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Intelligent Products in Media & Entertainment b...

Intelligent Products in Media & Entertainment by Slalom Build

テクノロジー&開発にフォーカスしたクリエイティブデジタルスタジオ「Slalom Build」によるメディア&エンタメ領域におけるIntelligent Products紹介資料です。機械学習・AI・自動化に加えて、長期的にスケールするプロダクト開発を提供します。

▼Intelligent Products / Slalom Build
https://www.slalombuild.com/intelligent-products

▼コンテンツ
1. Intelligent Productsとは?
2. メディア&エンタメ領域におけるIntelligent Productsと事例

▼お問合せ(日本語・英語可)
[email protected]

Slalom_build

January 25, 2023
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  1. © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. 1 Media

    & Entertainment Intelligent Products ϝσΟΞɾΤϯλʔςΠϯϝϯτྖҬʹ͓͚Δ ΠϯςϦδΣϯτϓϩμΫτͱ͸ʁ
  2. © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. Intelligent products

    offer an ecosystem of integrated capabilities working together to continuously create more powerful, meaningful, and performant products over time and at scale. *OUFMMJHFOU1SPEVDUTɿ ΑΓڧྗ׌ͭ༗ҙٛʹɺύϑΥʔϚϯεͷߴ͍੡඼Λ ௕ظతˍେن໛ʹܧଓతʹੜΈग़ͨ͢Ίʹɺ ࿈ܞɾ౷߹͞ΕͨػೳΤίγεςϜ
  3. © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. Products ≠

    Intelligent Products PRODUCTS w ϧʔϧϕʔεͷϩδοΫͱܭࢉ w ݶఆతͳύʔιφϥΠζ w ϓϩάϥϜ͞Εͨ͜ͱͷΈΛ࣮ߦ͢Δ w ಛఆϓϩηεͷϚοϐϯά w ݪҼͱ݁Ռͷؔ܎ w ఏڙՁ஋ʢମݧʣ͸ઃܭ͞ΕͨػೳͷΈ w ಠࣗϥʔχϯάϩδοΫͱແݶͷܭࢉ w ਂ͍ύʔιφϥΠθʔγϣϯ w ؀ڥͱϢʔβʔ͔ΒֶͿ w ৽͍͠ϓϩηε΍ޮ཰ੑΛఏڙ͢Δ w దԠతͳؔ܎ w ఏڙՁ஋ʢମݧʣ޲্ͷͨΊͷࣗಈԽ Intelligent Products
  4. © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. I. Technology

    III. Experiences II. Intelligence IV. Operations I. II. IV. III. ݱࡏ͓ΑͼকདྷͷχʔζΛαϙʔτ͢ΔͨΊ ʹઃܭ͞ΕͨϨϕϧΞοϓͨ͠γεςϜ͓Α ͼΫϥ΢υωΠςΟϒΠϯϑϥ ࠷΋ద੾ͳମݧΛܾఆɾఏڙ͢ΔͨΊͷɺ ػցֶशϞσϧ΍༧ଌ෼ੳʹΑͬͯॲཧ͞ Εͨσʔλٴͼ࢓૊Έ ϢʔβʔΛت͹ͤΔͨΊʹඞཁͳମݧ͕Կ͔ Λཧղ͠ɺܭը͠ɺఏڙ͢Δ͜ͱΛҙਤͯ͠ ઃܭ͞Εͨ੡඼ σδλϧϓϩμΫτʢαʔϏεʣΛਝ଎ ͔ͭγʔϜϨεʹఏڙ͠ɺͦͷաఔͰܧ ଓతͳΞοϓσʔτΛ࣮ߦͰ͖ΔνʔϜ ମ੍ͱΦϖϨʔγϣϯϞσϧ The Four connected elements of Intelligent Products
  5. © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. Common use

    cases w ମݧͷύʔιφϥΠθʔγϣϯ w ϨίϝϯσʔγϣϯΤϯδϯ w ΧελϚʔαʔϏεͱαϙʔτࣗಈԽ w ϩδεςΟΫεͱՁ֨࠷దԽ w ίϯϐϡʔλʹΑΔײ஌ w ༧ଌϝϯςφϯεˍ෼ੳ w ෆਖ਼ˍҟৗݕ஌ w ҙࢥܾఆαϙʔτˍεϚʔτ௨஌ w σʔλˍΠϯαΠτͷநग़ w φϨοδϫʔΧʔͷޮ཰Խ
  6. The intelligent product lifecycle ENVISION w ΞΫηϥϨʔγϣϯϫʔΫγϣοϓ w Πϊϕʔγϣϯઓུܭը w

