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Re-imagining NUS Law Online Experience
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Sneha Ravindra
June 19, 2016
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Re-imagining NUS Law Online Experience
Sneha Ravindra
June 19, 2016
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Transcript
By Re-imagining Online Experience
Top Destination
Timeline Source: http://archive.is/dLd13/image 2001 2003 2010
Change in Behaviour Generation - Y Generation - Z
42% Bounce rates Metrics
Lack of optimisation
Source: http://monitor.icef.com/2015/06/the-enrolment-funnel/ Enrolment Funnel
Problem / Opportunity Making information presentable and easily accessible to
students of new era.
Solution Restructure the content to meet the need of students
Demo
Approach
Card sorting
Information architecture
“Hard to the find schedules in the site and keep
a hard copy” “Snaps a picture of schedules on phone for reference” Current students access Student Portal for all their needs Usability Testing
Future improvements Responsive design
Thank you