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Leveraging Watson (Twitter) 071718

Leveraging Watson (Twitter) 071718

Deck for "Leveraging Watson" -- SLIDES ONLY

Time: 30 minutes max
Style: Conversational, informal tone (non-technical)
Prompt: Showcase how I approach problems and leverage learnings to improve recommendations/methodology

Em Magregz

July 17, 2018
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  1. 4

  2. 6

  3. Chief Analytics Office IBM Confidential 8 © 2015 IBM Corporation

    IBM Watson winning Jeopardy in February 2011
  4. 9

  5. Project Workflow: All products available, one quarter (FINAL REPORT) Dashboard

    deployment Visual creation NLP analysis Review gathering
  6. 12

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  10. 18

  11. Project Workflow: All products available, one quarter (FINAL REPORT) Dashboard

    deployment Visual creation NLP analysis Review gathering
  12. Project Workflow: 1-2 products, ongoing [PROOF OF CONCEPT] Dashboard deployment

    Visual creation NLP analysis Review gathering Ongoing end-user feedback from IBM sellers and IBM Chief Analytics Office
  13. 21 Selected Sources Reviews ~400 words per review | Validated

    reviewers (i.e. matched with LinkedIn) ~100 words per review | Validated reviewers (i.e. matched with LinkedIn)
  14. Chief Analytics Office IBM Confidential 22 © 2015 IBM Corporation

    Dashboard deployment Leverage external, publicly available customer and IT analyst review on IBM’s key offerings and major competitive products. Visual creation NLP analysis Review gathering Project Workflow - Review Gathering Sources: • IT Central Station • G2 Crowd • Web crawlers 22
  15. Chief Analytics Office IBM Confidential 23 © 2015 IBM Corporation

    Apply IBM Watson NLU API on unstructured data with both keyword and sentiment analysis. Dashboard deployment Leverage external, publicly available customer and IT analyst review on IBM’s key offerings and major competitive products. Visual creation NLP analysis Review gathering Project Workflow - NLP Analysis Tool: • IBM Bluemix API - Watson NLU (Natural Language Understanding) Sources: • IT Central Station • G2 Crowd • Web crawlers 23
  16. Chief Analytics Office IBM Confidential 24 © 2015 IBM Corporation

    Dashboard deployment Visual creation Keyword extraction Keyword sentiments Review sentiments Word to vec model Category sentiments Watson NLU NLP analysis Gathering reviews Sentiment Analysis: Leveraging IBM Bluemix API - Watson NLU Category Tech-savvy Observant Well-known Successful 24
  17. Chief Analytics Office IBM Confidential 25 © 2015 IBM Corporation

    Apply IBM Watson NLU API on unstructured data with both keyword and sentiment analysis. Create clear visualizations on the keyword frequency, sentiments time evolution and insights on product attributes. Visuals: • Time dependency plot • Radar chart • Sentiment distribution Dashboard deployment Leverage external, publicly available customer and IT analyst review on IBM’s key offerings and major competitive products. Visual creation NLP analysis Review gathering Project Workflow - Visual Creation Tool: • IBM Bluemix API - Watson NLU (Natural Language Understanding) Sources: • IT Central Station • G2 Crowd • Web crawlers 25
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  20. Chief Analytics Office IBM Confidential 28 © 2015 IBM Corporation

    Dashboard Design - Visual Example #1: Number of Reviews Number of Unique Reviews (Click to Filter) IBM Cognos Power BI Tableau 1 28 (Basic facts are often incredibly important) Sherlock Maples Benson
  21. Chief Analytics Office IBM Confidential 29 © 2015 IBM Corporation

    Dashboard Design - Visual Example #2: Sentiment Over Time IBM Cognos Power BI Tableau 2 29 Sherlock Maples Benson
  22. Chief Analytics Office IBM Confidential 30 © 2015 IBM Corporation

    Dashboard Design - Visual Example #3: Radar Chart 3 30 Sherlock Maples Benson Observant Tech-savvy Successful A beloved fictional detective Well-known
  23. Apply IBM Watson NLU API on unstructured data with both

    keyword and sentiment analysis. Create clear visualizations on the keyword frequency, sentiments time evolution and insights on product attributes. Visuals: • Time dependency plot • Radar chart • Sentiment distribution • Word cloud Integrate visualizations and analysis results into current IBM pricing and offering tools with interactive features and original product reviews. Impact: • IBM Cognitive Pricing Dashboard (CPD) • Outreach, Training and Ongoing Support Dashboard deployment Leverage external, publicly available customer and IT analyst review on IBM’s key offerings and major competitive products. Visual creation NLP analysis Review gathering Project Workflow - Dashboard integration and deployment Tool: • IBM Bluemix API - Watson NLU (Natural Language Understanding) Sources: • IT Central Station • G2 Crowd • Web crawlers 31
  24. ^ —and the research methodology, data cleaning, analysis, results, deck,

    etc.— ^ so make that stranger happy! My Research & Project Philosophy:
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  29. Latest & greatest from PAPOR • Debates on scale polarity:

    ◦ Fully labeled ◦ End-anchored ◦ 0 ...10 ◦ -2 …+2 ◦ Unipolar responses ◦ Bipolar response • Hard-to-reach populations 47 • Mobile best practices • Mixed method sampling • Share of consideration • Completion rates • Defining rurality
  30. Data Viz Philosophy: Examples 53 2) Use visual cues to

    help lead the audience through your insight
  31. Data Viz Philosophy: Examples 54 3) Use contrast (size, color)

    to capture the reader’s attention (and imagination)