10 tips for Second Screen Applications for Television

For over 2 years we have made and measured second screen applications for the belgian television broadcasters. We have made apps that had only 1000 participants and apps that peaked with over 100.000. What are the lessons that we learned from all our cases. What works and what doesn't. We'll give ten tips for making successful second screen applications and support our claims with data that we analysed.

Transcript

1. PART 1 - SMALL TOWN HEROES HENDRIK DACQUIN GentM - 17 April 2012
2. about me
3. @VRTMEDIALAB
4. ✝ 2007 - 2011
5. ☥ 2012 -
6. @townheroes
7. @studiomuscle
8. @deportables
9. @rifleking123
10. @guustdacquin
11. @enough_allready
12. SMALL TOWN HEROES
13. primetime second screen APPS
14. disconnected apps problem #1
15. disconnected TV-studio problem #2
16. trailer 1 call to action call to action SECOND SCREEN TRAFFIC problem #3
18. small town heroes
19. we connect the tv -STUDIO TO THE REALTIME WEB
20. second screen TV show TV studio
22. HTML5 in the studio
24. scalable realtime studio broadcaster developer / designer user PLATFORM AS A SERVICE
26. PART 2 - Second screen cases HENDRIK DACQUIN
27. WHAT I HATE
28. context change
29. 10 tips
30. PART 1: Letting go
31. bye bye set-top-box
32. bye bye smarttv (for interactivity)
33. PART 2: more than...
34. more than twitter
35. more than check-ins
36. more than polls
39. part 3: what works
40. 1. KEEP it simple!
41. SIMPLE
42. 42 too complex
43. 2. make it fun
46. 3. add value
48. 15 kilobytes of fame
49. 35.000 messages
50. 600 messages/episode
52. too unrelevant
53. 4. close the feedback loop
57. 5. make it beautiful
58. 6. stability is important
59. traffic needs focus trailer 1 call to action call to action
60. SCALING
62. 7. craft for everyone
63. open standards ftw!
64. 32% IE7-IE8 USERS
65. 8% ipad USERS
66. tools to the rescue
67. 8. make it realtime
68. 9. make money
69. DE KOERS
74. hyper-local
75. coupons
76. 10. measure
77. Enriching Data analysis tools Replay app Input Front-end OFF-LINE Logging Storing Live processing Real-time MEDIACRM
78. 78 bonus tip
79. 11. be creative
82. PART 3 - DISCUSSION ALL OF US