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デザインとマーケティング
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女屋 貴幸
February 07, 2018
Design
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デザインとマーケティング
ライトニングトーク 2018.02.07 @神田
女屋 貴幸
February 07, 2018
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Transcript
σβΠϯͱϚʔέςΟϯά 2018.02.07 © Takayuki Onaya
σβΠϯͬͯͳΜͩΖͶʁ
UXσβΠϯʗΞʔόϯσβΠϯʢࢢܭըʣʗۀσβΠϯʗϓϩμΫτσ βΠϯʗΠϯςϦΞσβΠϯʗύοέʔδσβΠϯʗWebσβΠϯʗUIσβ ΠϯʗάϥϑΟοΫσβΠϯʗϩΰσβΠϯʗήʔϜσβΠϯʗϑΝογϣ ϯσβΠϯʗ໊ʗϙελʔʗνϥγʗϑϥΠϠʔʗதΓࠂʗ৽ฉʗࡶ ࢽʗళ಄POPʗTVCMʗϑΥϯτʗΞΠίϯʗςΫενϟ…etc.
ҰԠɺΞʔτͱσβΠϯΛ۠ผ͓ͯ͜͠͏
ύϦίϨͱϢχΫϩ ͲͪΒϑΝογϣϯσβΠϯ͚ͩΕͲɻ
Ξʔτʹදݱ׆ಈɻධՁ͞Εͳͯ͘ྑ͍ɻ σβΠϯʹཉٻΛܗʹ͢ΔɻతͱՌ͕ඞཁɻ
σβΠϯͱף͍ͯͯ͠ΞʔτدΓͳ߹͕͋Δɻ ͔͜͜ΒઌσβΠϯɻ“ۀσβΠϯ”ͷɻ
σβΠϯͱʁ
ίϛϡχέʔγϣϯ࠷దԽͩͱࢥ͏ɻ
5W1H • When - ͍ͭ • Where - Ͳ͜Ͱ •
Who - ୭͕ • What - ԿΛ • Why - ͳͥ • How - ͲͷΑ͏ʹ
5W1H - ฤ • When - ͍ͭ • Where -
Ͳ͜Ͱ • Who - ୭͕ • What - ԿΛ • Why - ͳͥ • How - ͲͷΑ͏ʹ ങ͏λΠϛϯάʁʢே͔͔ʗฏ͔ٳ͔ʣ Ͳ͜Ͱങ͏ͷʁʢۙॴ͔ʗձࣾۙล͔ʗཱྀઌ͔ʣ ͲΜͳଐੑͷਓ͕ങ͏ͷʁʢ30ʗঁੑʗ႓ா໘ʣ ԿΛങ͏ͷʁʢಛੑɿ৭ʗܗʗϝϦοτʣ ߪങಈػʢతʗൺֱݕ౼ʗଈ࣌ʣ ͍ํʗ৯ํʗҿΈํʗΈཱͯํʗΓํ
