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BtoBプロダクト改善のためのデータドリブン活動と組織の概要/b2b_data_driven_team

 BtoBプロダクト改善のためのデータドリブン活動と組織の概要/b2b_data_driven_team

NIKKEI Tech Talk #6
https://nikkei.connpass.com/event/278034/
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Taro Masuda

April 25, 2023
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  1. BtoBϓϩμΫτվળͷͨΊͷ
    σʔλυϦϒϯ׆ಈͱ૊৫ͷ֓ཁ
    2023/4/20
    ೔ຊܦࡁ৽ฉࣾ
    ૿ా ଠ࿠
    1

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  2. ࣗݾ঺հɿ૿ా ଠ࿠ʢ·ͩ͢ ͨΖ͏ʣ
    ● BtoBࣄۀྖҬͷσʔλαΠΤϯςΟετ
    ● 2021೥7݄ೖࣾ
    ● ࢪࡦͷޮՌΛ਺஋Խ͢Δ͜ͱʹڵຯ
    ○ A/Bςετ΍ϕΠζ౷ܭϞσϦϯά
    ● Kaggle Masterɼ౷ܭݕఆ1ڃʢ౷ܭ਺ཧʣɼ
    Google Cloud Professional Data Engineer
    ● νʔϜ಺Ͱ෼ੳ࣮຿ऀͷϦʔμʔͱͯ͠
    ϝϯόʔͷϝϯλʔɾڭҭɼ
    ଞ෦ॺͱͷφϨοδγΣΞࣄ຿ہͳͲ΋୲౰
    2

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  3. σʔλυϦϒϯνʔϜͷϛογϣϯ
    ● BtoBʢ๏ਓ޲͚ʣϓϩμΫτΛσʔλͷྗͰྑ͍ͯ͘͜͠͏💪
    ● 1. ࣾ಺Ͱ๊͑Δձࣾ৘ใ΍هࣄͳͲͷ๛෋ͳσʔλΛ׆༻͠ɼ
    ΑΓ࢖͑Δ৘ใ΁ͷՃ޻ɾ৽ػೳͷఏڙΛߦ͏
    ○ ػցֶशʢਂ૚ֶशʣɼࣗવݴޠॲཧ etc.
    ● 2. ϢʔβʔϩάͳͲͷ෼ੳΛ௨ͯ͡ɼ
    αʔϏεվળͷͨΊͷҙࢥܾఆΛࢧԉ͢Δ
    ○ σʔλΞφϦςΟΫε
    ○ A/BςετɼϕΠζ౷ܭϞσϦϯά etc.
    ● ˞ࠓ೔͸ٕज़ͷษڧձͳͷͰ۷ΓԼ͛ͳ͍͕ɼ
    ӦۀɾاըͳͲଞνʔϜͱͷ໖ີͳҙࢥૄ௨͕ඇৗʹେ੾
    3

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  4. σʔλར׆༻՝୊Λ๊͑ΔBtoBϓϩμΫτ͸ଟذʹΘͨΔ
    RC VS NIKKEI
    COMPASS
    ೔ܦ
    εϚʔτ
    ΫϦοϓ
    KM
    ೔ܦ
    ςϨίϯ
    ࣍ظ
    FQ
    σʔλυϦϒϯνʔϜ
    σʔλج൫΁ͷ࿈ܞ
    ֤छμογϡϘʔυ࡞੒ʢࣄۀͷݟ͑ΔԽʣ
    σʔλʹج֤࣮ͮ͘ߦࢪࡦͷධՁ
    Ϛʔέࢪࡦ΍ΧελϚʔαΫηε(CS)΁ͷσʔλ׆༻
    ػցֶशΛ׆༻ͨ͠ػೳ࣮૷
    etc.
    ೔ܦϦε
    Ϋ&ίϯ
    ϓϥΠΞ
    ϯε
    ೔ܦόϦϡ
    ʔαʔν
    ೔ܦβɾ
    φϨοδ
    ࣍ظ
    Financial
    QUEST
    BtoB৽αʔϏε
    4

