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UX Design Without Diversity Is Not UX

tapps
December 08, 2018

UX Design Without Diversity Is Not UX

WordCamp US 2018

tapps

December 08, 2018
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  1. IS NOT UX
    UX design
    (User eXperience)
    #WCUS

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  2. @tapps
    /
    slides tweeted here
    #WCUS

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  3. diversity
    #WCUS

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  4. #WCUS

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  5. di·ver·si·ty
    /dəˈvərsədē,dīˈvərsədē/
    the state of being diverse.
    #WCUS

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  6. di·ver·si·ty
    /dəˈvərsədē,dīˈvərsədē/
    the state of being diverse.
    the state of being diverse.
    #WCUS

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  7. di·ver·si·ty
    /dəˈvərsədē,dīˈvərsədē/
    the state of being diverse.
    yeah.. thanks a lot google
    the state of being diverse.
    #WCUS

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  8. di·ver·si·ty
    /dəˈvərsədē,dīˈvərsədē/
    the inclusion of individuals representing

    more than one national origin, color,

    religion, sexual orientation, etc.
    #WCUS

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  9. di·ver·si·ty
    /dəˈvərsədē,dīˈvərsədē/
    the inclusion of individuals representing

    more than one national origin, color,

    religion, sexual orientation, etc.
    #WCUS

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  10. di·ver·si·ty
    /dəˈvərsədē,dīˈvərsədē/
    the inclusion of individuals representing

    more than one national origin, color,

    religion, sexual orientation, etc.
    #WCUS

    View Slide

  11. di·ver·si·ty
    /dəˈvərsədē,dīˈvərsədē/
    the inclusion of individuals representing

    more than one national origin, color,

    religion, sexual orientation, etc.
    xonecole.com
    #WCUS

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  12. di·ver·si·ty
    /dəˈvərsədē,dīˈvərsədē/
    the inclusion of individuals representing

    more than one national origin, color,

    religion, sexual orientation, etc.
    xonecole.com
    #WCUS

    View Slide

  13. di·ver·si·ty
    /dəˈvərsədē,dīˈvərsədē/
    the inclusion of individuals representing

    more than one national origin, color,

    religion, sexual orientation, etc.
    xonecole.com
    #WCUS

    View Slide

  14. di·ver·si·ty
    /dəˈvərsədē,dīˈvərsədē/
    the inclusion of individuals representing

    more than one national origin, color,

    religion, sexual orientation, etc.
    xonecole.com
    #WCUS

    View Slide

  15. di·ver·si·ty
    /dəˈvərsədē,dīˈvərsədē/
    the inclusion of individuals representing

    more than one national origin, color,

    religion, sexual orientation, etc.
    xonecole.com
    #WCUS

    View Slide

  16. di·ver·si·ty
    /dəˈvərsədē,dīˈvərsədē/
    the inclusion of individuals representing

    more than one national origin, color,

    religion, sexual orientation, etc.
    xonecole.com
    #WCUS

    View Slide

  17. di·ver·si·ty
    /dəˈvərsədē,dīˈvərsədē/
    the inclusion of individuals representing

    more than one national origin, color,

    religion, sexual orientation, etc.
    #WCUS

    View Slide

  18. di·ver·si·ty
    /dəˈvərsədē,dīˈvərsədē/
    the inclusion of individuals representing

    more than one national origin, color,

    religion, sexual orientation, etc.
    #WCUS
    gender

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  19. di·ver·si·ty
    /dəˈvərsədē,dīˈvərsədē/
    the inclusion of individuals representing

    more than one national origin, color,

    religion, sexual orientation, etc.
    #WCUS
    gender

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  20. di·ver·si·ty
    /dəˈvərsədē,dīˈvərsədē/
    the inclusion of individuals representing

    more than one national origin, color,

    religion, sexual orientation, etc.
    #WCUS
    gender, age/generation

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  21. di·ver·si·ty
    /dəˈvərsədē,dīˈvərsədē/
    the inclusion of individuals representing

    more than one national origin, color,

    religion, sexual orientation, etc.
    #WCUS
    gender, age/generation

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  22. di·ver·si·ty
    /dəˈvərsədē,dīˈvərsədē/
    the inclusion of individuals representing

    more than one national origin, color,

    religion, sexual orientation, etc.
    #WCUS
    gender, age/generation, various levels
    of physical and/or cognitive abilities

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  23. di·ver·si·ty
    /dəˈvərsədē,dīˈvərsədē/
    the inclusion of individuals representing

    more than one national origin, color,

    religion, sexual orientation, etc.
    #WCUS
    gender, age/generation, various levels
    of physical and/or cognitive abilities,
    mental illness, emotional, sensory, &
    personality disorders

