Creating Impactful Home Screen Experiences For Your Mobile App

Transcript

1. Creating Impactful Home-Screen Experiences For Your Mobile App By Soham Mondal from Triveous 
 http://triveo.us/impactfulhomescreen
3. https://triveous.substack.com
4. Presentation Agenda Agenda Introduction 
 Why is the Home Screen Important? 
 Great Home Screens 
 Not so great Home Screens 1 Design Principles 
 Intent First 
 Show What’s Possible 
 Focus on Personalisation 
 Clear, Focused Navigation 
 Consistency 
 Scalability 
 Focus on the user 2 Other Considerations 
 Activation 
 Alerts 
 Brand 
 Form Factor/Platform 
 Assistance 4 Case Study 
 Agri-tech app product transformation 4
5. I’m Soham Mondal Founding Partner, Triveous 
 Lead Anchor Mentor @ Google For Startups Soham is the Founding Partner at Triveous and brings over 13 years of experience in building and servicing products across like finance, entertainment, education among others. https://www.linkedin.com/in/sohammondal/ 
 https://twitter.com/s0h4m About
6. Triveous Technologies 
 https://triveous.com/ 2013 2016 2017 Khoslalabs Worked with Khoslalabs on a state-of-the-art micro ATM (any Kirana shop owner can act as an ATM teller using their mobile phone) and POS solutions for the underbanked sections of India. EnParadigm and Google Worked with Enparadigm on multiple offline first apps in the insurance and education space. Worked with Google on multiple initiatives in the User Experience and Android Application space. About
7. 2018 2021 FREND, Novopay and IDEO FREND is a non profit backed by Google and Tata Trusts. Worked on designing and developing an offline first application to generate livelihood for over 80,000 women in 300,000 villages across India. Worked with IDEO on a design framework for new internet users. Google AI, BharatAgri and Cutshort Worked with Novopay on multiple financial applications impacting millions of users across India. Worked with BharatAgri to redesign their consumer facing apps.
8. Introduction Why is the home screen so important?
9. Why is the home screen important? - Key part of the Acquisition -> Activation funnel - Gateway to your product - Face of your brand - Framework for your Cross-Platform/ Form-Factor presence - Designing for the future - Designing for all personas DETAILS Introduction
10. Examples of great home screens? Examples
12. Not so great home screens? Examples
23. Creating Impactful Home Screen Experiences For Your Mobile App 01 Intent Consume 
 Discover 
 Search 
 Transact 02 Design Principles Intent First 
 Show What’s Possible 
 Focus on Personalisation 
 Clear, Focused Navigation 
 Consistency 
 Scalability 
 User Focus 03 Other Considerations Case Study: Agritech App 
 Activation 
 Alerts/Nudges 
 Brand Presence 
 Dynamic When Needed Introduction
24. Design Principles What are the design principles you can use to make a great home screen?
25. Intent First How does your app intend to approach the problem/solution? 01
26. Apps are different and so are their home-screens!
27. Consume
28. Discover
34. Search
43. Search
44. Transact
45. What is the Intent of your app? Consume 
 Kindle, Spotify, Google Photos Search 
 Google Maps Transact 
 PhonePe, Whatsapp, Swiggy, Email Discover 
 Netflix, Myntra, Youtube, App/Play Store
46. Show What’s Possible Show what is possible in your app 02
54. Focus on Personalisation Make the home screen personalised to your users 03
59. Clear, Focused Navigation Important to provide clear navigation options to important areas of the app 04
76. Consistency, Grid Consistent layout, grid, structure to all key components of the product 05 Scalable The Home Screen should have the capability to handle additional functionality 06
95. Focus on the user It is important to understand your users to be able to define the home screen functionality 07
96. https://www.triveous.com/product-transformation
97. https://www.triveous.com/product-transformation
98. Case Study: Agritech Designing the home screen for an agritech app
109. Other Considerations Other things you should keep in mind when designing the home screen
110. Activation How can you activate your users on the home screen?
111. https://triveous.com/product-transformation
112. Alerts/Nudges How do you alert the user to key pieces of information?
123. Brand Presence How do you showcase your brand on the home screen?
131. Dynamic When Needed How do you make the home screen dynamic?
137. Creating Impactful Home Screen Experiences For Your Mobile App 01 Intent Consume 
 Discover 
 Search 
 Transact 02 Design Principles Intent First 
 Show What’s Possible 
 Focus on Personalisation 
 Clear, Focused Navigation 
 Consistency 
 Scalability 
 User Focus 03 Other Considerations Case Study: Agritech App 
 Activation 
 Alerts/Nudges 
 Brand Presence 
 Dynamic When Needed Summary
138. https://triveous.substack.com Creating Effective Localisation Strategies for your Mobile App Coming up - End of March
139. More From Triveous Product Research - Get to know your users, market and the ecosystem 
 - Understand user needs, jobs-to-be- done, market opportunities 01. Product Audit - Find out how your existing product is performing 
 - Get Users to evaluate your product 
 - Benchmark against competitors 02. Product Design - Design Entire Products and Features 
 - Improve Metrics 03. Email soham@triveous.com 
 https://triveous.com/ Social https://www.linkedin.com/in/sohammondal/ 
 https://twitter.com/s0h4m Deck and Case Study http://triveo.us/impactfulhomescreen 
 https://triveous.substack.com 
 https://www.triveous.com/product-transformation 
 Links Triveous The End