SuperGuide Advertising Kit April 2012

Information on SuperGuide.com.au's audience and advertising products.

Transcript

1. Simple independent superannuation information
2. Launched in January 2009 by Trish Power, author of Superannuation for Dummies and other finance books, SuperGuide makes superannuation much easier to understand. SuperGuide is the leading independent superannuation website for consumers.
3. No other website is focused purely on superannuation information
4. Source: Google Analytics, Feb 2012 Trish has answered hundreds of questions from readers, and publishes a free monthly newsletter emailed to thousands of subscribers.
5. Normally it is very difficult to get people to think about superannuation...
6. Learning the basics, researching how to boost their savings, retirement planning, comparing funds. ...but when someone visits SuperGuide they are in a superannuation frame of mind.
7. You won’t find a more fertile context in which to present your superannuation brand.
8. Monthly visits 101,400 Monthly unique visits 78,705 Monthly page views 253,828 Average time on site 2:50 Newsletter subscribers 8,250 Source: Google Analytics, April 2012
9. Gender Gender Male 57% Female 43% Source: Doubleclick Ad Planner, March 2012 Household income 1.9 times more likely than the national average to earn $100,000 or more Audience interests 3.6 times more likely than the national average to be interested in Finance Education 4.8 times more likely than the national average to have a Bachelor’s degree Our unique audience has a high value Location Location Australia 92%
10. Leaderboard $30 CPM $45 CPM Half Page - M Rec also available ($35 CPM) - Category and geo- targeting available (10% premium each)
11. Skin Newsletter $500 per month - Home page or site-wide - Daily or Weekly - POA - 2 x M Recs - 8,000 subscribers
12. Upcoming sponsorship opportunities Federal Budget 2012 eBooks Calculators Webinars Video
13. Cheers Robert Barnes robert@superguide.com.au 0418 203848