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Complete GSC Data The New Table Stakes in SEO - LocalU - 4-7-21

Complete GSC Data The New Table Stakes in SEO - LocalU - 4-7-21

This was the deck that introduced the Google Search Console (GSC) API to lots and lots of folks who either hadn't heard of it or understood how powerful it really is.

In the deck we compare using the data via API vs native GSC tool.

The TL;DR is that most users will walk away wanting to use a tool like https://branch.tools or something similar because they'll see how much work they can get done, faster, while accessing actionable insights that were previously hidden.

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Noah Learner

August 03, 2022
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  1. Noah Learner | Two Octobers | @noahlearner Complete GSC Data

    The New Table Stakes in SEO
  2. Noah Learner | Two Octobers | @noahlearner Today: 1. How

    fuller GSC data changes the analysis game 2. Examples of how to use it tactically for local SEO.
  3. Noah Learner | Two Octobers | @noahlearner COVID-19 came to

    town.
  4. Noah Learner | Two Octobers | @noahlearner Bike shops prospered.

    I became anxious about being held to 2020 standards.
  5. Noah Learner | Two Octobers | @noahlearner Necessity is the

    mother of invention
  6. Noah Learner | Two Octobers | @noahlearner How can you

    use the data? API > BigQuery > Google Data Studio
  7. Noah Learner | Two Octobers | @noahlearner Build your own—

    we call ours Search Explorer— or use another ETL tool.
  8. Noah Learner | Two Octobers | @noahlearner Get to know

    the Google Search Console API 50k rows per day per property
  9. Noah Learner | Two Octobers | @noahlearner Get to know

    the Google Search Console API
  10. Noah Learner | Two Octobers | @noahlearner We got all

    the search data. 👏
  11. Noah Learner | Two Octobers | @noahlearner Realizations came in

    🌊 s.
  12. Noah Learner | Two Octobers | @noahlearner Massive useful visibility

  13. Noah Learner | Two Octobers | @noahlearner GSC UI: ~47%

    of search terms GSC API: 100% of search terms
  14. Noah Learner | Two Octobers | @noahlearner Data is skewed

    GSC UI: 37% terms are branded / sale GSC API: 5% terms are branded / sale
  15. Noah Learner | Two Octobers | @noahlearner You experience the

    pain when optimizing anything unbranded or long tail.
  16. Noah Learner | Two Octobers | @noahlearner Speed Visualizations load

    over 3X faster. Less clicks to get work done.
  17. Noah Learner | Two Octobers | @noahlearner Context Stay in

    the Data without context shifting.
  18. Noah Learner | Two Octobers | @noahlearner Position bucketing You

    can’t do this at URL level with native GSC connectors!
  19. Noah Learner | Two Octobers | @noahlearner Site structure filtering

  20. Noah Learner | Two Octobers | @noahlearner Question terms are

    bountiful
  21. Noah Learner | Two Octobers | @noahlearner Campaign health

  22. Noah Learner | Two Octobers | @noahlearner How can you

    use it?
  23. Noah Learner | Two Octobers | @noahlearner Local now means

    click-to-brick
  24. Noah Learner | Two Octobers | @noahlearner 1. Find questions

    2. Add as IDs to headings 3. Content is exposed to passage indexing
  25. Noah Learner | Two Octobers | @noahlearner

  26. Noah Learner | Two Octobers | @noahlearner Bottom of funnel

    Pro Tip Add “For Sale” in your Title Tags!!!
  27. Noah Learner | Two Octobers | @noahlearner

  28. Noah Learner | Two Octobers | @noahlearner Store pages 34.7%

    of online revenue came from GMB Traffic
  29. Noah Learner | Two Octobers | @noahlearner Where do they

    go next?
  30. Noah Learner | Two Octobers | @noahlearner Store pages 1.

    GA Audience > Users Flow 2. Change Category to Landing Page for a store page
  31. Noah Learner | Two Octobers | @noahlearner Store pages 1.

    Add content to store page to grow sales: a. Popular products b. Popular brands c. Popular categories
  32. Noah Learner | Two Octobers | @noahlearner Keyword expansion

  33. Noah Learner | Two Octobers | @noahlearner Keyword expansion

  34. Noah Learner | Two Octobers | @noahlearner Cannibalization & internal

    link opportunities
  35. Noah Learner | Two Octobers | @noahlearner Cannibalization

  36. Noah Learner | Two Octobers | @noahlearner Takeaways

  37. Noah Learner | Two Octobers | @noahlearner • Massive visibility

    • Speed • Funnel optimization is a breeze • Content strategy is easier • You can easily turn store pages into conversion machines • Keyword expansion + cannibalization checking is easier.
  38. Noah Learner | Two Octobers | @noahlearner Stay in touch!

    noah@twooctobers.com linkedin.com/in/noahlearner/ @noahlearner @thekraken