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  24. Diversity is about
    inclusion & belonging
    #WCUS

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  25. Diversity is about
    inclusion & belonging
    #WCUS
    WE ARE FAMILY

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  26. 1. A,B,C
    Assumptions, Bias & Consequences
    #WCUS

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  27. –Facebook
    “Hey, you need to use your
    real name”*
    *totally paraphrasing
    #WCUS

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  28. #WCUS
    zehabesha.com
    globalnews.ca

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  29. #WCUS
    Shane

    Creepingbear
    Dana Lone Hill
    lastrealindians.com
    twitter.com/Creepingbear

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  30. –Facebook
    “Oops.”*
    *still totally paraphrasing
    #WCUS

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  31. 2. A11y
    Usability & Accessibility
    #WCUS

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  32. 2. Accessibility
    Usability & Accessibility
    #WCUS

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  33. Disability
    #WCUS

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  34. Disability
    #WCUS

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  35. Different ability
    #WCUS
    Image by Leeds Grand Theatre

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  36. Different ability
    #WCUS
    Image by Leeds Grand Theatre

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  37. #WCUS

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  38. #WCUS

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  39. Usability
    #WCUS

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  40. Usability
    so... can you have
    accessibility?
    without
    #WCUS

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  41. Usability
    so... can you have
    accessibility?
    without
    giphy.com
    #WCUS

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  42. Usability
    so... can you have
    accessibility?
    without
    giphy.com
    NO
    #WCUS

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  43. Usability ===* Accessibility
    #WCUS
    *triple equal sign means strict equal

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  44. 3. Cognitive bias
    It's all subjective
    #WCUS

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  45. Cognitive bias
    Individuals create their own
    "subjective social reality" from
    their perception of the input.
    #WCUS

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  46. Cognitive bias
    Individuals create their own
    "subjective social reality" from
    their perception of the input.
    #WCUS
    coglode.com

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  47. Cognitive bias
    Individuals create their own
    "subjective social reality" from
    their perception of the input.
    #WCUS
    tapps.us/cognitive-bias

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  48. Unconscious bias
    social stereotypes of groups or
    individuals

    organizing by categorizing things,
    people, groups
    #WCUS

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  49. vox.com
    reuters.com
    twitter.com/nke_ise
    gizmodo.com

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  50. refinery29.com

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  51. emojipedia.org

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  52. Here's where you come in
    #WCUS

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  53. Show up
    #WCUS

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  54. Show up, speak up
    #WCUS

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  55. Show up, speak up & make room
    #WCUS

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  56. "diversity only exists in
    cheesy stock photos"
    #WCUS
    rawpixel.com

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  57. Diversity is hard
    #WCUS

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  58. Diversity is hard
    Why?
    #WCUS

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  59. Change
    #WCUS

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  60. Change
    Environment
    #WCUS

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  61. Change
    Environment
    Language
    #WCUS

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  62. Change
    Environment
    Language
    Systems/Processes
    #WCUS

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  63. Change
    Environment
    Language
    Systems/Processes
    Attitudes
    #WCUS

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  64. It's a people problem
    Lack of diversity in tech is not a tech problem...
    #WCUS

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  65. It's a people problem
    Lack of diversity in tech is not a tech problem...
    Environment Language Systems/Processes Attitudes
    #WCUS

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  66. It's an empathy problem
    Lack of diversity in tech is not a tech problem...
    Environment Language Systems/Processes Attitudes
    #WCUS

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  67. em·pa·thy
    /ˈempəTHē/
    the ability to understand and
    share the feelings of another
    #WCUS

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  68. empathy is
    needed in
    UX
    diversity is
    important
    to UX
    empathy diversity
    #WCUS

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  69. empathy is
    needed in
    UX
    diversity is
    important
    to UX
    empathy diversity
    #WCUS
    Life
    Life

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  70. empathy is
    needed in
    UX
    diversity is
    important
    to UX
    empathy diversity
    #WCUS
    Life
    Life

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  71. empathy diversity
    #WCUS

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  72. empathy diversity
    #WCUS

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  73. #WCUS
    Any questions?
    THESE SLIDES CAN BE FOUND AT
    SPEAKERDECK.COM/TAPPS
    @tapps
    @tapps
    @therealtapps
    tapps.design

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  74. UX design
    IS NOT UX
    #WCUS
    Thank you!
    THESE SLIDES CAN BE FOUND AT
    SPEAKERDECK.COM/TAPPS
    @tapps
    @tapps
    @therealtapps
    tapps.design

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