    10$ͱϑΟʔδϏϦςΟελσΟ w ૊৫νʔϜͷϨσΟωε w 30*ΠϯύΫτධՁ OPERATE w ܧଓతͳվળͱߋ৽ w ৽͍͠σʔλऩूɾϑΟʔυόοΫऩू w Ϣʔβʔମݧ޲্ʹ޲͚ͨϞσϧߴ౓Խ w Ϗδωε֦ுʹ޲͚ͨߴ౓Խ MOBILIZE w ଟ֯తͳاըͱΞΠσΞ w ΤΫεϖϦΤϯεϦαʔνˍσʔλ෼ੳ w ίϯηϓτݕূɺ.-࣮ূ࣮ݧ w Ϋϥ΢υΞʔΩςΫνϟ w ࣗಈԽઓུ w ηΩϡϦςΟઓུ BUILD w ΞδϟΠϧϓϩμΫτΤϯδχΞϦϯά w ࣮૷ܦݧ w σʔλϥΠϑαΠΫϧͷࣗಈԽ w .-ύΠϓϥΠϯͷ࣮૷ͱςετ
  7. © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. ϝσΟΞˍΤϯλϝΛมֵ͢Δػցֶशɾ"*ɾࣗಈԽ *OUFMMJHFOUQSPEVDUT͸ɺ֤ྖҬͷσʔλΛ౷߹͠ɺϢʔβʔମݧͷ࠷దԽΛՄೳʹ͠·͢ɻ

    ͦͯ͠ɺྫ͑͹ɺҎԼͷΑ͏ͳࣄΛαϙʔτ͠·͢ɻ • ݸʑਓͷߦಈΛجʹϨίϝϯυΤϯδϯʹΑΔύʔιφϥΠζ͞Εͨ෇ՃՁ஋ͷఏڙ • αʔϏε΍αϙʔτʹ͓͚ΔνϟοτܕΧελϚʔΤΫεϖϦΤϯεͷఏڙ • ༧ଌతʹΠϯϑϥͱϋʔυ΢ΣΞΛ෼ੳʙϝϯςφϯεՄೳ • ൓෮ϓϩηεͱϓϨϦϦʔεͷͨΊͷςετ͔ΒσʔλΛऩूʙࢦඪΛࣔ͢ • ࢢ৔΁ͷਁಁΛ࠷େԽ͠ɺΑΓ࣭ͷߴ͍ίϯςϯπ੍࡞Λ࣮ݱ͠ɺԿʹ౤ࢿ͢΂͖͔ͷҙࢥܾఆ͕Մೳ • ফඅऀʹόϦΤʔγϣϯͱΤϯήʔδϝϯτΛఏڙ͠ଓ͚ΔͨΊʹɺັྃతͳΞηοτΛੜ੒ϦϛοΫε͢Δ Intelligent Products
  8. © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. ϏσΦͱωοτϫʔΫͷ඼࣭༧ଌͱదԠɺ༧ଌΩϟογϯάɺσόΠεݕग़͸ɺ *OUFMMJHFOU1SPEVDUT͕ݸʑʹ߹ΘͤͯετϦʔϛϯά࠷దԽ͢ΔྖҬͰ͢ɻ

    w ػցֶशʹΑΔετʔϦʔͱՎࢺͷ࡞੒ɺָۂ੍࡞ w ػցֶशΞγετϨϯμϦϯάͱϚελϦϯά w ࣝผͱλά෇͚ɺαϯϓϦϯάͷؼଐͱஶ࡞ݖௐࠪ w ύʔιφϥΠζ͞Εͨސ٬ମݧʢϝσΟΞɺళ಄ͳͲʣ w λʔήςΟϯά޿ࠂɺεϚʔτϦϯΫͳͲ Intelligent products in Content & Telco 55% ͷਓ͕޿ࠂ෇͖ϏσΦετϦʔϛϯάαʔϏεΛར༻͍ͯ͠Δɻ 82% શΠϯλʔωοττϥϑΟοΫͷ͸ ϏσΦετϦʔϛϯά͚ͩʹΑΔ΋ͷɻ $1B /FUGMJY͸ɺύʔιφϥΠθʔγϣϯͱίϯςϯπਪનͷͨΊͷ .-ΞϧΰϦζϜʹΑΓɺԯυϧͷઅ໿Λ࣮ݱɻ
  9. © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. © SLALOM.

    ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. • Data Engineering • Data Modeling • Cloud Architecture • Event Streaming Platform • Business intelligence Views • AWS • Snowflake • Apache Kafka, Airflow • Snowplow 4MBMPNʛαϙʔτ಺༰ɾٕज़ ސ٬ࣄྫ1-65057 Building a platform capable of entertaining the planet ถࠃɺೆ๺ΞϝϦΧͷҰ෦ɺϤʔϩούͰຖ݄ສਓҎ্ͷࢹௌऀΛ࣋ͭ1MVUP57͸ɺ਺ඦͷ ແྉςϨϏ൪૊νϟϯωϧͱΦϯσϚϯυөըΛ΢ΣϒαΠτͱରԠΞϓϦͰఏڙ͢ΔϏσΦετ ϦʔϛϯάϓϥοτϑΥʔϜͰ͢ɻ 1MVUP57͸ɺϢʔβʔ਺ͷ૿Ճʹ൐͍ɺ౰ॳͷελʔτΞοϓͷΞϓϩʔνͱσʔλΞʔΩςΫ νϟ͕ݶքʹୡ͍ͯ͠Δ͜ͱʹؾ͖ͮ·ͨ͠ɻࢹௌͷϐʔΫ࣌ʹ͸ɺσʔλͷόοΫϩά͕஝ੵ͞ ΕɺλΠϜϦʔͳ#*Ϩϙʔτ͕ෆՄೳʹͳΓ·ͨ͠ɻ 4MBMPN#VJME͸ɺຖඵສ݅Ҏ্ͷΫϥΠΞϯτΠϕϯτΛड৴͠ɺσʔλϨΠΫʹ҆શʹอଘ ͠ɺϦΞϧλΠϜͰΠϕϯτΛϦονԽ͠ɺ਺෼ͰελʔεΩʔϚʹϩʔυͰ͖Δ৽͍͠σʔλΞʔ ΩςΫνϟΛ࡞੒͠·ͨ͠ɻ ͜ͷ৽γεςϜ͸ɺσʔλͷ੔߹ੑʹର͢Δ৴པੑΛճ෮͚ͨͩ͠Ͱͳ͘ɺଟ͘ͷҟछσʔλιʔ εΛ·ͱΊɺҎલΑΓ΋ਂ͍ಎ࡯ΛҾ͖ग़͢͜ͱ͕Ͱ͖ΔΑ͏ʹͳΓ·ͨ͠ɻͦͯ͠ɺ࠷΋ॏཁͳ ͜ͱ͸ɺ1MVUP57ͷੈքࢢ৔֦େͷ࣍ͷஈ֊ΛՄೳʹͨ͜͠ͱͰ͢ɻ
  10. © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. ސ٬ࣄྫBOE4VOOZ Creating

