Second screens bring rich TV interactivity finally into the mainstream. However, there are many pitfalls when implementing great second screen experiences. Foremost the mental and technological gap between program makers and (web) developers needs to be bridged.
Who should you design for? How can we hook into the traditional TV production chain? What works and truly augments the story told on the first screen. What’s a fad? Supported by data that was gathered from over 200 TV shows.
Presented at MOBX Berlin 16th of Movember 2012