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MOBILITY x DATA : 모빌리티 산업의 도전 과제

SOCAR
June 27, 2019

MOBILITY x DATA : 모빌리티 산업의 도전 과제

쏘카에선 데이터를 활용해 어떻게 문제를 풀고 있을까요?
모빌리티에서 데이터를 활용하는 방법에 대해 작성한 자료입니다

(한빛미디어가 주최한 데브그라운드에서 발표한 자료)

SOCAR

June 27, 2019
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  1. ߊ಴੗ࣗѐ ↟ ҃৔೟੹ҕ ↟ ݃ா౴ҟҊҕӝসହসؘ੉ఠࣽࢲ۽ழܻয੹ജ઺ ↟ ॑஠ؘ੉ఠӒܛఋ׮ؘ੉ఠ౱
 ݽ࠽ܻ౭ѐਘର
 ੹૒੢ۨ౟ܻ஠ ↟

    ѐߊ࠶۽ӒIUUQT[[T[BHJUIVCJP ↟ ѐߊੋझఋӒ۔ IUUQTXXXJOTUBHSBNDPNEBUBTDJFOUJTU ↟ ਬౚ࠳%FFQ/PM IUUQTXXXZPVUVCFDPNDIBOOFM6$E-;.T:4INR'H0:$#$X ߸ࢿਮ
  2. য়טೡ੉ঠӝ <ݽ࠽ܻ౭ীࢲযڃؘ੉ఠо੓Ҋ যڃޙઁܳಽҊ੓ਸөਃ > <৘࢚ة੗> ݽ࠽ܻ౭ؘ੉ఠоҾӘೞन࠙ ॑஠ఋ׮ীࢲޖटੌਸೞח૑
 ҾӘೞन࠙ <׮ܖ૑ঋחղ ਊ>

    ׮ܖҊ੓ח׮নೠޙઁٜ੄ Ө਷ӝࣿ੉ঠӝ
 ؀न֤ޙਸ٘۰ਃ  ੗ਯ઱೯੉ঠӝ ݽ࠽ܻ౭੄ݒ۱ਸוՙҊर਷࠙ $BS4IBSJOH 3JEF)BJMJOH੉ҾӘೞन࠙ ݽ࠽ܻ౭স҅ ઱۽$BS4IBSJOH3JEF)BJMJOH ੄ؘ੉ఠ ݽ࠽ܻ౭স҅ীࢲಽҊ੓חޙઁоযڃѪ੉੓ਸө
  3. .PCJMJUZ੄*OOPWBUJPO ઱ਃചف $PODFQUFE$BS 4FMG%SJWJOH$BSBOE.BQ %SJWFS4UBUVT.POJUPSJOH $BS.BJOUFOBODFXJUI"* <$&4> $&4 $POTVNFS&MFDUSPOJDT4IPX 

    ޷Ҵо੹ഈഥ $&"$POTVNFS&MFDUSPOJDT"TTPDJBUJPO ઱ҙਵ۽ݒ֙ਘ ޷Ҵۄझ߬оझীࢲৌܻחࣁ҅୭؀੄੹੗ઁಿ੹दഥ *5ӝࣿ੉੸ਊػпઙ੹੗ઁಿ੄୭Ӕزೱҗ޷ېܳо੢ੜࠁৈ઱ח੹दഥ
  4. ݽ࠽ܻ౭ഥࢎٜ $BS4IBSJOH 3JEF)BJMJOH ઱ର੢ ੗ਯ઱೯ উ੹ࠁউ ࣃࢲ ੗زରҕਬ࠺ૉפझܳೞחഥࢎ ੉زਸਗೞחࣗ࠺੗৬੉زࢲ࠺झܳઁҕೞחࢎস੗ܳपदрਵ۽োѾ೧઱חഥࢎ ର۝ਸ؀ӝदఆࣻ੓חҕрਸઁҕೞחഥࢎ

