Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Creating Impactful Home Screen Experiences For Your Mobile App

Soham Mondal
February 26, 2022

Creating Impactful Home Screen Experiences For Your Mobile App

Soham Mondal

February 26, 2022
Tweet

More Decks by Soham Mondal

Other Decks in Design

Transcript

  1. Creating Impactful Home-Screen Experiences For Your Mobile App By Soham

    Mondal from Triveous 
 http://triveo.us/impactfulhomescreen
  2. None
  3. https://triveous.substack.com

  4. Presentation Agenda Agenda Introduction 
 Why is the Home Screen

    Important? 
 Great Home Screens 
 Not so great Home Screens 1 Design Principles 
 Intent First 
 Show What’s Possible 
 Focus on Personalisation 
 Clear, Focused Navigation 
 Consistency 
 Scalability 
 Focus on the user 2 Other Considerations 
 Activation 
 Alerts 
 Brand 
 Form Factor/Platform 
 Assistance 4 Case Study 
 Agri-tech app product transformation 4
  5. I’m Soham Mondal Founding Partner, Triveous 
 Lead Anchor Mentor

    @ Google For Startups Soham is the Founding Partner at Triveous and brings over 13 years of experience in building and servicing products across like finance, entertainment, education among others. https://www.linkedin.com/in/sohammondal/ 
 https://twitter.com/s0h4m About
  6. Triveous Technologies 
 https://triveous.com/ 2013 2016 2017 Khoslalabs Worked with

    Khoslalabs on a state-of-the-art micro ATM (any Kirana shop owner can act as an ATM teller using their mobile phone) and POS solutions for the underbanked sections of India. EnParadigm and Google Worked with Enparadigm on multiple offline first apps in the insurance and education space. Worked with Google on multiple initiatives in the User Experience and Android Application space. About
  7. 2018 2021 FREND, Novopay and IDEO FREND is a non

    profit backed by Google and Tata Trusts. Worked on designing and developing an offline first application to generate livelihood for over 80,000 women in 300,000 villages across India. Worked with IDEO on a design framework for new internet users. Google AI, BharatAgri and Cutshort Worked with Novopay on multiple financial applications impacting millions of users across India. Worked with BharatAgri to redesign their consumer facing apps.
  8. Introduction Why is the home screen so important?

  9. Why is the home screen important? - Key part of

    the Acquisition -> Activation funnel - Gateway to your product - Face of your brand - Framework for your Cross-Platform/ Form-Factor presence - Designing for the future - Designing for all personas DETAILS Introduction
  10. Examples of great home screens? Examples

  11. None
  12. Not so great home screens? Examples

  13. None
  14. None
  15. None
  16. None
  17. None
  18. None
  19. None
  20. None
  21. None
  22. None
  23. Creating Impactful Home Screen Experiences For Your Mobile App 01

    Intent Consume 
 Discover 
 Search 
 Transact 02 Design Principles Intent First 
 Show What’s Possible 
 Focus on Personalisation 
 Clear, Focused Navigation 
 Consistency 
 Scalability 
 User Focus 03 Other Considerations Case Study: Agritech App 
 Activation 
 Alerts/Nudges 
 Brand Presence 
 Dynamic When Needed Introduction
  24. Design Principles What are the design principles you can use

    to make a great home screen?
  25. Intent First How does your app intend to approach the

    problem/solution? 01
  26. Apps are different and so are their home-screens!

  27. Consume

  28. Discover

  29. None
  30. None
  31. None
  32. None
  33. None
  34. Search

  35. None
  36. None
  37. None
  38. None
  39. None
  40. None
  41. None
  42. None
  43. Search

  44. Transact

  45. What is the Intent of your app? Consume 
 Kindle,

    Spotify, Google Photos Search 
 Google Maps Transact 
 PhonePe, Whatsapp, Swiggy, Email Discover 
 Netflix, Myntra, Youtube, App/Play Store
  46. Show What’s Possible Show what is possible in your app

    02
  47. None
  48. None
  49. None
  50. None
  51. None
  52. None
  53. None
  54. Focus on Personalisation Make the home screen personalised to your

    users 03
  55. None
  56. None
  57. None
  58. None
  59. Clear, Focused Navigation Important to provide clear navigation options to

    important areas of the app 04
  60. None
  61. None
  62. None
  63. None
  64. None
  65. None
  66. None
  67. None
  68. None
  69. None
  70. None
  71. None
  72. None
  73. None
  74. None
  75. None
  76. Consistency, Grid Consistent layout, grid, structure to all key components

    of the product 05 Scalable The Home Screen should have the capability to handle additional functionality 06
  77. None
  78. None
  79. None
  80. None
  81. None
  82. None
  83. None
  84. None
  85. None
  86. None
  87. None
  88. None
  89. None
  90. None
  91. None
  92. None
  93. None
  94. None
  95. Focus on the user It is important to understand your

    users to be able to define the home screen functionality 07
  96. https://www.triveous.com/product-transformation

  97. https://www.triveous.com/product-transformation

  98. Case Study: Agritech Designing the home screen for an agritech

    app
  99. None
  100. None
  101. None
  102. None
  103. None
  104. None
  105. None
  106. None
  107. None
  108. None
  109. Other Considerations Other things you should keep in mind when

    designing the home screen
  110. Activation How can you activate your users on the home

    screen?
  111. https://triveous.com/product-transformation

  112. Alerts/Nudges How do you alert the user to key pieces

    of information?
  113. None
  114. None
  115. None
  116. None
  117. None
  118. None
  119. None
  120. None
  121. None
  122. None
  123. Brand Presence How do you showcase your brand on the

    home screen?
  124. None
  125. None
  126. None
  127. None
  128. None
  129. None
  130. None
  131. Dynamic When Needed How do you make the home screen

    dynamic?
  132. None
  133. None
  134. None
  135. None
  136. None
  137. Creating Impactful Home Screen Experiences For Your Mobile App 01

    Intent Consume 
 Discover 
 Search 
 Transact 02 Design Principles Intent First 
 Show What’s Possible 
 Focus on Personalisation 
 Clear, Focused Navigation 
 Consistency 
 Scalability 
 User Focus 03 Other Considerations Case Study: Agritech App 
 Activation 
 Alerts/Nudges 
 Brand Presence 
 Dynamic When Needed Summary
  138. https://triveous.substack.com Creating Effective Localisation Strategies for your Mobile App Coming

    up - End of March
  139. More From Triveous Product Research - Get to know your

    users, market and the ecosystem 
 - Understand user needs, jobs-to-be- done, market opportunities 01. Product Audit - Find out how your existing product is performing 
 - Get Users to evaluate your product 
 - Benchmark against competitors 02. Product Design - Design Entire Products and Features 
 - Improve Metrics 03. Email soham@triveous.com 
 https://triveous.com/ Social https://www.linkedin.com/in/sohammondal/ 
 https://twitter.com/s0h4m Deck and Case Study http://triveo.us/impactfulhomescreen 
 https://triveous.substack.com 
 https://www.triveous.com/product-transformation 
 Links Triveous The End