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  5. νʔϜϝϯόʔͷ঺հ
    ● ϝϯόʔߏ੒
    ○ ੢ԬʢϚωʔδϟʔʣɼ૿ాʢϦʔμʔʣɼᓎҪɼ੢઒
    ● ٕज़ελοΫ
    ○ ػցֶशɿsklearn, PyTorch, transformers, LightGBM etc.
    ○ ूܭɾ౷ܭϞσϦϯάɿSQL(BQ), R(tidyverse, Stan), PyMC, etc.
    ● ֫ಘࢿ֨ɾশ߸
    ○ Kaggle Master º2ਓɼ౷ܭݕఆ1ڃʢ౷ܭ਺ཧʣº2ਓɼ
    AtCoderਫ৭ º1ਓɼ
    Google Cloud Professional Data Engineer º2ਓ, etc.
    ○ ※ձࣾଆ͔Β΋εΩϧ΍ࢿ֨ͷऔಘʹରͯ͠લ޲͖ͳࢧԉ͋Γ
    5

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  6. ࠷ۙͷऔΓ૊ΈᶃɿϕΠδΞϯA/Bςετ
    ● ڵຯͷ͋Δύϥϝλʹؔ͢Δࣄޙ෼෍Λ
    ࢉग़͢Δ͜ͱʹΑΓɼස౓ओٛʢNHSTʣ
    ΑΓ΋ॊೈͰ৘ใ๛෋ͳҙࢥܾఆΛ࣮ݱ
    ○ º༗ҙਫ४ΑΓ্͔Լ͔ʁ
    ○ ˕Կˋͷ֬཰ͰAͱBʹ͕ࠩ͋Δ͔ʁ
    ● ෼෍ͷෆ࣮֬ੑ͕ߴ͚Ε͹
    αϯϓϧαΠζΛ૿΍͢΍Γ௚͠΋༰қ
    ● ྫɿը໘ཁૉ΍จݴΛมߋͨ࣌͠ͷ
    ֤܈ͷΫϦοΫ཰ͷมԽ
    ● ࢀߟɿϕΠδΞϯA/Bςετͷར఺ͱ࣮ݧܭըࡦఆʹؔ͢ΔҰݕ౼ — HACK The Nikkei
    ΫϦοΫ཰
    6

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  7. ࠷ۙͷऔΓ૊Έᶄɿهࣄதͷاۀ׆ಈ৘ใΛநग़
    ● ۀքɾاۀ৘ใΛऩू͠ௐࠪ෼ੳʹ׆༻͢Δπʔϧʮ೔ܦόϦϡʔαʔνʯ
    ΍ʮNIKKEI COMPASSʯͷίϯςϯπฤूऀ޲͚ʹࣾ಺ΞϓϦΛ։ൃ
    ● ๲େͳهࣄσʔλͷจষத͔Βʮࣄۀͷ֓ཁʯʮऔΓ૊Έͷૂ͍ʯͱ͍ͬͨ
    اۀ׆ಈͷ৘ใΛ෼ྨͯ͠ྻڍͰ͖Δ
    ● SlackϫʔΫϑϩʔͰϦΫΤετΛ౤͛ɼLabel StudioͰදࣔɾमਖ਼Մ
    ˠ
    7

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  8. ͓ΘΓʹ
    ● BtoBϓϩμΫτվળͷͨΊͷσʔλυϦϒϯ׆ಈͱ૊৫Λ঺հͨ͠
    ● νʔϜͷϛογϣϯΛ͓͞Β͍
    ○ BtoBʢ๏ਓ޲͚ʣϓϩμΫτΛσʔλͷྗͰྑ͍ͯ͘͜͠͏💪
    ○ 1. ࣾ಺Ͱ๊͑Δձࣾ৘ใ΍هࣄͳͲͷ๛෋ͳσʔλΛ׆༻͠ɼ
    ΑΓ࢖͑Δ৘ใ΁ͷՃ޻ɾ৽ػೳͷఏڙΛߦ͏
    ○ 2. ϢʔβʔϩάͳͲͷ෼ੳΛ௨ͯ͡ɼ
    αʔϏεվળͷͨΊͷҙࢥܾఆΛࢧԉ͢Δ
    ● Upcoming Next… ຊ೔͸2. ͷϕΠζ౷ܭϞσϦϯάͷࣄྫΛਂງ
    ○ ౷ܭϞσϧͰαϙʔτ͢ΔɺA/BςετͱӦۀ׆ಈ by ੢઒͞Μ
    ○ ϢʔβʔମݧͱऩӹੑΛߟྀͨ͠ഔମՁ஋ਪఆ by ᓎҪ͞Μ
    8

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