    ੗ਯ઱೯ೞ٘ਝয ੗ਯ઱೯ࣗ೐౟ਝযܳࢤ࢑ೞחഥࢎ ٘ۄ੉ߡউ੹ਸਤೠࣗ೐౟ਝয ࢎҊఐ૑ ঌ௒ఐ૑١ ܳ݅٘חഥࢎ ର۝੄ࣃࢲܳ؊੿޻ೞѱ݅٘חഥࢎ  <ࢲ࠺झ> <ର۝> ؊݆਷ഥࢎחࠗ۾ଵҊ೧઱ࣁਃ
  5. ݽ࠽ܻ౭ഥࢎٜ  ؊݆਷ഥࢎחࠗ۾ଵҊ೧઱ࣁਃ $BS4IBSJOH 3JEF)BJMJOH ઱ର੢ ੗ਯ઱೯ উ੹ࠁউ ࣃࢲ ੗زରҕਬ࠺ૉפझܳೞחഥࢎ

    ੉زਸਗೞחࣗ࠺੗৬੉زࢲ࠺झܳઁҕೞחࢎস੗ܳपदрਵ۽োѾ೧઱חഥࢎ ର۝ਸ؀ӝदఆࣻ੓חҕрਸઁҕೞחഥࢎ ੗ਯ઱೯ೞ٘ਝয ੗ਯ઱೯ࣗ೐౟ਝযܳࢤ࢑ೞחഥࢎ ٘ۄ੉ߡউ੹ਸਤೠࣗ೐౟ਝয ࢎҊఐ૑ ঌ௒ఐ૑١ ܳ݅٘חഥࢎ ର۝੄ࣃࢲܳ؊੿޻ೞѱ݅٘חഥࢎ <ࢲ࠺झ> <ର۝> .JDSP.PCJMJUZ ઱۽ױѢܻݾ੸੄ ੹ӝఄࠁ٘ ੹ӝ੗੹Ѣ١ਸ؀ৈ೧઱חഥࢎ
  6. ݽ࠽ܻ౭੄ؘ੉ఠ Icons made by Freepik from www.flaticon.com is licensed by

    CC 3.0 BY <ઝ಴ ૑ؘܻ੉ఠ> (14 ੉ز҃۽ 4)1 (FP+40/ <ର۝ؘ੉ఠ>
  7. ݽ࠽ܻ౭੄ؘ੉ఠ Icons made by Freepik from www.flaticon.com is licensed by

    CC 3.0 BY <ઝ಴ ૑ؘܻ੉ఠ> <ࣃࢲؘ੉ఠ> ূ૓࢚కؘ੉ఠ  #BUUFSZ੹঑࢚కؘ੉ఠ  ઱ਬ۝  -J%"3١ <ର۝ؘ੉ఠ>
  8. ݽ࠽ܻ౭੄ؘ੉ఠ Icons made by Freepik from www.flaticon.com is licensed by

    CC 3.0 BY <ઝ಴ ૑ؘܻ੉ఠ> <ࣃࢲؘ੉ఠ> <Ҋёؘ੉ఠ> <ର۝ؘ੉ఠ>
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    CC 3.0 BY <ઝ಴ ૑ؘܻ੉ఠ> <ࣃࢲؘ੉ఠ> <Ҋёؘ੉ఠ> <Ѿઁؘ੉ఠ> <জ۽Ӓؘ੉ఠ> <ର۝ؘ੉ఠ>
  10. ݽ࠽ܻ౭੄ؘ੉ఠ Icons made by Freepik from www.flaticon.com is licensed by

    CC 3.0 BY <ઝ಴ ૑ؘܻ੉ఠ> <ࣃࢲؘ੉ఠ> <Ҋёؘ੉ఠ> <Ѿઁؘ੉ఠ> <জ۽Ӓؘ੉ఠ> <զॿؘ੉ఠ> <ର۝ؘ੉ఠ>
  11. ݽ࠽ܻ౭੄ؘ੉ఠ <৵੤޷੓ਸө > ݽ࠽ܻ౭੄ݒ۱ 'FBU॑஠ؘ੉ఠӒܛ  ࢕җ޻੽ೠؘ੉ఠ ਋ܻחݒੌ੉زਸ೤פ׮  ؘ੉ఠо਋ܻੌ࢚ਸ߈৔ೞחѪ੉૒੽੸ਵ۽ࠁ੐

