【TECH PLAY】Kyashウォレット化の裏側

「ウォレットアプリKyash」が個人間送金機能に加え、決済機能を強化し、ウォレットとして進化した経緯を話させていただきました。
https://techplay.jp/event/684165
https://kyash.co

Transcript

1. Kyash Inc. Private and confidential - not for distribution.
   ,ZBTI΢ΥϨοτԽͷཪଆ
   TECH PLAY
   Service & Product Designer
   Yusuke Yabe
   

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2. ࣗݾ঺հ
   Kyash Inc. Private and confidential - not for distribution.
   ೥ʙ೥݄·Ͱ޻ۀܥͷσβΠϯࣄ຿ॴʹͯ૊ࠐΈػث΍ΞϓϦͷ6*σβΠϯʹैࣄ
   ೥ʙ೥݄·Ͱ։ൃձࣾͷσβΠϯ෦ॺ্ཱͪ͛ϝϯόʔͱͯ͠*"ɾ6*ઃܭΛத৺ʹXFCɾΞϓϦͷ
   ϝΠϯσβΠφʔͱͯ͠׆ಈ
   ೥݄͔Βגࣜձࣾ,ZBTIʹࢀըɺࢢ৔ఆੑௐࠪɾ෼ੳɺαʔϏεఆٛɾࢹ֮Խɺػೳཁ݅ఆٛͷ
   ϑΝγϦςʔτɺXFCɾΞϓϦͷಋઢઃܭɺը໘ઃܭɺ6*σβΠϯͳͲΛ୲౰
   גࣜձࣾ,ZBTI
   αʔϏεϓϩμΫτσβΠφʔ
   dribbble.com/tarobeeeee
   ໼෦༤༞ʢ΍΂Ώ͏͚͢ʣ
   twitter.com/tarobeeeee
   

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3. ຊ೔ͷ͓࿩
   Kyash Inc. Private and confidential - not for distribution.
   ΢ΥϨοτΞϓϦ,ZBTIͱ͸
   1
   ݸਓؒૹ͔ۚΒ΢ΥϨοτ΁ͷਐԽ
   2
   ৽͍͠จԽͷ૑଄΁
   3
   

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4. ΢ΥϨοτΞϓϦ,ZBTIͱ͸
   Kyash Inc. Private and confidential - not for distribution.
   

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5. ങ͍෺΋ׂΓצ΋εϚϗͭͰ
   ୭ʹͰ΋ૹۚɾूۚ
   ͕Ͱ͖Δ
   ܾࡁɾૹۚख਺ྉ͸ແྉ
   ͔͠΋ϦΞϧλΠϜ
   ୭Ͱ΋7JTBΧʔυΛൃߦͯ͠
   ͓ങ͍෺͕Ͱ͖Δ
   ΢ΥϨοτΞϓϦ,ZBTI
   Kyash Inc. Private and confidential - not for distribution.
   

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6. ΢ΥϨοτΞϓϦ,ZBTIͷ6*
   Kyash Inc. Private and confidential - not for distribution.
   ୭Ͱ΋ଈ࠲ʹ7JTBΧʔυ ༑ਓ΍ಉ྅ʹແྉૹۚ ܾࡁɺૹۚཤྺ͸ϦΞϧλΠϜ
   

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7. ,ZBTIͷ࢓૊Έ
   ֤छϙΠϯτ
   ϖΠδʔΛར༻͢Δۜߦ
   ίϯϏχ
   ΫϨδοτΧʔυ
   νϟʔδखஈ
   Kyash Inc. Private and confidential - not for distribution.
   ඇ઀৮ʢࠓՆ༧ఆʣ
   ࣮ళฮ
   ϞόΠϧ4VJDB
   &ίϚʔε
   ܾࡁ
   ૹۚ
   

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8. Kyash Inc. Private and confidential - not for distribution.
   ϦΞϧΧʔυൃߦ
   όʔνϟϧΧʔυ ϦΞϧΧʔυ
   ΦϯϥΠϯͰͷ͓ങ͍෺ͷΈՄೳ ࣮ళฮͰͷ͓ങ͍෺΋Մೳʹ
   2%ؐݩ
   

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9. ݸਓؒૹ͔ۚΒ΢ΥϨοτ΁ͷਐԽ
   Kyash Inc. Private and confidential - not for distribution.
   

