UX design without diversity is NOT UX (v2)

v.2 - given at WordCamp Ann Arbor 2019

Transcript

1. IS NOT UX
   UX design
   (User eXperience)
   #DiverseUX
   

   View Slide

2. diversity
   #DiverseUX
   

   View Slide

3. di·ver·si·ty
   /dəˈvərsədē,dīˈvərsədē/
   the state of being diverse.
   #DiverseUX
   

   View Slide

4. di·ver·si·ty
   /dəˈvərsədē,dīˈvərsədē/
   the state of being diverse.
   yeah.. thanks a lot google
   the state of being diverse.
   #DiverseUX
   

   View Slide

5. di·ver·si·ty
   /dəˈvərsədē,dīˈvərsədē/
   the inclusion of individuals representing
   
   more than one national origin, color,
   
   religion, sexual orientation, etc.
   #DiverseUX
   

   View Slide

6. di·ver·si·ty
   /dəˈvərsədē,dīˈvərsədē/
   the inclusion of individuals representing
   
   more than one national origin, color,
   
   religion, sexual orientation, etc.
   #DiverseUX
   

   View Slide

7. di·ver·si·ty
   /dəˈvərsədē,dīˈvərsədē/
   the inclusion of individuals representing
   
   more than one national origin, color,
   
   religion, sexual orientation, etc.
   #DiverseUX
   

   View Slide

8. di·ver·si·ty
   /dəˈvərsədē,dīˈvərsədē/
   the inclusion of individuals representing
   
   more than one national origin, color,
   
   religion, sexual orientation, etc.
   xonecole.com
   #DiverseUX
   

   View Slide

9. di·ver·si·ty
   /dəˈvərsədē,dīˈvərsədē/
   the inclusion of individuals representing
   
   more than one national origin, color,
   
   religion, sexual orientation, etc.
   xonecole.com
   #DiverseUX
   

   View Slide

10. di·ver·si·ty
    /dəˈvərsədē,dīˈvərsədē/
    the inclusion of individuals representing
    
    more than one national origin, color,
    
    religion, sexual orientation, etc.
    #DiverseUX
    

    View Slide

11. di·ver·si·ty
    /dəˈvərsədē,dīˈvərsədē/
    the inclusion of individuals representing
    
    more than one national origin, color,
    
    religion, sexual orientation, etc.
    gender
    

    View Slide

12. di·ver·si·ty
    /dəˈvərsədē,dīˈvərsədē/
    the inclusion of individuals representing
    
    more than one national origin, color,
    
    religion, sexual orientation, etc.
    gender
    

    View Slide

13. di·ver·si·ty
    /dəˈvərsədē,dīˈvərsədē/
    the inclusion of individuals representing
    
    more than one national origin, color,
    
    religion, sexual orientation, etc.
    gender, age/generation
    #DiverseUX
    

    View Slide

14. di·ver·si·ty
    /dəˈvərsədē,dīˈvərsədē/
    the inclusion of individuals representing
    
    more than one national origin, color,
    
    religion, sexual orientation, etc.
    gender, age/generation
    #DiverseUX
    

    View Slide

15. di·ver·si·ty
    /dəˈvərsədē,dīˈvərsədē/
    the inclusion of individuals representing
    
    more than one national origin, color,
    
    religion, sexual orientation, etc.
    gender, age/generation, various levels
    of physical and/or cognitive abilities
    #DiverseUX
    

    View Slide

16. di·ver·si·ty
    /dəˈvərsədē,dīˈvərsədē/
    the inclusion of individuals representing
    
    more than one national origin, color,
    
    religion, sexual orientation, etc.
    gender, age/generation, various levels
    of physical and/or cognitive abilities,
    mental illness, emotional, sensory, &
    personality disorders #DiverseUX
    

    View Slide

17. Diversity is about
    inclusion & belonging
    WE ARE FAMILY
    #DiverseUX
    

    View Slide

18. 1. A,B,C
    Assumptions, Bias & Consequences
    #DiverseUX
    

    View Slide

19. –Facebook
    “Hey, you need to use your
    real name”*
    *totally paraphrasing
    #DiverseUX
    

    View Slide

20. zehabesha.com
    globalnews.ca
    #DiverseUX
    

    View Slide

21. Shane
    
    Creepingbear
    Dana Lone Hill
    lastrealindians.com
    twitter.com/Creepingbear
    #DiverseUX
    

    View Slide

22. –Facebook
    “Oops.”*
    *still totally paraphrasing
    #DiverseUX
    

    View Slide

23. 2. A11y
    Usability & Accessibility
    #DiverseUX
    

    View Slide

24. 2. Accessibility
    Usability & Accessibility
    #DiverseUX
    

    View Slide

25. Disability
    #DiverseUX
    

    View Slide

26. Different ability
    Image by Leeds Grand Theatre
    #DiverseUX
    

    View Slide

27. #DiverseUX
    

    View Slide

28. Usability
    so... can you have
    accessibility?
    without
    NO
    #DiverseUX
    

    View Slide

29. Usability ===* Accessibility
    *triple equal sign means strict equal
    #DiverseUX
    

    View Slide

30. 3. Cognitive bias
    It's all subjective
    #DiverseUX
    

    View Slide

31. Cognitive bias
    Individuals create their own
    "subjective social reality" from
    their perception of the input.
    #DiverseUX
    