    ࢤഝಁఢ߈৔  ௾੄޷ীࢲݽ࠽ܻ౭ؘ੉ఠ੄ഛ੢਷بद҅ദࢎഥߊ੹ী޻੽ೞѱোҙ য۰ਕࢲݒ਋੤޷੓਺ ׮নೠؘ੉ఠ੄ഒ೤ Icons made by Freepik from www.flaticon.com is licensed by CC 3.0 BY
  12. ݽ࠽ܻ౭੄׮নೠޙઁٜ <$BS4IBSJOH> Icons made by Freepik from www.flaticon.com is licensed

    by CC 3.0 BY <॑஠҃೷ৈ੿> ର۝৘ড ઓߑޙ ର۝੉ਊ
  13. ݽ࠽ܻ౭੄׮নೠޙઁٜ <$BS4IBSJOH> Icons made by Freepik from www.flaticon.com is licensed

    by CC 3.0 BY <॑஠҃೷ৈ੿> ର۝৘ড ઓߑޙ ର۝੉ਊ ର۝߈ժ
  14. ݽ࠽ܻ౭੄׮নೠޙઁٜ <$BS4IBSJOH> Icons made by Freepik from www.flaticon.com is licensed

    by CC 3.0 BY ର۝৘ড ઓߑޙ ର۝੉ਊ ର۝߈ժ ؘ੉ఠӝ߈ઓ߂ର۝਍৔੹ۚࣻ݀ ౠ੿ઓѐߊର۝੄оѺࢸ੿ যڃઓীযڃର۝ਸ֍যঠೡө  ୭੸ച  ࣻਃ৘ஏ߂਍৔੹ۚࣻ݀ 4FBTPOBMJUZоݒ਋ъೣ  <਍৔ஏݶ>
  15. ݽ࠽ܻ౭੄׮নೠޙઁٜ <$BS4IBSJOH> Icons made by Freepik from www.flaticon.com is licensed

    by CC 3.0 BY ࣻ೟੸ݽ؛݂ ా҅੸ݽഋ ୭੸ചӝߨ١ਸഝਊ೧ബਯ੸ੋ੄ࢎѾ੿ਸذחӝߨ ࣻ೟੸ݽ؛݂ .BUIFNBUJDBM.PEFMJOH1SPHSBNNJOH  അपޙઁܳࣻ೟੸঱য۽ࣻधചೠറ ୭੸ചޙઁ۽߸ജೞחҗ੿ ୭੸ചޙઁ 0QUJNJ[BUJPO1SPCMFN  ౠ੿૘೤ਤীࢲ੿੄ػपࣻч ೣࣻ ੿ࣻী؀೧Ӓч੉ա୭؀୭ࣗоغח࢚కܳ೧ࢳೞחޙઁ <0QFSBUJPO3FTFBSDI> যו૑৉ীର۝ਸ঴݃աߓ஖೧ঠೡө -1 -JOFBS1SPHSBNNJOH
  16. ݽ࠽ܻ౭੄׮নೠޙઁٜ <$BS4IBSJOH> Icons made by Freepik from www.flaticon.com is licensed

    by CC 3.0 BY <0QFSBUJPO3FTFBSDI> যו૑৉ীର۝ਸ঴݃աߓ஖೧ঠೡө "TTJHONFOU1SPCMFN
  17. ݽ࠽ܻ౭੄׮নೠޙઁٜ <$BS4IBSJOH> Icons made by Freepik from www.flaticon.com is licensed

    by CC 3.0 BY <0QFSBUJPO3FTFBSDI> যו૑৉ীର۝ਸ঴݃աߓ஖೧ঠೡө (PPHMF035PPMT IUUQTEFWFMPQFSTHPPHMFDPNPQUJNJ[BUJPO
  18. ݽ࠽ܻ౭੄׮নೠޙઁٜ <$BS4IBSJOH> Icons made by Freepik from www.flaticon.com is licensed

