In this deck I showed off a number of ways to get the most out of the Google Search Console API by learning how to pipeline it using an ETL tool like https://jepto.com and to then visualize it with Google Data Studio.
I talk about a lot of the key benefits of this approach including:
- This approach makes data studio a super fast tool.
- You can segment and classify your data (we do this with customizable top, middle and bottom of the funnel terms at https://branch.tools).
- Position bucketing. It's super easy to segment your query data to find low hanging fruit opportunities.
- See your data segmented by URL structure
- Keyword Cannibalization
- Keyword Expansion
- Trending Queries
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