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10 tips for Second Screen Applications for Television

10 tips for Second Screen Applications for Television

For over 2 years we have made and measured second screen applications for the belgian television broadcasters. We have made apps that had only 1000 participants and apps that peaked with over 100.000. What are the lessons that we learned from all our cases. What works and what doesn't. We'll give ten tips for making successful second screen applications and support our claims with data that we analysed.

Hendrik Dacquin

April 18, 2012
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  1. PART 1 - SMALL TOWN HEROES HENDRIK DACQUIN GentM -

    17 April 2012
  2. about me

  3. @VRTMEDIALAB

  4. ✝ 2007 - 2011

  5. ☥ 2012 -

  6. @townheroes

  7. @studiomuscle

  8. @deportables

  9. @rifleking123

  10. @guustdacquin

  11. @enough_allready

  12. SMALL TOWN HEROES

  13. primetime second screen APPS

  14. disconnected apps problem #1

  15. disconnected TV-studio problem #2

  16. trailer 1 call to action call to action SECOND SCREEN

    TRAFFIC problem #3
  17. None
  18. small town heroes

  19. we connect the tv -STUDIO TO THE REALTIME WEB

  20. second screen TV show TV studio

  21. None
  22. HTML5 in the studio

  23. None
  24. scalable realtime studio broadcaster developer / designer user PLATFORM AS

    A SERVICE
  25. None
  26. PART 2 - Second screen cases HENDRIK DACQUIN

  27. WHAT I HATE

  28. context change

  29. 10 tips

  30. PART 1: Letting go

  31. bye bye set-top-box

  32. bye bye smarttv (for interactivity)

  33. PART 2: more than...

  34. more than twitter

  35. more than check-ins

  36. more than polls

  37. None
  38. None
  39. part 3: what works

  40. 1. KEEP it simple!

  41. SIMPLE

  42. 42 too complex

  43. 2. make it fun

  44. None
  45. None
  46. 3. add value

  47. None
  48. 15 kilobytes of fame

  49. 35.000 messages

  50. 600 messages/episode

  51. None
  52. too unrelevant

  53. 4. close the feedback loop

  54. None
  55. None
  56. None
  57. 5. make it beautiful

  58. 6. stability is important

  59. traffic needs focus trailer 1 call to action call to

    action
  60. SCALING

  61. None
  62. 7. craft for everyone

  63. open standards ftw!

  64. 32% IE7-IE8 USERS

  65. 8% ipad USERS

  66. tools to the rescue

  67. 8. make it realtime

  68. 9. make money

  69. DE KOERS

  70. None
  71. None
  72. None
  73. None
  74. hyper-local

  75. coupons

  76. 10. measure

  77. Enriching Data analysis tools Replay app Input Front-end OFF-LINE Logging

    Storing Live processing Real-time MEDIACRM
  78. 78 bonus tip

  79. 11. be creative

  80. None
  81. None
  82. PART 3 - DISCUSSION ALL OF US

  83. None