Lean Product Development Onsite

Transcript

1. L E A N P R O D U C T D E V E L O P M E N T F R O M A N I D E A T O A R E A L W O R L D P R O D U C T
2. – W I N S T O N C H U R C H I L L – „Success consists of going from failure to failure without loss of enthusiasm“
3. A G E N D A F O R T O D AY • Introduction • Basics • Ideas • Teams • Value & Growth
4. I N T R O D U C T I O N W H A T A R E W E G O I N G T O D O D U R I N G T H I S T E R M
5. I N T R O D U C T I O N What are we going to do during this term • Big idea • Structure • Rating
6. B I G I D E A W H Y A R E W E D O I N G T H I S ?
7. B I G I D E A Innovation is happening everywhere • Innovation is more important than ever to survive in todays business • Startup methods and technics can help everybody to increase innovation
8. S T R U C T U R E A S H O R T O V E R V I E W O V E R T H E T E R M
9. S T R U C T U R E Onsite • Todays agenda :) • You: Idea -> Team -> Value
10. S T R U C T U R E Online sessions • We start with a little update from your projects • Theoretical input from me • Work in Breakout rooms • Input for work until the next meeting
11. S T R U C T U R E 1. online session • Customer Development • Business model canvas • You: First customer validation
12. S T R U C T U R E 2. online session • Lean startup method • MVP • You: Build something real
13. S T R U C T U R E 3. online session • Practical tools and methods • Develop, measure and improve • You: Update MVP and BMC
14. S T R U C T U R E Final onsite meeting • Present your initial idea • Your changes over time • The final state of your project • What you have learned
15. R AT I N G W H A T A R E T H E S U C C E S S C R I T E R I A F O R Y O U R P R O J E C T S
16. R AT I N G 50% of your rating is your product • How well did you adopt the concepts of the course • Did you really validate your ideas and hypotheses • How well did you use the strength of your team
17. R AT I N G 50% of your rating is a written examination • 45min • Not sure about the format yet (open/closed/mixture)
18. B A S I C S L E A N , D E V E L O P M E N T, P R O D U C T S , S TA R T U P S , …
19. L E A N D E V E L O P M E N T W H A T T H E W E B B U S I N E S S C A N L E A R N F R O M A U T O M O T I V E
20. L E A N M A N U FA C T O R I N G Toyota (Taiichi Ohno & Shigeo Shingo) 1960 • American companies use latest mass production techniques • Shrinking of batch sizes • Just in time production • Inventory control
21. L E A N M A N U FA C T O R I N G Toyota (Taiichi Ohno & Shigeo Shingo) 1960 • American companies use latest mass production techniques • Shrinking of batch sizes • Just in time production • Inventory control => Reduce waste and increase reaction time
22. L E A N S TA R T U P Eric Ries (2011) • Adaptes lean principles to web project development => Reduce waste and increase reaction time
23. L E A N I S E V E RY W H E R E L E A N M A N U FA C T O R I N G LEA N U SER EX PERIEN C E L E A N T H I N K I N G L E A N S TA R T U P L E A N D E S I G N
24. S TA R T U P S W H Y S TA R T U P S A R E N O T S M A L L V E R S I O N S O F L A R G E C O M PA N I E S
25. – E R I C R I E S – „A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty“
26. W H AT I S A S TA R T U P Important is, what this definition omits • Company size • Industry • Economy sector
27. – S T E V E B L A N K – „A startup is an organization formed to search for a repeatable and scalable business model“
28. S TA R T U P V S . S M A L L C O M PA N Y S TA RT U P S M A L L C O M PA N Y Serve known customer with known product Feed the family
29. S TA R T U P V S . S M A L L C O M PA N Y S TA RT U P S M A L L C O M PA N Y Success criteria • Business Model found • Profitable business • Existing Team • < $1 million in revenue 9 9 . 7 %
30. S TA R T U P V S . S M A L L C O M PA N Y This can be a (kind of) startup Example: Hausperle
31. S TA R T U P V S . L A R G E C O M PA N Y S TA RT U P L A R G E C O M PA N Y Success criteria • Business Model found • Total available market > $500 M • Can grow to > $100 M
32. S TA R T U P V S . L A R G E C O M PA N Y S TA RT U P L A R G E C O M PA N Y Serve unknown customers with unknown features
33. S TA R T U P V S . L A R G E C O M PA N Y S TA RT U P L A R G E C O M PA N Y A startup is the organisation used to search for a scalable business model • customer needs/product features • Business Model • Repeatable sales model
34. S E A R C H V S . E X E C U T I O N S E A R C H E X E C U T I O N S T R AT E G Y B U S I N E S S M O D E L 
 H Y P O T H E S E S O P E R A T I N G P L A N & 
 F I N A N C I A L F O R E C A S T P R O C E S S C U S T O M E R D E V E L O P M E N T 
 A G I L E D E V E L O P M E N T P R O D U C T M A N A G E M E N T 
 A G I L E O R WA T E R FA L L O R G A N I S AT I O N C U S T O M E R D E V E L O P M E N T 
 T E A M , F O U N D E R D R I V E N F U N C T I O N A L O R G A N I S A T I O N 
 B Y D E PA R T M E N T
35. I D E A S S O M E I N S P I R A T I O N S A N D Y O U R O W N C R E A T I V I T Y
36. B R A I N S T O R M I N G P L E A S E T H I N K A B O U T A N I D E A Y O U T H I N K W E S H O U L D B U I L D
37. I T ’ S Y O U R T U R N B R I N G I N Y O U R O W N S TA R T U P I D E A S A N D P I T C H T H E M
38. 5 R E A L L I F E I D E A S B O R R O W E D F R O M C U S T O M E R S A N D S TA R T U P W E E K E N D
39. G A P R O O M People leaving the room/place for a specific time Potential hirers can make a bid Each potential hirer has a profile and gets matched to the room
40. H A N D W E R K R Craftsmen companies have ugly, old websites Its hard for people to find a good craftsman Bring both together: https://about.me/ for craftsmen Search engine for the pages
41. M I C K I L L The same on every conference: Q&A Sessions People with mics running around -> Lets use their mobile phones
42. B E A R D F O R C E O N E A daily reminder, NOT to shave your beard People want to grow beards But there are bad days - get over them Sell awesome beard products
43. S K I L L N D E A L ! Many people are good at something special Even more people want to learn new stuff Some people have an office space or a room that is unused at certain times => Bring together teachers, learners and renters
44. V O T I N G E V E RY B O D Y H A S 3 V O T E S
45. T E A M S B U I L D S TA R T U P T E A M S A R O U N D I D E A S A N D S K I L L S
46. G E T U P 3 0 S E C A B O U T Y O U A N D Y O U R S K I L L S F O R A S TA R T U P
47. W O R K I N T E A M S ! We build teams of 3-4 people You should bring different skills into your project team Please build project teams around the 4 most popular ideas
48. VA L U E H Y P O T H E S I S Tests whether a product or service really delivers value to customers What drives the customer to want to buy or use your product or service? What is the value that people will get from the thing you build?
49. VA L U E H Y P O T H E S I S Think of a base line metric for your hypothesis How can the success be measured The goal is to learn
50. G R O W T H H Y P O T H E S I S Tests how new customers will discover a product or service Be aware of value destroying growth ( e.g. paid advertising)
51. N E X T M E E T I N G I want you to work on your value hypothesis Startups use a tool named „value proposition canvas“ Research the tool and use it to present us next time: Your idea Your team Your value proposition
52. Q U E S T I O N S A N Y C O M M E N T S , F E E D B A C K O R T H I N G S I M I S S E D