10 email secrets for ad sales

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Sales Emails, 10 Tips
For HUGE Success.
Presented by Ryan Dohrn
Founder, Brain Swell Media
Creator, 306 Ad Sales System
www.360AdSales.com
[email protected]
@RyanDohrn

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360AdSales.com

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Big Idea #1
Great Subject Lines
@ryandohrn www.360AdSales.com

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S (Name of a mutual connection)
recommended I get in touch.
S I was just wondering…
S May 29th?
S Three reasons…
S Did something happen?

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S New idea for you
S (Name of a competitor) is marketing very
well?
S Wrong person?
S 20 minutes?
S I will respect your answer.

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S This is a no-brainer.
S I have the answer.
S Lets hook-up?
S Urgent!
S Internal Revenue Service
Subject lines to NOT use….

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Big Idea #2
Understand mobile
readers.

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Big Idea #3
Yes or No

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Subject line: John Deere Z35e
Hi Bob. I see that John Deere is aggressively marketing their
zero turn mowers. I have an idea to give them a run for their
money. Could I call you Tuesday at 2pm EST for a quick 15
minute chat?
Thanks.
Ryan

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Big Idea #4
Bullet Based Emails

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Subject line: 3 things
Hi Bob.
1. Does Thursday at noon work for a quick chat?
2. Will anyone else be joining us?
3. Is Gotomeeting good for this call?
Thanks.
Ryan

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Subject line: follow-up
Hi Bob.
1. We have 35,000 new readers on our eList.
2. I am working on a spec ad for you.
3. Yes we can deploy the eBlast on Friday.
Thanks.
Ryan

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Big Idea #5
Videos Sell

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Subject line: video for you
Hi Bob.
I recorded this SHORT video that explains why I was calling.
Thanks.
Ryan

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Mac: QuickTime
PC: Snag it

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@ryandohrn
“Creating sales videos on your computer”

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50 Revenue Ideas eBook
10 Proven Sales
Strategies eBook
One winner of Selling
Backwards!

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Big Idea #6
Be Super Relevant

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Subject line: marketing idea
Hi Cathy.
I am Ryan Dohrn from CD Woman Magazine. We have a shoe issue
coming up. You would be a perfect “fit.” ;) When can we connect to
discuss?
Thanks.
Ryan
P.S. Deadline is next week. I have attached our media kit too.

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Subject line: Bottie Moc.
Hi Cathy.
I saw on your Facebook page that you are promoting the Bottie Moc. I
have an idea to get that shoe in front of 15,000 women next week. Could I
call you at 2pm on Thursday? I promise to be brief and not waste your
time.
Thanks.
Ryan

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Subject line: Bottie Moc.
Hi Cathy.
- I saw your Bottie Moc on your Facebook page.
- I can get you access to 15,000 fashion driven women
- Could I call you at 2pm on Thursday to discuss?
- I promise to be brief.
Thanks.
Ryan

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Big Idea #7
Use Templates

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#1: Subject line: next week?
Hi Bob. Before emailing you I did some research on ABC, Inc. I have
an idea I that could put your XT-200 in front of 170,000 potential new
customers. Bob, I feel this idea will be worth your time. 20 minutes is
all that I need. Can we meet next week to discuss? I promise not to
waste your time.
#2: Subject line: XYZ, Inc.??
Hi Bob, XYZ, Inc. is really marketing hard these days. I emailed you a
few days ago about an idea that I feel will really give them a run for
their money. I’ll be in Davenport next week? Could you meet with me
for 20 minutes next Tuesday or Wednesday to discuss? I promise to not
waste your time.

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Big Idea #8
Increase Total Touches

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Polite persistence
produces positive profit.

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Touch 1 –Mon-Voice Mail #1, Email #1
- Wait 2 days – Tue, Wed.
Touch 2 – Thur-Voice Mail #2, Email #2
- Wait 2 days – Fri, Sat, Sun, Mon
Touch 3 – Tue-Voice Mail #3, Email #3
- Wait 2 days – Wed, Thur.
Touch 4 – Fri-Voice Mail #4, Email #4
- Next day
Touch 5 – Monday-Voice Mail #5, Email #5
@ryandohrn – [email protected] - www.360AdSales.com

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Big Idea #9
Perfect Send Times

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Common Meeting
Times in “Corporate
America”:
10am and 2pm

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11am and 3:45pm in
your prospects time
zone.

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Big Idea #10
Email is just one piece
of the sales puzzle.
@ryandohrn wwwz.360AdSales.com

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Listening learners
Seeing learners
Touch / experience learners

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Listening learners – 22%
Seeing learners – 66%
Touch / experience learners – 12%

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S 1. Great subject lines
S 2. Understand mobile readers
S 3. Yes or No
S 4. Bullet based emails
S 5. Videos sell
S 6. Be relevant
S 7. .Use templates
S 8. Increase total touches
S 9. Perfect time to send email
S 10. Email is one piece of the sales puzzle.

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50 Revenue Ideas eBook
10 Proven Sales
Strategies eBook
One winner of Selling
Backwards!

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360AdSales.com

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S
Sales Emails, 10 Tips
For HUGE Success.
Presented by Ryan Dohrn
Founder, Brain Swell Media
Creator, 306 Ad Sales System
www.360AdSales.com
[email protected]
@RyanDohrn

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10 email secrets for ad sales

10 email secrets for ad sales

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