size, commonly called “Total Addressable Market” in business parlance as meaning the demographic range of your product or service, then the way to grow the TAM is to incorporate diversity into the content and product team.” - John Maeda creativemornings.com/blog/john-maeda-kat-holmes-on-designing-for- inclusiveness
or severe medical emergency. It can be a situation where an order has gone horribly wrong, or where a user needs information while rushing to the airport.” - Sara Wachter-Boettcher
aloud, pretend you’re talking to a real person and ask yourself “Would I say this to someone in real life?” Sometimes our writing makes us sound stodgier or colder than we’d like.” - Kate Kiefer Lee
up to scrutiny. As soon as such a website is stress-tested by actual usage across a range of browsers, the façade crumbles. - Resilient Web Design 8. Narrow testing Problems