• We believe in high responsibility and freedom • Higher diversity promotes innovation • We have courage - we are not afraid of failing • We are proud of our products People, Passion and Innovation Talents are our future
our audience and their relation to our services • We help our users to find what they want • We don´t leave our users. We give guidance closing down services Our products are part of a User Journey
competent and have a lot of experience...but we don’t know everything • We take small steps to avoid big failures • We meet our users early • We design experiments that tests hypotheses and gain insights - by qualitative and quantitative methods - iteratively
design - simple and respectful - for everyone • We want to include everyone - evens those who fear the digital world • Small percentages can be many people • Support is an integrated part of our products
and understand our goals • We are experts in different fields and work together with experiments and making decisions • Failure is a part of progress • We try things beyond our present products
on it • We care about our users integrity • All products have someone responsible - a team or a person Users can always trust us In daily life as well as during crises
high quality until they are closed down.The world changes. All products has to be developed until they are closed down. • We avoid shortcuts...and if we take one, it is a conscious choice