    by CC 3.0 BY <਍৔ஏݶ> ର۝৘ড ઓߑޙ ର۝੉ਊ ର۝߈ժ ؘ੉ఠӝ߈ઓ߂ର۝਍৔੹ۚࣻ݀ ౠ੿ઓର۝੄оѺࢸ੿ যڃઓীযڃର۝ਸ֍যঠೡө  ࣻਃ৘ஏ߂਍৔੹ۚࣻ݀ 4FBTPOBMJUZоݒ਋ъೣ  ର۝ҳݒ੹ۚ ࢿࣻӝ
  19. ݽ࠽ܻ౭੄׮নೠޙઁٜ <$BS4IBSJOH> Icons made by Freepik from www.flaticon.com is licensed

    by CC 3.0 BY <਍৔ஏݶ> ର۝৘ড ઓߑޙ ର۝੉ਊ ର۝߈ժ ର۝ҳݒ оѺࢸ੿ ਍৔੹ۚࣻ݀ ѐੋചػоѺ ௢ಪ߂ഌఖ
  20. ݽ࠽ܻ౭੄׮নೠޙઁٜ <$BS4IBSJOH> Icons made by Freepik from www.flaticon.com is licensed

    by CC 3.0 BY <਍৔ஏݶ> ର۝৘ড ઓߑޙ ର۝੉ਊ ର۝߈ժ ର۝ҳݒ оѺࢸ੿ ਍৔੹ۚࣻ݀ ର۝௬ܻ౭ҙܻ ࣗݽಿҮജ߂ࣁର઱ӝ୭੸ച ର۝ߓఠܻࣻݺҙܻ
  21. ࢎҊ ޷ࢎҊ  ݽ࠽ܻ౭੄׮নೠޙઁٜ <$BS4IBSJOH> Icons made by Freepik from

    www.flaticon.com is licensed by CC 3.0 BY <਍৔ஏݶ> ର۝৘ড ઓߑޙ ର۝੉ਊ ର۝߈ժ ର۝ҳݒ оѺࢸ੿ ਍৔੹ۚࣻ݀ ࢎҊח*NCBMBODFE%BUB ର۝߹ѐੋ߹࢚ട߹ࠁ೷ܐ࢑੿ ࢎҊܻझ௼౸߹۽੿ഛೠ࠺ૉפझ࠙ࢳ ର۝ҙܻ
  22. ݽ࠽ܻ౭੄׮নೠޙઁٜ <$BS4IBSJOH> Icons made by Freepik from www.flaticon.com is licensed

    by CC 3.0 BY <਍৔ஏݶ> ର۝৘ড ઓߑޙ ର۝੉ਊ ର۝߈ժ ର۝ҳݒ оѺࢸ੿ ਍৔੹ۚࣻ݀ ࢲ࠺झ߂࢚ಿӝദ ਍৔੿଼ബҗ࠙ࢳ߂ѐಞ नӏ࢚ಿӝദ ࢎҊܻझ௼౸߹
  23. ݽ࠽ܻ౭੄׮নೠޙઁٜ <3JEF)BJMJOH> <ఋ׮҃೷ৈ੿> ର۝ഐ୹ ର۝ب଱ ݾ੸૑۽୹ߊ ب଱ ର۝੉঱ઁب଱ೡө  &5"

    &TUJNBUFE5JNFPG"SSJWBM ب଱৘੿दр &5"оݏ૑ঋח҃਋ ౠ൤ןח҃਋ Ҋё҃೷ীঈ৔ೱ ߓ׳਺ध੉৘࢚ب଱दрࠁ׮ןѱৡ׮ݶৈ۞ٜ࠙਷  ࠺तೠו՝ ݠन۞׬ਸࢎਊ೧؊੿ഛೠ&5"чਸ҅࢑ Ҋёٜ࠙੉߄۽୓хೡࣻ੓חޙઁܳ೧Ѿ Icons made by Freepik from www.flaticon.com is licensed by CC 3.0 BY
  24. ݽ࠽ܻ౭੄׮নೠޙઁٜ <3JEF)BJMJOH> <ఋ׮҃೷ৈ੿> ର۝ഐ୹ ର۝ب଱ ݾ੸૑۽୹ߊ ب଱ ц੗ӝ࠺оղ۰ਃ ࣻਃૐо ࢜߷दীਘ٘஺Ѿथ੉՘աਃ

