This deck lays out the Framework we use at Two Octobers to perform analysis, create hypotheses, run tests, and then rinse and repeat.
I built it because I have seen firsthand while releasing https://branch.tools that marketers, by and large, struggle with deriving meaning from tabular data.
The deck shows the user how to:
-- Define the problem
-- Identify the source of Truth
-- Build /use data viz tools to explore data
-- Extract insights
-- Form hypothesis
-- Execute test
-- Track + continuously improve outcomes