Prioritizing a backlog is a technically simple task - you just have to list what to work on next. So why is it so hard? The reality is that prioritization is an art. There is no formula that can tell you with certainty what the priority should be, and many of the tricks we try to put in place to make prioritization "easier" actually cause the team to work on unimportant things. Emily's talk aims to open a discussion that will help you embrace the messiness of prioritization, and appreciate the art of the craft.