    ࣻਃૐо ࠛӘ োോ੹զ ࣻਃૐо ࣻਃоәૐೞחदр؀ ૑৉ী఍۱ਃӘઁ੸ਊ ੢ӝࣻਃ৘ஏਸా೧ର۝ҳݒ੹ۚࣻ݀ Icons made by Freepik from www.flaticon.com is licensed by CC 3.0 BY <਋ߡ੄4VSHF1SJDJOH>
  25. ݽ࠽ܻ౭੄׮নೠޙઁٜ <3JEF)BJMJOH> <ఋ׮҃೷ৈ੿> ର۝ഐ୹ ର۝ب଱ ݾ੸૑۽୹ߊ ب଱ Icons made by

    Freepik from www.flaticon.com is licensed by CC 3.0 BY ஠஠য়࠳ۨੋ੄٩۞׬ഝਊೠࣻਃ৘ஏ IUUQTXXXLBLBPCSBJODPNCMPH %FFQ45%//CBTFEQSFEJDUJPONPEFMGPSTQBUJPUFNQPSBMEBUB .JDSP4PGU ੉޷૑ܳ$//ীక਍റ 'FBUVSF୶୹ೠറ -JOFBS3FHSFTTJPO IUUQTXXXNJDSPTPGUDPNFOVTSFTFBSDIXQDPOUFOUVQMPBET%FFQ454*(41"5*"-QEG
  26. ݽ࠽ܻ౭੄׮নೠޙઁٜ <3JEF)BJMJOH> <दޯۨ੉࣌> ର۝ഐ୹ &5" ب଱ Icons made by Freepik

    from www.flaticon.com is licensed by CC 3.0 BY <ߓର৮ܐ> <ߓରपಁ> ݾ੸૑۽੉ز ೐۽ࣁझӝ߈दޯۨ੉࣌ ё୓оࢤࢿغযࣗݷؼٸө૑੄җ੿ 1SPDFTT  ೯ਤܳदр૑ো੉੓ח೐۽ࣁझ۽ޑࢎ
  27. ݽ࠽ܻ౭੄׮নೠޙઁٜ <3JEF)BJMJOH> <दޯۨ੉࣌> ର۝ഐ୹ &5" ب଱ &YQPOFOUJBM࠙ನ۽ਬ੷ࢤࢿ ನই࣠࠙ನחױਤदрߊࢤപࣻоഛܫ߸ࣻੋഛܫ࠙ನ ৘࠙ীಣӐ੸ਵ۽ѐ੄ഐ୹ݺࢤࢿ ૑ࣻ࠙ನחߊࢤҗߊࢤࢎ੉҃җदрਸഛܫ߸ࣻ۽ೞחഛܫ࠙ನ

    ੌ੿दрزউߊࢤೞחࢎѤ੄
 പࣻоಹই࣠࠙ನܳٮܲ׮ݶ 
 ׮਺ࢎѤ੉ੌযզٸө૑
 ؀ӝदр਷૑ࣻ࠙ನܳٮܴ җѢ୹ߊ૑ ݾ੸૑࠙ನ ৘࢜߷दীъթҳীࢲ఑थೡഛܫ੉ Icons made by Freepik from www.flaticon.com is licensed by CC 3.0 BY <ߓର৮ܐ> <ߓରपಁ> ݾ੸૑۽੉ز
  28. ݽ࠽ܻ౭੄׮নೠޙઁٜ <3JEF)BJMJOH> <दޯۨ੉࣌> ର۝ഐ୹ &5" ب଱ ୹ߊ૑ ݾ੸૑ ਃੌ दр