    new space in social media © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. ޿ࠂձࣾͰ͋ΔBOE4VOOZ͸ɺੈքͷ༗໊ϒϥϯυͷͨΊʹΠϯύΫτͷ͋ΔΩϟϯϖʔϯΛ ੍࡞͖ͯ͠·ͨ͠ɻ࠷ۙ·ͰɺͦΕ͸େن໛ͰϋΠίϯηϓτͳίϯςϯπΛ೥ʹ਺ճ੍͔͠࡞ ͠ͳ͍͜ͱΛҙຯ͍ͯ͠·ͨ͠ɻ͔͠͠ɺιʔγϟϧϝσΟΞͷ࣌୅ʹ͸ɺ΋͸΍ͦΕ͚ͩͰ͸ े෼Ͱ͸͋Γ·ͤΜɻࠓ೔ɺϒϥϯυ͸ɺফඅऀʹ৽͍͠ɺҰޱαΠζͷίϯςϯπΛຖ೔ఏڙ ͢Δ͜ͱ΋ٻΊ͍ͯΔɻ BOE4VOOZ͕4MBMPN#VJMEʹ࣋ͪࠐΜͩͷ͸ɺٕज़తͳ޻෉ΛڽΒ͠ɺ໰୊Ͱ͸ͳ͘ղܾࡦ Ͱͨ͠ɻͦΕ͸ɺϒϥϯυͱΠϯϑϧΤϯαʔΛ݁ͼ͚ͭɺΫϦΤΠλʔɺΠϯϑϧΤϯαʔɺ ͦͯ͠৽͍͠ΫϥΠΞϯτΛड͚ೖΕΔ৔ॴͱͳΔɺ·ͬͨ͘৽͍͠΢ΣϒϓϥοτϑΥʔϜΛ ࡞Δͱ͍͏΋ͷͰͨ͠ɻجຊతʹ͸ɺιʔγϟϧɾϝσΟΞɾϚονϝʔΧʔͷΑ͏ͳ΋ͷͰ ͢ɻ 4MBMPN#VJMEͷνʔϜ͸ɺΘ͔ͣϲ݄Ͱɺߴ଎͔ͭΠϯςϦδΣϯτͰσβΠϯੑʹ༏Εͨϓ ϥοτϑΥʔϜͱ΢ΣϒαΠτΛߏங͠·ͨ͠ɻͦͷ݁ՌɺBOE4VOOZͷࡿԼͰɺσʔλۦಈ ܕͷϑϧαʔϏεɾΠϯϑϧΤϯαʔϚʔέςΟϯάɾΤʔδΣϯγʔɺً͘৽ϒϥϯυɺ৽͠ ͍ऩೖݯΛ࣋ͭ4VOEBF$PMMFDUJWFͱͳΓ·ͨ͠ɻ https://www.slalombuild.com/our-work/72andsunny ৄࡉͳސ٬ετʔϦʔɿ
  11. © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. Intelligent products

    in Gaming & Sports ήʔϚʔ͸ᩦཉʹϦονͳମݧΛٻΊ͍ͯ·͢ɻ຅ೖײͷ͋Δମݧɺ ϨεϙϯγϒੑɺڧԽ͞Εͨ෼ੳ͔ΒύʔιφϥΠζ͞Εͨίϯςϯπ ఏڙ·Ͱɺ*OUFMMJHFOU1SPEVDUTͷकඋൣғ͸޿͕ΓΛݟͤ·͢ɻ w ݸผ·ͨ͸࿈ܞͨ͠ෆਖ਼ύλʔϯ෼ੳ w λϨϯτύϑΥʔϚϯε෼ੳ w ϏσΦΦʔσΟΦͷΠϕϯτλά෇͚ͱ࣌ؒࣝผ w ΧελϚΠζ͞Εͨσδλϧମݧ w Ձ஋؍ͷ༏ઌॱҐ෇͚ͱؔ࿈͢ΔൢചΠϕϯτͷ༧ଌ ػցֶशͷϨίϝϯσʔ γϣϯͰԤभαοΧʔͷ ϏσΦࢹௌ͕ˋ૿Ճ 20% 4mos """ήʔϜͷ੍࡞ʹ͔͔Δ ࣌ؒͷ໨҆ $14B ೥·ͰͷϓϨʔϠʔτϥο Ωϯάͷੈքࢢ৔ਪఆ஋ $88B """ڃήʔϜͷ੍࡞අͷ໨҆
  12. © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. Customer insights