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10. Kyash Inc. Private and confidential - not for distribution.
    ,ZBTI૑ۀͷΩοΧέ
    ͓ۚΛຽओԽ͍ͨ͠
    Ձ஋ͷҠಈΛ΋ͬͱࣗ༝ʹ
    ৼࠐɺҾ͖ग़͠ख਺ྉ
    ৼࠐͷखଓ͖࣌ؒ
    ೔ຊͷෳࡶͳۀքࣄ৘
    ॾ֎ࠃͰى͜Δ͓ۚͷϞόΠϧԽ
    

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11. Kyash Inc. Private and confidential - not for distribution.
    ϩʔϯν౰࣌ͷ,ZBTI
    ૹۚɺूۚػೳ΍ଈ࣌ੑΛϝΠϯʹૌٻ
    ूΊ͓ͨۚ͸ผͷ༑ୡ΍ωοτγϣοϐϯάͰফඅ
    

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12. Kyash Inc. Private and confidential - not for distribution.
    ଟ͘ͷ൓ڹΛಘΒΕΔ
    Ϣʔβʔؒͷ঺հΛϕʔεʹ೥ܦͨͣͰສ%-Λ࣮ݱ
    Ϣʔβʔ͔Βͷ৆ࢍͷ੠΋ଟ਺͍ͨͩ͘
    

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13. Kyash Inc. Private and confidential - not for distribution.
    ͞ΒͳΔ੒௕ͱՁ஋ఏڙΛ໨ࢦͯ͠
    Ұ౓࢖ͬͯ΋Β͑Ε͹ɺ
    ͓ۚͷ΍ΓͱΓͷखܰ͞ʹڻ͖ɺ
    ৽͍͠Ձ஋ʹؾ͍ͮͯ΋Β͑Δ
    ΑΓଟ͘ͷਓͨͪʹ࢖ͬͯ΋Β͏ʹ͸Ͳ͏͢Ε͹ྑ͍͔
    

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14. ͞ΒͳΔ੒௕ͱՁ஋ఏڙΛ໨ࢦͯ͠
    ·ͩϦʔνͰ͖͍ͯͳ͍ਓͨͪʹૌٻ͢ΔͨΊʹ
    ࣗ෼ͨͪͷαʔϏεΛࣗ෼ͨͪͰ΋
    ΑΓਂ͘ཧղ͢Δඞཁ͕͋ͬͨ
    Kyash Inc. Private and confidential - not for distribution.
    

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15. ͞ΒͳΔ੒௕ͱՁ஋ఏڙΛ໨ࢦͯ͠
    Kyash Inc. Private and confidential - not for distribution.
    طଘϢʔβʔ΍·ͩϦʔνͰ͖͍ͯͳ͍ਓͨͪΛపఈௐࠪ
    

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16. ͞ΒͳΔ੒௕ͱՁ஋ఏڙΛ໨ࢦͯ͠
    ݟ͖͑ͯͨ՝୊
    Kyash Inc. Private and confidential - not for distribution.
    

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17. Kyash Inc. Private and confidential - not for distribution.
    αʔϏεಋೖ࣌ɿ౰࣌ͷ,ZBTI
    ࣮͸࢝ΊΔಈػ͕ڧ͍ϢʔβʔΑΓ΋ɺ࢝ΊΔͨΊͷϋʔυϧͷํΛߴ͘ײ͍ͯ͡Δ
    Ϣʔβʔ͕ଟ͘ଘࡏͨ͠
    ࢝ΊΔಈػ ࢝ΊΔͨΊͷϋʔυϧ Ձ஋Λମݧ͢Δ श׳Խɺ঺հ
    ڧྗͳՁ஋ମݧ ϑΝϯԽ
    

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18. Kyash Inc. Private and confidential - not for distribution.
    αʔϏεಋೖ࣌ɿཧ૝
    ࢝ΊΔಈػ͕࢝ΊΔͨΊͷϋʔυϧΛ্ճΒͳ͍ͱՁ஋Λମݧͯ͠΋Β͑ͳ͍
    ࢝ΊΔಈػ ࢝ΊΔͨΊͷϋʔυϧ Ձ஋Λମݧ͢Δ श׳Խɺ঺հ
    ڧྗͳՁ஋ମݧ ϑΝϯԽ
    