    ҳ߹Ѣܻ١ਸష؀۽ ࣗਃदрਸ৘ஏೞחݠन۞׬ݽ؛ਸदޯۨ੉࣌ীࢲࢎਊ PSӡ଺חূ૓١ਸदޯۨ੉࣌ীࢲഝਊ Icons made by Freepik from www.flaticon.com is licensed by CC 3.0 BY <ߓର৮ܐ> <ߓରपಁ> ݾ੸૑۽੉ز
  29. ݽ࠽ܻ౭੄׮নೠޙઁٜ <3JEF)BJMJOH> <दޯۨ੉࣌> ର۝ഐ୹ &5" ب଱ рױ൤୓೷ೡࣻ੓חۄ੉࠳۞ܻ4JN1Z IUUQTTJNQZSFBEUIFEPDTJPFOMBUFTU Icons made

    by Freepik from www.flaticon.com is licensed by CC 3.0 BY <ߓର৮ܐ> <ߓରपಁ> ݾ੸૑۽੉ز 6CFS੄दޯۨ੉࣌ IUUQTFOHVCFSDPNTJNVMBUFENBSLFUQMBDF -ZGU੄दޯۨ੉࣌ IUUQTFOHMZGUDPNIUUQTNFEJVNDPNBEBNHSFFOIBMMTJNVMBUJOHBSJEFTIBSJOHNBSLFUQMBDFBBG
  30. ݽ࠽ܻ౭੄׮নೠޙઁٜ <3JEF)BJMJOH> <ఋ׮҃೷ৈ੿> ର۝ഐ୹ ର۝ب଱ ݾ੸૑۽୹ߊ ب଱ 3PVUF1MBOOJOH ୹ߊ૑ীࢲݾ੸૑ө૑যڃ҃۽۽тѪੋо 

    ୭ࣗदр ୭ױदр Icons made by Freepik from www.flaticon.com is licensed by CC 3.0 BY <૑ب ֎࠺ѱ੉࣌> PTNOYMJCSBSZ
  31. ݽ࠽ܻ౭੄׮নೠޙઁٜ <3JEF)BJMJOH> <ఋ׮҃೷ৈ੿> ର۝ഐ୹ ର۝ب଱ ݾ੸૑۽୹ߊ ب଱ 3PVUF1MBOOJOH ୹ߊ૑ীࢲݾ੸૑ө૑যڃ҃۽۽тѪੋо 

    ୭ࣗदр ୭ױदр Icons made by Freepik from www.flaticon.com is licensed by CC 3.0 BY <૑ب ֎࠺ѱ੉࣌> Үా۝৘ஏ 5SBGGJD&TUJNBUJPO  ݾ੸૑҃۽੄Үా۝৘ஏਸా೧ 3PVUF1MBOOJOH੄ࢎѾ੿ীب਑
  32. ݽ࠽ܻ౭੄׮নೠޙઁٜ <3JEF)BJMJOH> <ఋ׮҃೷ৈ੿> ର۝ഐ୹ ର۝ب଱ ݾ੸૑۽୹ߊ ب଱ 3PVUF1MBOOJOH ୹ߊ૑ীࢲݾ੸૑ө૑যڃ҃۽۽тѪੋо 

    ୭ࣗदр ୭ױदр Icons made by Freepik from www.flaticon.com is licensed by CC 3.0 BY <૑ب ֎࠺ѱ੉࣌> ݗݒட .BQ.BUDIJOH  (141PJOUTܳب۽-JOLਤীݒட https://www.researchgate.net/publication/267420061_High_Integrity_Map_Matching_Algorithms_for_Advanced_Transport_Telematics_Applications ஠஠য়੄ݗݒட IUUQTXXXTMJEFTIBSFOFUJGLBLBPHQT
  33. ݽ࠽ܻ౭੄׮নೠޙઁٜ <$BS4IBSJOH> <3JEF)BJMJOH> ૑ب .BQ 3PVUF1MBOOJOH .BQ.BUDIJOH Үా۝৘ஏ ࢲ࠺झಿ૕ҙܻ &5"

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