    have joined the game © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. ސ٬ࣄྫ(MPCBM(BNJOH-FBEFS """(BNJOH4UVEJP ΧδϡΞϧήʔϜͱσδλϧΤϯλʔςΠϯϝϯτΛӡӦ͢Δ͜ͷήʔϜاۀʹ͸ɺ਺ेͷήʔ ϜλΠτϧʹ਺ඦສਓͷ%BJMZ"DUJWF6TFSʢ%"6ʣ͕͍ΔͨΊɺސ٬ͷᅂ޷ͱߦಈΛཧղ͢Δ ͜ͱ͸࠷༏ઌࣄ߲ͱͳ͍ͬͯ·͢ɻσδλϧମݧͷఏڙ΍ސ٬ϩΠϠϦςΟͷ޲্ʹ͓͍ͯৗʹ σʔλυϦϒϯܕͰ͋ͬͨಉࣾͰ͕͢ɺΦϯϓϨϛεͷϏοάσʔλγεςϜ΍෼ੳΠϯϑϥ͕ ݹ͘ͳͬͨ͜ͱʹؾ͖ͮ·ͨ͠ɻ ͜ͷ͓٬༷͸4MBMPN#VJMEͱఏܞ͠ɺ࠷৽ͷΫϥ΢υ෼ੳϓϥοτϑΥʔϜΛઃܭɾಋೖ͠ɺϖ λόΠτڃͷ๛෋ͳސ٬σʔλͱήʔϜϓϨΠσʔλΛॲཧ͠ɺίΞϏδωεΛਪਐ͢ΔͨΊʹ ࢖༻͠·ͨ͠ɻ 5BCMFBVͱ-PPLFSͰμογϡϘʔυͱηϧϑαʔϏε෼ੳιϦϡʔγϣϯΛ։ൃ͠ɺϏδωεΠ ϯαΠτͷఏڙΛߦ͍·ͨ͠ɻ͞Βʹɺ4MBMPN#VJMEͷ։ൃελΠϧΛεΩϧτϥϯεϑΝʔ ͠ɺෳ਺ͷ։ൃϙουΛՄೳʹ͢Δεέʔϥϒϧͳ૊৫มֵΛࢧԉ͠ɺϖϧιφ෼ੳ΍ήʔϜ಺ ͷϓϩϞʔγϣϯਪ঑ͷͨΊͷػցֶशϞσϧͷߏஙΛࢧԉ͠·ͨ͠ɻ
  13. © SLALOM. ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. © SLALOM.

    ALL RIGHTS RESERVED. PROPRIETARY AND CONFIDENTIAL. • Data Engineering • Data Modeling • Application Modernization • Experience Design • Quality Engineering • AWS SDLF • AWS React 4MBMPNʛαϙʔτ಺༰ɾٕज़ ސ٬ࣄྫ48*..*/("6453"-*" Data is a goldmine for Australian swimmers ೥ͷ౦ژΦϦϯϐοΫʹ޲͚ͯɺਫӭڝٕͷΦʔετϥϦΞ୅ද͸ɺڝ߹ଞࣾʹࠩΛ͚ͭΔͨ ΊʹɺσʔλΛ࢖ͬͯະདྷΛ༧ଌ͠ɺΑΓଟ͘ͷϝμϧΛ֫ಘ͍ͨ͠ͱߟ͑·ͨ͠ɻ ਫӭΦʔετϥϦΞ୅දνʔϜ͸ɺ"*.-Λ࢖༻ͨ͠σʔλϞσϧʹΑΓɺίʔν͕༷ʑͳϦϨʔ ͷબखͷਫӭλΠϜΛ༧ଌͰ͖ΔΑ͏ʹઃܭ͠ɺ΄΅ϦΞϧλΠϜͰσʔλΛఏڙ͢ΔΞϓϦΛر ๬͍ͯ͠·ͨ͠ɻ νʔϜ͸4MBMPN#VJMEͱڠྗͯ͠ɺ͜ͷΞϓϦΛΰʔϧ·Ͱಋ͘͜ͱʹ͠·ͨ͠ɻ࣌ؒͱͷઓ͍ͷ தɺෳ਺ͷσʔλιʔεʹજΓࠐΈɺιʔεೖྗΛಛఆ͠ɺো֐Λൃݟ͠ɺ࠷ऴతʹղܾ͢Δ͜ͱ ͕Ͱ͖·ͨ͠ɻ ࠷ऴతʹɺ͜ͷಠࣗͷϦϨʔσʔλϞσϧ͕ըظతͳ΋ͷʹͳΓ·ͨ͠ɻ͜ͷϞσϧʹΑͬͯɺϓʔ ϧαΠυͷػثʹ΄΅ϦΞϧλΠϜͰॏཁͳ৘ใΛఏڙͰ͖ΔΑ͏ʹͳͬͨͷͰ͢ɻ https://www.slalombuild.com/our-work/swimming-australia ৄࡉͳސ٬ετʔϦʔɿ