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19. Kyash Inc. Private and confidential - not for distribution.
    طଘϢʔβʔ΁ͷௐࠪͰ෼͔ͬͨ͜ͱ
    ࢝ΊΔಈػ ࢝ΊΔͨΊͷϋʔυϧ
    ࢝ΊΔಈػ͕Կͳͷ͔͕൑໌ ܾࡁ࣌ͷϋʔυϧ΍ɺ঺հ࣌ͷ
    ϋʔυϧ͕͋Δ͜ͱ͕൑໌
    w ຖ౓ͷׂΓצ͕໘౗
    w ݱۚɺಛʹখમ͕൥Θ͍͠
    w ͓ۚͷ΍ΓͱΓ͸ਫ਼ਆతʹۤ௧
    w ҰਓͰ͙͢ʹ࢖͑ͳ͍
    w ׂΓצ͓ͨۚ͠Λ͓ళͰ࢖͑ͳ͍
    w ΫϨδοτΧʔυͷొ࿥͕ෆ҆
    ຊਓ
    ૬ख
    ୅ޙ൒ʙ୅ͷװࣄଐੑͷࣾձਓ
    

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20. Kyash Inc. Private and confidential - not for distribution.
    ϦʔνͰ͖͍ͯͳ͍૚΁ͷௐࠪͰ෼͔ͬͨ͜ͱ
    ࢝ΊΔಈػ ࢝ΊΔͨΊͷϋʔυϧ
    ૹۚ΍ׂΓצͰ͸ͳ͘
    ωοτγϣοϐϯάʹ࢝ΊΔಈػ͕͋Δ͜ͱ͕൑໌
    ಉ࣌ʹ,ZBTIಋೖ΁ͷ
    ϋʔυϧ͕Կͳͷ͔΋൑໌
    w ख਺ྉΛ෷͍ͨ͘ແ͍
    w ίϯϏχ෷͍͕໘౗
    w "5.ʹຖճߦ͘ͷ͕໘౗
    w Ͳ͏࢖͑Δ͔෼͔Βͳ͍
    w ΫϨδοτΧʔυͷొ࿥͕ෆ҆
    w ΫϨδοτΧʔυΛ͍࣋ͬͯͳ͍
    w ࢖͍ա͕͗৺഑
    w ͓ۚʹؔ͢Δ͜ͱ͸ා͍
    ୅ޙ൒ʙ୅લ൒ͷΧʔυܾࡁʹ՝୊Λֶ࣋ͭੜɾࣾձਓ
    

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21. Kyash Inc. Private and confidential - not for distribution.
    ௐࠪͰ෼͔ͬͨ͜ͱ
    Ϣʔβʔ ࢝ΊΔಈػ ࢝ΊΔͨΊͷϋʔυϧ
    طଘϢʔβʔ
    װࣄଐੑ
    ૹۚɾूۚ ࣮ళฮͰͷܾࡁ΍঺հ
    ݟࠐΈސ٬
    Χʔυܾࡁʹ՝୊Λ࣋ͭ૚
    ωοτͰͷܾࡁ ͓ۚͷ࢖͍ա͗΍ෆ҆
    

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22. ΢ΥϨοτԽΛ׶ߦ
    ௐࠪͷ݁Ռ
    ΑΓଟ͘ͷਓͨͪʹՁ஋Λମݧͯ͠΋Β͏ʹ͸
    ܾࡁ͕ΩʔϑΝΫλʔʹͳΔͱ൑அ
    Kyash Inc. Private and confidential - not for distribution.
    

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23. ΢ΥϨοτԽΛ׶ߦ
    ·ͨɺܾࡁͷརศੑ͔Βૌٻ͢Δ͜ͱͰ
    ૹۚɾूۚͷීٴʹ޲͚ͨଧͪखͱͳΔͱ൑அ
    Kyash Inc. Private and confidential - not for distribution.
    

