Using feature flags in your feature releases is becoming the norm. Feature flags allow you to test your code in production, perform canary releases, and even conduct A/B testing. However, when you have a ton of feature flags, it can be overwhelming. How do you handle it? In this talk we will go through the entire feature flag lifecycle. This includes creation, naming conventions, workflows, reporting, and testing. You will walk away with a better understanding of how to manage your feature flags to be more productive.