Lean Product Development First Meeting

Transcript

1. L E A N P R O D U C T D E V E L O P M E N T F R O M A N I D E A T O A R E A L W O R L D P R O D U C T
2. F I R S T O N L I N E M E E T I N G H Y P O T H E S E S - W E D O N ’ T K N O W N O T H I N G
3. A G E N D A F O R T O N I G H T • Teams, Ideas and People • Value, Growth & Customers • Business model canvas
4. T I M I N G F O R T O N I G H T • 15min: Introduction • 15min: Theoretical input • 30min: Work in Breakout rooms • 15min: Theoretical input • Rest: Work in Breakout rooms
5. T E A M , I D E A S & P E O P L E P R E S E N T Y O U R S E L F A N D Y O U R S K I L L S
6. T E A M , I D E A S & P E O P L E • Every team: Your idea in 3 sentences • Every Member: Your skills and knowledge for your team
7. H Y P O T H E S E S G R O W T H A N D VA L U E A S T H E C O R E O F Y O U R B U S I N E S S
8. W H AT I S A H Y P O T H E S I S ? „A hypothesis is a proposed explanation for a phenomenon“ „For a hypothesis to be a scientific hypothesis, the scientific method requires that one can test it“
9. W H Y D O W E N E E D H Y P O T H E S E S ? We can’t know anything from the start We need to learn about our ideas To learn we need to test out assumptions So we can validate our ideas
10. T H E M O S T I M P O R TA N T Q U E S T I O N S F O R A S TA R T U P What are we going to sell Who are we going to sell it to How can we reach those people Eric Ries formulated two hypotheses for each startup: Value hypothesis Growth hypothesis
11. VA L U E H Y P O T H E S I S Tests whether a product or service really delivers value to customers What drives the customer to want to buy or use your product or service? What is the value that people will get from the thing you build?
12. VA L U E H Y P O T H E S I S Think of a base line metric for your hypothesis How can the success be measured The goal is always to learn
13. G R O W T H H Y P O T H E S I S Tests how new customers will discover a product or service Be aware of value destroying growth ( e.g. paid advertising)
14. VA L U E P R O P O S I T I O N C A N VA S S T R U C T U R E Y O U R T H O U G H T S O N VA L U E A N D C U S T O M E R
15. VA L U E P R O P O S I T I O N C A N VA S Created by Alex Osterwalder Helps sketching out Value Proposition and Customer Segment Goal is to create a product market fit Create a value that people want
16. C U S T O M E R J O B S What functional jobs is your customer trying get done What social jobs is your customer trying to get done? What emotional jobs is your customer trying get done? What basic needs is your customer trying to satisfy?
17. C U S T O M E R PA I N S What does your customer find too costly? How are current solutions underperforming for him? What risks does your customer fear? What common mistakes does your customer make?
18. C U S T O M E R G A I N S 
 Which savings would make your customer happy? What would make your customer’s job or life easier? What are customers looking for?
19. P R O D U C T S & S E R V I C E S Which products and services you offer that:
 help your customer get either a functional, social, or emotional job done
 help him/her satisfy basic needs? Products can be: 
 tangible, digital/virtual, intangible or financial
20. PA I N R E L I E V E R S Eliminate or reduce:
 negative emotions
 undesired costs
 situations Risks your customer experiences
21. G A I N C R E AT O R S How do they create benefits your customer 
 expects
 desires 
 or would be surprised by
 including functional utility, social gains, positive emotions, and cost savings?
22. B R E A K O U T T I M E I D E A , VA L U E , G R O W T H A N D C U S T O M E R
23. B R E A K O U T T I M E Fill out a Value Proposition Canvas for your idea Based on the VPC formulate an elevator pitch 
 (max . 3 sentences) Whats the problem? Who has the problem? What do you do about it?
24. B U S I N E S S M O D E L C A N VA S Y O U R C O M P L E T E B U S I N E S S - O N E O N E PA G E
25. B U S I N E S S M O D E L C A N VA S
26. B U S I N E S S M O D E L C A N VA S 1 2 4 3 5 7 8 6 9
27. VA L U E P R O P O S I T I O N
28. VA L U E P R O P O S I T I O N It’s not about your idea It’s about solving a problem What value are you creating for your customer Use your value proposition canvas
29. C U S T O M E R S E G M E N T S
30. C U S T O M E R S E G M E N T S Who are you creating value for? What are the needs, wishes, desires? Product market fit Customers don’t exist to buy You exist for them
31. C H A N N E L S
32. C H A N N E L S How does the product get from your company to the customer
33. C U S T O M E R S R E L AT I O N S H I P S
34. C U S T O M E R S R E L AT I O N S H I P S How do you get, keep and grow customers G E T K E E P G R O W V I R A L L O O P
35. R E V E N U E M O D E L
36. R E V E N U E M O D E L How do you make from each customer 
 segment? This is not pricing pricing is a tactic Freemium, affiliate, multi sited market, …
37. K E Y R E S O U R C E S
38. K E Y R E S O U R C E S What are the most important assets 
 required to make the business model work Finance - of course you need money, but its more Intellectual Resources Physical Resources Human Resources
39. K E Y PA R T N E R S H I P S
40. K E Y PA R T N E R S H I P S Who are the key partners and suppliers 
 needed to make the business work? What key resources are you acquiring from them? What key activities do they perform Strategic alliances, content suppliers, …
41. K E Y A C T I V I T I E S
42. K E Y A C T I V I T I E S What are the most important things your 
 company must do Programming Production Problem solving
43. C O S T S T R U C T U R E
44. C O S T S T R U C T U R E What are the costs to operate this 
 business? Fixed costs and variable costs What are the most important costs What are the most expensive resources What key activities are most expensive
45. B R E A K O U T T I M E R E S E A R C H A N D U S A G E O F T H E B U S I N E S S M O D E L C A N VA S
46. B R E A K O U T T I M E Work on your Business Model Canvas Formulate hypotheses for each possible segment Try to come up with a way to test each hypothesis http://www.businessmodelgeneration.com
47. N E X T M E E T I N G W H A T Y O U S H O U L D D O U N T I L T H E N
48. N E X T M E E T I N G Work on your Business Model Canvas Next time present to us: The status of your BMC What we will do next time: Turn guesses into facts
49. N E X T M E E T I N G G U E S S G U E S S G U E S S G U E S S G U E S S G U E S S G U E S S G U E S S G U E S S
50. Q U E S T I O N S A N Y C O M M E N T S , F E E D B A C K O R T H I N G S I M I S S E D