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24. ΢ΥϨοτԽΛ׶ߦ
    Kyash Inc. Private and confidential - not for distribution.
    ૹ͚ۚͩͰͳ͘ɺ
    ૹۚͱܾࡁͷ՝୊Λղܾ͢Δଘࡏ
    ࣍ੈ୅ͷ͓ࡒ෍ʹͳΔ΂͘
    ΢ΥϨοτԽΛߦ͏
    

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25. αʔϏεͷݟͤํΛେ͖͘มߋ
    Kyash Inc. Private and confidential - not for distribution.
    ೥ͷαʔϏεαΠτ ೥ͷαʔϏεαΠτ
    ந৅తʹૹۚͷ֓೦Λ఻͍͑ͯͨίϛϡχέʔγϣϯ͔Β
    ۩ମతʹ7JTBΧʔυ͕࣋ͯΔɺ਌͠Έ΍͢͞Λײ͡Δૌٻ࣠΁มߋ
    

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26. ΢ΥϨοτԽҎ߱ͷૌٻ࣠
    Kyash Inc. Private and confidential - not for distribution.
    ૹۚ໘
    ϢʔβʔௐࠪͰಘͨϢʔεέʔεͰ͋ΔׂΓצ΍ཱͯସ͑࣌ͷศར͞Λओ࣠ʹૌٻ
    ܾࡁ໘
    ୭Ͱ΋7JTBΧʔυ͕࣋ͯΔ఺΍νϟʔδͯ͠࢖͏͜ͱͰ࢖͍ա͗ͷݒ೦͕ͳ͍͜ͱΛૌٻ
    

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27. ϓϩμΫτͷݟͤํ΋େ͖͘มߋ
    Kyash Inc. Private and confidential - not for distribution.
    ೥ͷΞϓϦτοϓ ೥ͷΞϓϦτοϓ
    ,ZBTI͕ఏڙ͢Δܾࡁػೳͷ৅௃Ͱ͋Δ,ZBTI7JTBΧʔυΛૌٻ͢ΔͨΊʹ
    ΧʔυͷϏδϡΞϧΛશ໘తʹग़ͨ͠ը໘ߏ੒΁มߋ
    

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28. ΢ΥϨοτԽҎ߱ͷ޻෉఺
    Kyash Inc. Private and confidential - not for distribution.
    ΫϨδοτΧʔυొ࿥͕ෆ҆
    ͍࣋ͬͯͳ͍
    ίϯϏχɺۜߦ"5.ʢϖΠδʔʣ͔Β
    ͷνϟʔδ͕Ͱ͖Δ͜ͱ͕Ұ໨Ͱ෼
    ͔ͬͯࣗ෼Ͱ΋࢖͑ͦ͏ͱࢥ͑Δ
    
    
    

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29. ΢ΥϨοτԽҎ߱ͷ޻෉఺
    Kyash Inc. Private and confidential - not for distribution.
    εϚϗͷωοτγϣοϐϯάʹෆศ
    Χʔυ৘ใͷίϐʔϖʔετ͕͋Ε
    ͹ιϑΝͰ৸సͼͳ͕Βɺ௨ۈɾ௨ֶ
    ࣌ͷిंͷதͰͷিಈങ͍ʹ΋ศར
    
    
    

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30. ΢ΥϨοτԽҎ߱ͷ޻෉఺
    Kyash Inc. Private and confidential - not for distribution.
    ͓ۚʹؔ͢Δ͜ͱ͸ා͍
    ϩοΫػೳ΍'BDF*%΍ࢦ໲ೝূͳͲ
    ηΩϡϦςΟ໘͕ڧݻ͔ͩΒ҆৺
    
    
    

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31. ΢ΥϨοτԽҎ߱ͷ޻෉఺
    Kyash Inc. Private and confidential - not for distribution.
    ࢖͍ա͕͗৺഑
    ཤྺ͕͙͢൓ө͞ΕΔ͏͑ʹɺ
    ݄ؒར༻ֹը໘ͰͲΕ͚ͩ࢖͔ͬͨ
    ͕ɺ,ZBTI͚ͩͰΘ͔Δ͔Β҆৺
    
    
    

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32. ΢ΥϨοτԽҎ߱ͷ޻෉఺
    Kyash Inc. Private and confidential - not for distribution.
    ҰਓͰ͙͢ʹ࢖͑ͳ͍
    ׂΓצ͓ͨۚ͠Λ͓ళͰ࢖͑ͳ͍
    ҰਓͰ΋࢖͍࢝ΊΒΕɺपΓʹ΋
    ,ZBTIͷྑ͍఺Λઆ໌͠΍͘͢ͳͬͨ
    