5W1H - ϓϩϞʔγϣϯฤ • When - ͍ͭ • Where -
Ͳ͜Ͱ • Who - ୭͕ • What - ԿΛ • Why - ͳͥ • How - ͲͷΑ͏ʹ ࠂʹ৮ΕΔλΠϛϯάʁ Ͳ͜Ͱࠂʹ৮ΕΔͷʁʢWebʗΞϓϦʗνϥγʗTVʣ ͲΜͳଐੑͷਓʹΞϓϩʔν͢ΔʁʢλʔήςΟϯάʣ ͲΜͳʁ ͳͥങͬͨͷʁͳͥങ͏ඞཁ͕͋Δͷʁ KGIʗKPIʗCPAʗPDCAʗࠂ༧ࢉ
େલఏɿ“ചΕΔ”Ͱ͋Δ͜ͱ • ͲΜͳʹϓϩϞʔγϣϯΛؤுͬͯചΕͳ͍ͷചΕͳ͍ɻ ϓϩϞʔγϣϯʹ༧ࢉ͏લʹϓϩμΫτʹ༧ࢉׂ͖͘ɻ • ແཧΓചΖ͏ͱ͢ΔͱʮތେࠂʯʹͳͬͨΓʮٗʯʹͳͬͨΓ͢Δɻ • ʮചΔ͜ͱ͕తʯʮۚṶ͚͕తʯͳɺࣄͱͯ͠໘ന͘ͳ͍ɻ
Ͱɺ5W1HͲ͏ઃఆ͢Δʁ
Ұ൪ૣ͍ํ๏ʮ͓٬༷ʹฉ͘ʯ͜ͱ
͓٬༷ʹฉ͘ ͍ͭങͬͨΜͰ͔͢ʁԿԿ݄Կ༵Կ࣌ԿͰͨ͠ʁͲ͜ͰങͬͨΜͰ͢ ͔ʁࣗۙ͘͝Ͱ͔͢ʁ৬ۙ͘Ͱ͔͢ʁཱྀઌͰ͔͢ʁσʔτதͰ͔͢ʁ୭ ͕ങͬͨΜͰ͔͢ʁങͬͯΒ͍·ͨ͠ʁ୭ʹങͬͨΜͰ͔͢ʁങͬͨํ ͓͍ͭ͘Ͱ͔͢ʁੑผʁ͝झຯʁग़ʁ࠷ऴֶྺʁԿΛങͬͨΜ Ͱ͔͢ʁͳͥങͬͨΜͰ͔͢ʁΈ·ͨ͠ʁ͙͢ʹඞཁͰͨ͠ʁଞࣾͷ ͍ͬͯ·ͨ͠ʁൺֱݕ౼͠·ͨ͠ʁͲ͕͜ྑ͔ͬͨͰ͔͢ʁٯʹѱ͔ͬ ͨͱ͜Ζ͋Γ·ͨ͠ʁܾΊखͳΜͰ͔͢ʁߪೖ͔ͯ͠ΒͲͷΑ͏ʹͬ ͍ͯ·͔͢ʁങ͏લͷΠϝʔδͱൺͯͲ͏Ͱ͔͢ʁ͍উखͲ͏Ͱ͔͢ʁ ຬ͠·͔ͨ͠ʁͲ͜ʹຬ͠·͔ͨ͠ʁϦϐʔτ͍ͨ͠Ͱ͔͢ʁͲΕ͘Β
͍ͷසͰϦϐʔτ͍ͨ͠Ͱ͔͢ʁ...etc.
σʔλΛऩूޙɺ࠷େެΛͱΔ
తͱखஈΛཤ͖ҧ͑ͳ͍Α͏ʹɻ WebͷϓϩϞʔγϣϯձࣾɺ੍࡞ձࣾͰ͋Γ͕ͪͳͷ͕ɺʮͱʹ͔͘WebͰ͢ ΑʯʮαΠτΛॆ࣮ͤ͞·͠ΐ͏ʯͱ͍͏ࢥߟఀࢭɻWebϓϩϞʔγϣϯπʔ ϧͷҰछͰ͔͠ͳ͍ɻΫϥΠΞϯτ͕ͦ͏͍͏ࢥߟఀࢭʹ͍ؕͬͯΔύλʔϯ Α͋͘ΔͷͰɺποίΜͰ͋͛Δͷ͕༏͠͞ɻ ಛੑͱސ٬ੳͷ݁ՌɺWebϓϩϞʔγϣϯҙຯ͕ͳ͍ͷͰ͋Εସ ϓϩϞʔγϣϯҊΛఏࣔͯ͋͛͠Δ͔ɺͦΕ͕Ͱ͖ͳ͚ΕஅΔɻ
͋ΕʁϚʔέςΟϯάͬͯσβΠϯ ͢ΔͷʹඞཁͳεΩϧͳΜ͡Όͳ͍ʁ
δϒϯࠓɺ ԿΛσβΠϯ͍ͯ͠Δͷ͔Λߟ͑Α͏