LocalSocial : Beyond the Check-In

Slides from LocalSocial's presentation at the European WiMA NFC Conference April 2012. Covers a review of the "hot startups" in retail and mobile, and explains how LocalSocial provides a smart mobile marketing service for retailers, merchants and venue owners.

Transcript

1. Me: @sos100 on twitter, LinkedIn Company: “Powering Proximity” Web: www.mylocalsocial.com
2. Beyond the check-in Some startups/trends in mobile shopping, and how LocalSocial fits in the retail engagement landscape
3. The original check-in
4. FourSquare  Business  trac0on 15M Users, 500K merchants
5. Out of Store In-Store More reasons to come in... Better engagement when you’re here... Amazon, Showrooming, gamification... Trends
6. Check-in Nearby In-store Tapping Scanning Sharing In-line Location Location, Proximity Location, Proximity NFC, Proximity QR, Barcode Social I’m here! Gamification Badges Signals Active/ Passive Notification In-store / nearby Ad-based, app based, hybrid Search, social, loyalty, offer-centric Variables
7. ShopKick, 1Bn offers, 4M users
8. Tagtile - touch based loyalty Facebook,   April  2012
9. Partners O2 in UK, Ireland
10. SCVNGR - > LevelUp - mobile payment
11. Belly - iPad based Loyalty
12. Google,   July  2011 Punchd - QR code based loyalty
13. Stampt - QR code based loyalty
14. Perka - smartphone based loyalty
15. Indoor mapping - now offers / ads
16. 16 Photo your receipts - get points!
17. 17 Mobile engagement platform
18. 18 Points for check-in, follows, purchases
19. 19 AR + Mobile +Rewards + Social
20. 20 Fin grained indoor location
21. 21 Audio based media delivery
22. 22 Aggregated check-in analysis
23. 23 Uses WiFi to detect visits, dwell, more...
24. SMART  MOBILE  MARKETING  FOR   RETAILERS
25. Marketing Venues Mobile Smart Retailers Merchants
26. Offers, Points and more, that only unlock in-store
27. Offers, Points and more, that only unlock in-store Proximity
28. Offers, Points and more, that only unlock in-store WiFi Bluetooth NFC Tag QR Codes Bluetooth Smart Others Proximity Technology
29. Offers, Points and more, that only unlock in-store WiFi Bluetooth NFC Tag QR Codes Bluetooth Smart Others Proximity User is Nearby User Taps User Scans Signals Technology etc. User in-store User shares
30. Offers, Points and more, that only unlock in-store WiFi Bluetooth NFC Tag QR Codes Bluetooth Smart Others Proximity User is Nearby User Taps User Scans Unlock Collect Share Reward RAOK* Signals Triggers Technology etc. RAOK = Random Act of Kindness User in-store User shares
31. Offers, Points and more, that only unlock in-store WiFi Bluetooth NFC Tag QR Codes Bluetooth Smart Others Proximity User is Nearby User Taps User Scans Unlock Collect Share Reward RAOK* Signals Triggers Technology Analytics Insight Top Customers etc. Best offers Most shares Busy hours Footfall RAOK = Random Act of Kindness User in-store User shares
33. Merchant registers online
35. Merchant promotes in-store
36. Pop-ups, stickers, posters
38. Free LocalSocial App
39. Free LocalSocial App Collect Points, earn Rewards
41. Unlock offers in-store! Merchant analytics on web
42. Me: @sos100 on twitter, LinkedIn Company: “Powering Proximity” Web: www.mylocalsocial.com