Colour theory and psychology

WordCamp London 2015 talk given in March

Transcript

1. Colour theory and psychology
2. Tammie Lister @karmatosed
5. “In the visual arts, color theory is a body of practical guidance to color mixing and the visual effects of a specific color combination.” en.wikipedia.org/wiki/Color_theory
6. “…light and darkness, brightness and obscurity, or if a more general expression is preferred, light and its absence, are necessary to the production of colour… Colour itself is a degree of darkness.” brainpickings.org/2012/08/17/goethe-theory-of-colours
7. The colour wheel
8. Primary colours
9. Secondary colours
10. Tertiary colours
11. Hue
12. Expanding
13. Saturation
14. Tint Shade
15. Tone
17. Monochromatic
18. Complementary
19. Split Complementary
20. Analogous
21. Triadic
22. Tetradic
23. Neutrals
24. Josef Albers http://en.wikipedia.org/wiki/Josef_Albers
25. Frederick Spratt http://en.wikipedia.org/wiki/Frederick_Spratt
26. “ It is not for nothing that we say we are ‘feeling blue’ or ‘seeing red’.” thephilosophersmail.com/perspective/the-psychology-of-colour
27. nytimes.com/1982/10/19/science/color-has-a-powerful-effect-on-behavior- researchers-assert.html
29. blog.kissmetrics.com/how-colors-affect-conversions 92.6% of people say visual dimension is the #1 influencing factor over their purchase decision
30. blog.kissmetrics.com/how-colors-affect-conversions 26% higher recognition for full colour adverts
31. blog.kissmetrics.com/how-colors-affect-conversions +$23 million for Heinz Ketchup by changing call to action button from red to green
32. business-applications.financesonline.com/review-of-famous- company-logos
34. http://en.wikipedia.org/wiki/Color_vision
35. Western: Danger, love, anger
36. China: Good luck, wedding, happiness
37. India: Purity, wealth, fertility
38. Western: Happiness, cowardice, hazard
39. China: Sacred, royalty, masculine
40. Greece: Sadness
41. Western: Conservative, calm, masculine
42. Mexico: Mourning, trust, serenity
46. “Working with color while designing is really about creating another dimension in your medium. Choosing a successful palette creates a foundation for adding meaning and hierarchy to your design. “ robots.thoughtbot.com/Its-only-color
48. colourlovers.com color.adobe.com/create/color-wheel jxnblk.com/colorable/demos/text 0to255.com
50. Tammie Lister @karmatosed Thanks, any questions?