10 email secrets for ad sales

Transcript

1. S Sales Emails, 10 Tips For HUGE Success. Presented by Ryan Dohrn Founder, Brain Swell Media Creator, 306 Ad Sales System www.360AdSales.com Ryan@BrainSwellMedia.com @RyanDohrn
2. 360AdSales.com
3. S Big Idea #1 Great Subject Lines @ryandohrn www.360AdSales.com
4. S (Name of a mutual connection) recommended I get in touch. S I was just wondering… S May 29th? S Three reasons… S Did something happen? @ryandohrn www.360AdSales.com
5. S New idea for you S (Name of a competitor) is marketing very well? S Wrong person? S 20 minutes? S I will respect your answer. @ryandohrn www.360AdSales.com
6. S This is a no-brainer. S I have the answer. S Lets hook-up? S Urgent! S Internal Revenue Service @ryandohrn www.360AdSales.com Subject lines to NOT use….
7. S Big Idea #2 Understand mobile readers. @ryandohrn www.360AdSales.com
8. S
9. S Big Idea #3 Yes or No @ryandohrn www.360AdSales.com
10. S Subject line: John Deere Z35e Hi Bob. I see that John Deere is aggressively marketing their zero turn mowers. I have an idea to give them a run for their money. Could I call you Tuesday at 2pm EST for a quick 15 minute chat? Thanks. Ryan @ryandohrn www.360AdSales.com
11. S Big Idea #4 Bullet Based Emails @ryandohrn www.360AdSales.com
12. S Subject line: 3 things Hi Bob. 1. Does Thursday at noon work for a quick chat? 2. Will anyone else be joining us? 3. Is Gotomeeting good for this call? Thanks. Ryan @ryandohrn www.360AdSales.com
13. S Subject line: follow-up Hi Bob. 1. We have 35,000 new readers on our eList. 2. I am working on a spec ad for you. 3. Yes we can deploy the eBlast on Friday. Thanks. Ryan @ryandohrn www.360AdSales.com
14. S Big Idea #5 Videos Sell @ryandohrn www.360AdSales.com
15. S Subject line: video for you Hi Bob. I recorded this SHORT video that explains why I was calling. Thanks. Ryan @ryandohrn www.360AdSales.com
16. Mac: QuickTime PC: Snag it
20. S @ryandohrn “Creating sales videos on your computer”
21. 50 Revenue Ideas eBook 10 Proven Sales Strategies eBook One winner of Selling Backwards!
22. S Big Idea #6 Be Super Relevant @ryandohrn www.360AdSales.com
23. S @ryandohrn www.360AdSales.com
24. S Subject line: marketing idea Hi Cathy. I am Ryan Dohrn from CD Woman Magazine. We have a shoe issue coming up. You would be a perfect “fit.” ;) When can we connect to discuss? Thanks. Ryan P.S. Deadline is next week. I have attached our media kit too. @ryandohrn www.360AdSales.com
25. S Subject line: Bottie Moc. Hi Cathy. I saw on your Facebook page that you are promoting the Bottie Moc. I have an idea to get that shoe in front of 15,000 women next week. Could I call you at 2pm on Thursday? I promise to be brief and not waste your time. Thanks. Ryan @ryandohrn www.360AdSales.com
26. S Subject line: Bottie Moc. Hi Cathy. - I saw your Bottie Moc on your Facebook page. - I can get you access to 15,000 fashion driven women - Could I call you at 2pm on Thursday to discuss? - I promise to be brief. Thanks. Ryan @ryandohrn www.360AdSales.com
27. S Subject line: Bottie Moc. Hi Cathy. - I saw your Bottie Moc on your Facebook page. - I can get you access to 15,000 fashion driven women - Could I call you at 2pm on Thursday to discuss? - I promise to be brief. Thanks. Ryan @ryandohrn www.360AdSales.com
28. S Big Idea #7 Use Templates @ryandohrn www.360AdSales.com
29. #1: Subject line: next week? Hi Bob. Before emailing you I did some research on ABC, Inc. I have an idea I that could put your XT-200 in front of 170,000 potential new customers. Bob, I feel this idea will be worth your time. 20 minutes is all that I need. Can we meet next week to discuss? I promise not to waste your time. #2: Subject line: XYZ, Inc.?? Hi Bob, XYZ, Inc. is really marketing hard these days. I emailed you a few days ago about an idea that I feel will really give them a run for their money. I’ll be in Davenport next week? Could you meet with me for 20 minutes next Tuesday or Wednesday to discuss? I promise to not waste your time. @ryandohrn www.360AdSales.com
30. S Big Idea #8 Increase Total Touches @ryandohrn www.360AdSales.com
31. S Polite persistence produces positive profit. @ryandohrn www.360AdSales.com
32. Touch 1 –Mon-Voice Mail #1, Email #1 - Wait 2 days – Tue, Wed. Touch 2 – Thur-Voice Mail #2, Email #2 - Wait 2 days – Fri, Sat, Sun, Mon Touch 3 – Tue-Voice Mail #3, Email #3 - Wait 2 days – Wed, Thur. Touch 4 – Fri-Voice Mail #4, Email #4 - Next day Touch 5 – Monday-Voice Mail #5, Email #5 @ryandohrn – Ryan@360AdSales.com - www.360AdSales.com
33. S Big Idea #9 Perfect Send Times @ryandohrn www.360AdSales.com
34. S Common Meeting Times in “Corporate America”: 10am and 2pm @ryandohrn www.360AdSales.com
35. S 11am and 3:45pm in your prospects time zone. @ryandohrn www.360AdSales.com
36. S Big Idea #10 Email is just one piece of the sales puzzle. @ryandohrn wwwz.360AdSales.com
37. Listening learners Seeing learners Touch / experience learners @ryandohrn wwwz.360AdSales.com
38. Listening learners – 22% Seeing learners – 66% Touch / experience learners – 12% @ryandohrn wwwz.360AdSales.com
39. S 1. Great subject lines S 2. Understand mobile readers S 3. Yes or No S 4. Bullet based emails S 5. Videos sell S 6. Be relevant S 7. .Use templates S 8. Increase total touches S 9. Perfect time to send email S 10. Email is one piece of the sales puzzle. @ryandohrn www.360AdSales.com
40. 50 Revenue Ideas eBook 10 Proven Sales Strategies eBook One winner of Selling Backwards!
41. 360AdSales.com
42. S Sales Emails, 10 Tips For HUGE Success. Presented by Ryan Dohrn Founder, Brain Swell Media Creator, 306 Ad Sales System www.360AdSales.com Ryan@BrainSwellMedia.com @RyanDohrn