    View Slide

32. Cognitive bias
    Individuals create their own
    "subjective social reality" from
    their perception of the input.
    coglode.com
    #DiverseUX
    

    View Slide

33. Cognitive bias
    Individuals create their own
    "subjective social reality" from
    their perception of the input.
    #WCUS
    tapps.us/cognitive-bias
    

    View Slide

34. Unconscious bias
    social stereotypes of groups or
    individuals
    
    organizing by categorizing things,
    people, groups
    #DiverseUX
    

    View Slide

35. vox.com
    reuters.com
    twitter.com/nke_ise
    gizmodo.com
    

    View Slide

36. refinery29.com
    #DiverseUX
    

    View Slide

37. emojipedia.org
    #DiverseUX
    

    View Slide

38. 3.5Facial Recognition,
    Machine Learning, AI...
    Oh my!
    #DiverseUX
    

    View Slide

39. View Slide

40. Joy Buolamwini
    Researcher
    
    M.I.T. Media Lab
    #DiverseUX
    

    View Slide

41. % Error
    Lighter-skinned males
    1%
    Subject
    #DiverseUX
    

    View Slide

42. % Error
    Lighter-skinned males 1%
    Subject
    Lighter-skinned females
    7%
    #DiverseUX
    

    View Slide

43. % Error
    Lighter-skinned males 1%
    Subject
    Lighter-skinned females 7%
    12%
    Darker-skinned males
    #DiverseUX
    

    View Slide

44. % Error
    Lighter-skinned males 1%
    Subject
    Lighter-skinned females 7%
    12%
    Darker-skinned males
    Darker-skinned females
    35%
    #DiverseUX
    

    View Slide

45. % Error
    Lighter-skinned males 1%
    Subject
    Lighter-skinned females 7%
    12%
    Darker-skinned males
    Darker-skinned females 35%
    And this is just errors in identifying
    the subject's GENDER
    #DiverseUX
    

    View Slide

46. % Error
    Lighter-skinned males 1%
    Subject
    Lighter-skinned females 7%
    12%
    Darker-skinned males
    Darker-skinned females 35%
    And this is just errors in identifying
    the subject's GENDER
    THAT'S A PROBLEM!
    #DiverseUX
    

    View Slide

47. Just because we CAN
    do something, doesn't
    mean we SHOULD do it.
    #DiverseUX
    

    View Slide

48. Here's where you come in
    #DiverseUX
    

    View Slide

49. Show up
    #DiverseUX
    

    View Slide

50. Show up, speak up
    #DiverseUX
    

    View Slide

51. Show up, speak up & make room
    #DiverseUX
    

    View Slide

52. "diversity only exists in
    cheesy stock photos"
    rawpixel.com
    #DiverseUX
    

    View Slide

53. Diversity is hard
    #DiverseUX
    

    View Slide

54. Diversity is hard
    Why?
    #DiverseUX
    

    View Slide

55. Change
    #DiverseUX
    

    View Slide

56. Change
    Environment
    #DiverseUX
    

    View Slide

57. Change
    Environment
    Language
    #DiverseUX
    

    View Slide

58. Change
    Environment
    Language
    Systems/Processes
    #DiverseUX
    

    View Slide

59. Change
    Environment
    Language
    Systems/Processes
    Attitudes
    #DiverseUX
    

    View Slide

60. It's a people problem
    Lack of diversity in tech is not a tech problem...
    #DiverseUX
    

    View Slide

61. It's a people problem
    Lack of diversity in tech is not a tech problem...
    Environment Language Systems/Processes Attitudes
    #DiverseUX
    

    View Slide

62. It's an empathy problem
    Lack of diversity in tech is not a tech problem...
    Environment Language Systems/Processes Attitudes
    #DiverseUX
    

    View Slide

63. em·pa·thy
    /ˈempəTHē/
    the ability to understand and
    share the feelings of another
    #DiverseUX
    

    View Slide

64. empathy is
    needed in
    UX
    diversity is
    important
    to UX
    empathy diversity
    #DiverseUX
    

    View Slide

65. empathy is
    needed in
    UX
    diversity is
    important
    to UX
    empathy diversity
    Life
    Life #DiverseUX
    

    View Slide

66. empathy is
    needed in
    UX
    diversity is
    important
    to UX
    empathy diversity
    Life
    Life #DiverseUX
    

    View Slide

67. empathy diversity
    #DiverseUX
    

    View Slide

68. Any questions?
    THESE SLIDES CAN BE FOUND AT
    SPEAKERDECK.COM/TAPPS
    @tapps
    @tapps
    @therealtapps
    tapps.design
    

    View Slide

69. UX design
    IS NOT UX
    THESE SLIDES CAN BE FOUND AT
    SPEAKERDECK.COM/TAPPS
    @tapps
    @tapps
    @therealtapps
    tapps.design
    

    View Slide

70. UX design
    IS NOT UX
    Thank you!
    THESE SLIDES CAN BE FOUND AT
    SPEAKERDECK.COM/TAPPS
    @tapps
    @tapps
    @therealtapps
    tapps.design
    

    View Slide