͬͨͷͰ͢ɻ https://www.slalombuild.com/our-work/swimming-australia ৄࡉͳސ٬ετʔϦʔɿ
14. © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. Let’s _build better future, together ;D