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Stuck in the Middle: Mastering Stakeholder Mana...

Emily Tate
October 13, 2018

Stuck in the Middle: Mastering Stakeholder Management

Getting things done requires more than sheer force of will. It requires cooperation and collaboration from a number of stakeholders. These stakeholders often have conflicting goals, and balancing the needs of a variety of roles often feels overwhelming.

To make a true impact, we have to be able to avoid simply being another person saying yes to the HiPPO in the room, or bending to the will of the squeakiest wheel on the team. This talk will discuss how to intentionally manage your stakeholders like a product, and use your skill of influence to drive the organisation in a positive direction.

Emily Tate

October 13, 2018
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  1. “We humans are far more focused on threat than we

    are the potential of positive outcomes” Julia Whitney
 Whitney and Associates
 @thedailyem
  2. Leadership Sales Team Marketing Team Development Team UX Team Legal,

    Security & Regulatory Some Dude on Twitter @thedailyem
  3. Product & Design Development Marketing Legal Emily Eli Josh Andrew

    Sanusha Lauren Joe Kent Suzie Kyle Jean David Jackie Carolyn @thedailyem
  4. Who: 5-10 key stakeholders When: At the beginning of any

    large effort, or when you sense misalignment How long: 30-45 minutes Stakeholder Interviews @thedailyem
  5. • Tell me what you know about this project. •

    What are your goals for this project? • What are your biggest fears about this project? • How would you like to be kept updated? • What problems are you the right person to solve? Stakeholder Interviews @thedailyem
  6. Core Team High-Touch Low-Touch • Goals Alignment • Contributor/user of

    tracking tools • Daily standup • Weekly retros • Regular ad hoc conversations • Goals Alignment • Access to tracking tools • Weekly update meeting • Weekly update email • Frequent ad hoc conversations • Goals Alignment • Weekly update email • Weekly email • Ad hoc conversations when they have questions Sample Communication Plan @thedailyem
  7. Who: Core team, key stakeholders, naysayers When: At the beginning

    of any large effort, or when you sense misalignment How long: 1-2 hours Goals Alignment Workshop @thedailyem
  8. What is Actually Happening: Week 1: ✅ Week 2: ✅

    Week 3: ✅ Week 4: ✅ Week 5: ✅ Week 6: ✅ Week 1: ✅ Week 2: ⚠ Week 3: ⁉ Week 4: Week 5: Week 6: My Scorecard Shows: @thedailyem
  9. Fight the “Swoop and Poop” • Communicate early and often

    • Data-driven decisions • Own your product • Return to goals @thedailyem
  10. Use Your 5 Whys Why are they angry? We scheduled

    a meeting without telling them They had been designated primary contact When someone asked and they didn’t know, they looked like they weren’t doing their job It hurt their credibility @thedailyem