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LocalSocial : Beyond the Check-In

LocalSocial : Beyond the Check-In

Slides from LocalSocial's presentation at the European WiMA NFC Conference April 2012. Covers a review of the "hot startups" in retail and mobile, and explains how LocalSocial provides a smart mobile marketing service for retailers, merchants and venue owners.

Sean O Sullivan

April 16, 2012
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Transcript

  1. Beyond the check-in Some startups/trends in mobile shopping, and how

    LocalSocial fits in the retail engagement landscape
  2. Out of Store In-Store More reasons to come in... Better

    engagement when you’re here... Amazon, Showrooming, gamification... Trends
  3. Check-in Nearby In-store Tapping Scanning Sharing In-line Location Location, Proximity

    Location, Proximity NFC, Proximity QR, Barcode Social I’m here! Gamification Badges Signals Active/ Passive Notification In-store / nearby Ad-based, app based, hybrid Search, social, loyalty, offer-centric Variables
  4. Offers, Points and more, that only unlock in-store WiFi Bluetooth

    NFC Tag QR Codes Bluetooth Smart Others Proximity Technology
  5. Offers, Points and more, that only unlock in-store WiFi Bluetooth

    NFC Tag QR Codes Bluetooth Smart Others Proximity User is Nearby User Taps User Scans Signals Technology etc. User in-store User shares
  6. Offers, Points and more, that only unlock in-store WiFi Bluetooth

    NFC Tag QR Codes Bluetooth Smart Others Proximity User is Nearby User Taps User Scans Unlock Collect Share Reward RAOK* Signals Triggers Technology etc. RAOK = Random Act of Kindness User in-store User shares
  7. Offers, Points and more, that only unlock in-store WiFi Bluetooth

    NFC Tag QR Codes Bluetooth Smart Others Proximity User is Nearby User Taps User Scans Unlock Collect Share Reward RAOK* Signals Triggers Technology Analytics Insight Top Customers etc. Best offers Most shares Busy hours Footfall RAOK = Random Act of Kindness User in-store User shares