Marketing to developers at scale

Speaker: Guillaume Princen, Head of France and Southern Europe
Paris Saas Meetup, March 16, 2015

Transcript

1. Marketing to developers at scale Guillaume Princen, France Lead Paris SaaS Meetup March 16, 2015
2. From a dorm room in 2009 to processing billions of euros a year today Advertising spend? 0€
3. What are developers looking for? Solve a concrete technical problem Get the product right A strong ecosystem Engage your community Identify with the company Shared values
4. Get the product right •  Instant onboarding •  Elegant and flexible API •  Powerful built-in features
5. Get the product right
6. Be vocal in online and offline communities
7. Be vocal in online and offline communities Source: http://www.quora.com/Why-does-Stripe-use-HTTP-Basic-Auth-with-a-token- instead-of-a-header
8. Use your customers preferred means of communication
9. Build a strong ecosystem around your product
10. Organize events people love (i.e. challenging and fun)
11. Organize events people love (i.e. challenging and fun) First CTF in 2012: 12 000 players
12. Share and promote your users values •  Make the Internet a better place •  Transparency •  Freedom of speech •  Open source
13. Make the Internet a better place Source: MIT Technology Review (January 26, 2015)
14. Make the Internet a better place
15. Make the Internet a better place
16. Transparency Source: Wired (12.19.14)
17. Transparency
18. Online Freedom
19. Open source
20. Open source
21. Open source
22. Thanks!