How to integrate AI into your marketing processes without losing the human touch

Transcript

1. How to integrate AI into your marketing processes without losing the human touch
2. Hello 👋🏼 Tereza Litsa Marketing Consultant 11 years of experience in social media and content marketing Always up for improving existing marketing processes
3. POLL
4. Three out of five workers (61%) currently use or plan to use generative AI. Salesforce Stats
5. Three out of five workers (61%) currently use or plan to use generative AI. Salesforce 60% of employees picked human oversight as the top factor to trust generative AI Salesforce Stats
6. 71% of marketers expect generative AI will help eliminate busy work and allow them to focus more on strategic work. Salesforce Stats
7. 71% of marketers expect generative AI will help eliminate busy work and allow them to focus more on strategic work. Salesforce 43% of marketers said they don’t know how to get the most value out of it. Salesforce Stats
8. 5 steps to adding AI to your marketing communications processes
9. Identify pain points Map out Impact / Effort Define your Strengths and Weaknesses 1) Review your processes
10. Examples of processes Content creation Brainstorming Content repurposing SEO content planning Social media marketing Video content creation Admin tasks
11. Campaign planning Strategy Ideation Content creation Content repurposing Campaign launch A/B testing Optimisation Measurement
12. Campaign planning Strategy Ideation Content creation Content repurposing Campaign launch A/B testing Optimisation Measurement
13. 2) Define objectives How do you want to use AI? Which problem are you trying to solve? Finding the best use case
14. Define objectives 01 02 03 What do you want to achieve? What’s the best AI use case to make you more efficient? How will you measure success? Time saved, content outputs, leads generated, traffic increase Choose the best AI use case AI thought partner AI analyst AI creator AI automation agent
15. Use cases Basic content creation Copywriting Brainstorming Content repurposing Data analysis Image generation Video generation A/B testing Social media ads SEO keyword research Automation Email journeys and personalisation Chatbots Lead nurturing Fundraising Tone of voice Business processes
16. Campaign planning Strategy Ideation Content creation Content repurposing Campaign launch A/B testing Optimisation Measurement
17. 3) Pick tools Discover new tools based on the specific use cases Find what works best for you Train yourself and your team
18. Choosing a tool Use case Simplicity Cost Training required Code/no code Integrations
19. Content ideation ChatGPT
20. Content creation Claude
21. Image generation Canva Magic
22. Video generation Synthesia
23. Content repurposing Copymatic
24. AI content workflows ContentBot
25. Improving conversion Flowpoint AI
26. Fundraising Fundraiser GPT
27. AI + Pomodoro FocusDoro
28. 4) Prioritise Focus on one use case at a time Start small Document your learnings
29. How to prioritise Impact Feasibility Alignment with your organisational objectives Urgency Personal interest
30. 5) Review and refine Review your process Learn before you scale
31. How to get started Pick 1-2 use cases Create a use case document Share learnings Communicate progress Start small Keep improving the process
32. Example of a workflow and how to blend AI + humans
33. Campaign planning Strategy Ideation Content creation Content repurposing Campaign launch A/B testing Optimisation Measurement
34. Campaign planning Strategy Ideation Content creation Content repurposing Campaign launch A/B testing Optimisation Measurement
35. Campaign planning Strategy Ideation Content creation Content repurposing Campaign launch A/B testing Optimisation Measurement
36. Campaign planning Strategy Ideation Content creation Content repurposing Campaign launch A/B testing Optimisation Measurement
37. Campaign planning Strategy Ideation Content creation Content repurposing Campaign launch A/B testing Optimisation Measurement
38. Campaign planning Strategy Ideation Content creation Content repurposing Campaign launch A/B testing Optimisation Measurement
39. Campaign planning Strategy Ideation Content creation Content repurposing Campaign launch A/B testing Optimisation Measurement
40. Campaign planning Strategy Ideation Content creation Content repurposing Campaign launch A/B testing Optimisation Measurement
41. Campaign planning Strategy Ideation Content creation Content repurposing Campaign launch A/B testing Optimisation Measurement
42. Campaign planning Strategy Ideation Content creation Content repurposing Campaign launch A/B testing Optimisation Measurement finding the right tools
43. Define objectives Choose use cases Summary Review your current processes Find the right tools
44. More practical workflows and AI tools https://simplify-ai-marketing.beehiiv.com
45. Thank you! www.terezalitsa.co