Learn “what” Spot obstacles Gain momentum Review Late Lead Should Synthesis Lock doors Defend “why” Beat opponents Get final approval Decide Mid Speak Could Analysis Close doors Explain “how” Choose battles Build consensus
initiative is very important to leadership.” “We need to redesign. Our current thing sucks.” “Wow-factor!” “It has to look good on a mobile phone.” “We want to switch to open source.”
needs to be easy-to-use.” 1. Understand the goals. “This initiative is very important to leadership.” “Wow-factor!” “It has to look good on a mobile phone.” “We want to switch to open source.” x x
needs to be easy-to-use.” x 1. Understand the goals. “This initiative is very important to leadership.” “Wow-factor!” “It has to look good on a mobile phone.” “We want to switch to open source.” x x x x
success for our business when… …it’s increased our customer retention. …it’s a measurable online experience on par with our competitors. …it’s moved high volume, low value transactions to the web. This project will be a huge success for our customers when… …it offers our customers the tools they expect and demand. ...it provides fresh and relevant content that is actionable. …customer satisfaction scores are 20% better. This project will be a huge success for our employees when… …it’s reduced time spent on low-value transactions. …it’s improved retention through customer satisfaction. …it’s helped solidify relationships with customers. …our employees feel comfortable sending customers to the site.
thinking that got them there. Find out what’s been tried in the past, with what degree of success. Embrace the fact that you are likely not a subject-matter expert.
complain that… We’re losing-out to the competition because... We need the project to help us… It would be really great if... A particular pain-point for us is... We currently spend way too much time... It shouldn’t be so hard to...
Always agree and say yes... ...the Rule of Agreement reminds you to ‘respect what your partner has created’ and to start from an open- minded place. Start with a yes; see where that takes you.” — Tina Fey
Move high-volume, low- value tasks to the web. HOW Relevant content Powerful capabilities Easy to get help HOW Recurring payments Up-sell / cross-sell Agent omni-present HOW Powerful capabilities Recurring payments 3rd party integration
Move high-volume, low- value tasks to the web. HOW Relevant content Powerful capabilities Easy to get help HOW Recurring payments Up-sell / cross-sell Agent omni-present HOW Powerful capabilities Recurring payments 3rd party integration
product road map. ...we’re doing something similar in another part of the project. ...next time around we’ll make sure she’s included. ...if you’ve got more money, I’ll make it happen.
Maybe, if... Decide Understand the goals. Ask questions. Frame the problem. Explore possibilities. Yes, and... Explore Restate the goals. Provide answers. Frame the evolution. Defend decisions. No, but... Review