• Do not oversimplify but simply communicate complexity • Show their personality and style • Credit their peers • Take a stand and enjoy debate • Make their work freely available
• Use links to other content from yourself and others • Invite comments from others • Write regularly • Connect your different media • Be active other blogs • Be persistent 17
You do this in your off time? Shouldn't you be writing papers then? I'm concerned about your motivation. 3) You must not be a very good scientist (usually that's on the internet, but once in a while it's said to my face). ... ... 100) That's nice. ... ... 1,001) OMG I READ YOUR BLOG - Scicurious
at conferences • Chatting up seminar speaker at lunch Bad self-promotion • Seeking out the press • Giving TED Talks • Posing for magazines • Social media