    
    

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34. ܾࡁʹ͓͚ΔՁ஋ఏڙ
    Kyash Inc. Private and confidential - not for distribution.
    ۀք࠷ߴϨϕϧͷؐݩ཰
    ,ZBTI7JTBΧʔυ
    ͷར༻Ͱ
    ΩϟογϡόοΫ
    ୭Ͱ΋ൃߦՄೳ
    νϟʔδͯ͠࢖͑Δ7JTBΧʔυΛൃߦ
    ΦϯϥΠϯܾࡁͰख਺ྉΛ෷͍ͨ͘ແ͍
    ίϯϏχ෷͍໘౗
    "5.ຖճߦ͘ͷ໘౗
    ࢖͍ա͕͗৺഑
    

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35. ϦΞϧΧʔυൃߦͷଟ͘ͷ൓ڹ
    Kyash Inc. Private and confidential - not for distribution.
    w 5XJUUFSτϨϯυશࠃҐ
    w ϦϦʔεཌ೔ʹສ୯ҐͷਃࠐΈ
    w ,ZBTIར༻ऀ਺ͷܹ૿
    w ݄ܾؒࡁֹͷܻ͕มΘΔʂ
    

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36. ৽͍͠ՄೳੑɺจԽͷ૑଄
    Kyash Inc. Private and confidential - not for distribution.
    

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37. Kyash Inc. Private and confidential - not for distribution.
    ૹۚͷ׆ੑԽ
    ૹۚʹ͓͍ͯ͸ɺࣗ෼͚ͩͰͳ͘पΓ΋࢖͍ͬͯͳ͍ͱ࢝ΊΒΕͳ͍ͱ͍͏
    αʔϏεͷϋʔυϧΛܾࡁΛಋೖޱͱͯ͠௒͍͚͑ͯΔ
    ૹۚମݧ΁ͷ
    ϋʔυϧ͕Լ͕Δ
    ׂΓצͳͲͰ
    ࣗ෼͕ूΊΕ͹
    ΩϟογϡόοΫ
    Ͱ͓ಘ
    ·ͣ͸ਓͰ࢝ΊΔ ࢖͏ਓ͕૿͑Δ
    ΢ΥϨοτԽҎ߱ɺܾࡁͱ͍͏ఏڙՁ஋͕ՃΘ͕ͬͨɺ
    ૹۚͷόΠϥϧʹ΋ܨ͕͍ͬͯΔ
    

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38. Kyash Inc. Private and confidential - not for distribution.
    ื͕ۚ͠΍͘͢ͳΔ
    େࡕ෎๺෦஍਒ɹۓٸࢧԉืۚʹ͍ͭͯ
    ԁͷ͝ࢧԉΛࣀΓ·ͨ͠ɻ
    ߴ௬ࢢࣾձ෱ࢱڠٞձͱຕํࢢࣾձ෱ࢱڠٞձ΁
    ϒϧʔγʔτͱ౔೯Λૹ෇͍͖ͤͯͨͩ͞·ͨ͠ɻ
    ৺ΑΓײँਃ্͛͠·͢ɻ
    ࡂ֐࣌ͷืۚ
    

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39. Kyash Inc. Private and confidential - not for distribution.
    ౤͛મ͕͠΍͘͢ͳΔ
    ʮΦϊϑΣεʯΠϕϯτͷ౤͛મ
    ࣮ࡍʹϑΣεձ৔ͰΞʔςΟετ΁ͷ౤͛મΛ,ZBTIͰʂ
    

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40. Ձ஋ަ׵Λ௨ͯ͡ੈքΛ๛͔ʹ
    Ձ஋ͷҠಈΛ΋ͬͱࣗ༝ʹ͢Δ͜ͱͰɺ
    ੈͷதʹྲྀ௨͢Δɺਓʑͷ૝͍ͷ૯ྔΛ૿΍͢ɻ
    ਓͱϞϊͱ͕ࣗવʹܨ͕Δ
    Ձ஋ҠಈͷΠϯϑϥΛ໨ࢦ͠·͢ɻ
    Kyash Inc. Private and confidential - not for distribution.
    

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41. ͝੩ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ
    Kyash Inc. Private and confidential - not for distribution.
    Thank you!
    

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