CNE Social Media Trends

Transcript

1. SOCIAL MEDIA TRENDS
3. SOCIAL MEDIA SERVICES •  Assessments •  Brand Voice •  Social Media Plans •  Campaign Strategy and Implementation •  Fundraising/ Crowdfunding
4. BEYOND FACEBOOK & TWITTER
5. MARKETING IS… • WORDS • VISUALS • STRATEGY
7. WAIT, I THOUGHT BLOGS WERE OLD NEWS
8. What makes a good blog? •  Compelling images and videos •  Links to other social media •  Minimum post of 1 per week •  Interactive in creating a community •  Entertain them! •  Calls to Action
9. MAKE IT SCANNABLE •  Lists •  Formatting •  Headings •  Pictures •  Blockquotes •  White space •  KISS http://www.problogger.net/archives/2005/08/19/writing-blog-content-make-it-scannable/
10. MAKE IT SHARABLE •  Articles with images get 94% more total views. •  Entertaining images •  Use titles and alternate text •  Are you getting pinned? Check! •  http://www.pinterest.com/source/thesparkmill.com/ http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in- your-marketing-infographic/#1tbiURdlIeje1mgg.99
11. INSTAGRAM •  An instagram is worth 1000 words •  Simple tool to create useful stories and to curate content from others
12. INSTAGRAM VIDEO •  Show Impact •  Tell Stories •  Inspire and Demonstrate Positive" Actions •  Teach Something •  Let Your Supporters Shine •  Testimonials •  Thank Supporters •  http://mediacause.org/7-ways-nonprofits-video-instagram/
13. BEST PRACTICES FOR NONPROFITS 1.  Report live 2.  Regram 3.  Add hastags to captions and like the photos of others 4.  Use third party apps •  Statigram – analytics •  Copygram – printing •  Flipagram and Slidagram 5.  One image a day 6.  Understand what makes a good instagram image 7.  Demonstrate impact, statistics in the captions
14. INSTAGRAM : NPOS THAT GET IT http://www.pinterest.com/karvetski/ instagram-nonprofits-that-get-it/
15. MAKE VIDEOS •  Use what you have •  Prepare ahead of time •  Keep it short •  Choose your words carefully •  Include a call to action •  Choose good music https://www.youtube.com/watch?v=szpN6nn2sMo
16. CRISIS COMMUNICATIONS •  Be attentive, be human. •  Cut off auto schedulers •  Respond quickly. Rockstar Example @DOMVAPower
17. MUST DO: VISUALS
18. MAKING GRAPHICS: CANVA
19. FREE STOCK IMAGES •  http://list.ly/l/703
20. FUNDRAISING
23. MILLENIALS ARE MORE GENEROUS THAN YOU THINK
24. •  http://www.dunhamandcompany.com/2014/07/new-study-shows-older-donors-now-just-as-likely-to-give-to-charities- online-as-younger-donors/#sthash.DtQ0jUwx.dpbs
25. BENCHMARKS •  For every 1000 visits to web, $612 raised •  7.2% of web visitors become donors •  Average one time online gift $104 •  Average monthly gift, $23 •  Average email open rate 15% •  Fundraising page completion rate 13% •  Average tweets per day 5 •  Average facebook posts per day 1.1 •  15-20% of annual donations come during December
26. https://www.blackbaudhq.com/corpmar/cgr/ how-nonprofit-fundraising-performed- in-2014.pdf
27. ONLINE GIVING
28. 1.  Test your website http://mattkersley.com/responsive/ 2. E-Newsletter Metrics 3. Donation Page Checklist •  Donate Button on Homepage •  1 click from homepage •  Monthly giving option •  Branded Page •  Easy directions
29. INVEST IN YOUR GIVING PAGE
30. Who are Online Donors •  90% shop online •  78% do banking and bill paying online •  Younger, more generous, in a hurry •  Comparing you to netflix and amazon •  Average age is 38-49
31. Optimize Your Website for Online Giving • Mobile Optimization • Revamp your About Us page, pictures, bios • Tell stories, don’t write books • Your premium spot is your website, above the fold • Link to GiveRichmond, 990s • Don’t add other links • Keep choices simple
32. GREAT DONATION PAGES •  Color •  Design •  Easy to find button
33. ROCKSTARS WORLD WILDLIFE FOUNDATION
34. SHORTCUTS
35. TACTICS: EDITORIAL CALENDAR
37. OVERALL PLANNING
38. MAKE A PLAN • MANAGE - How will I manage social media day to day? • CONTENT - What 3-5 kinds of content will I post? • MEASURE - How will I measure engagement? • PINPOINT -How will I differ my message from web, newsletter, and social media tools?
41. WHY CREATE AND FIND CHAMPIONS 1. The power of a testimonial will outperform anything you create. 2. Champions can open doors faster than you can. 3. It isn’t marketing, its genuine.
42. SO WHY DO PEOPLE SHARE THINGS? http://nytmarketing.whsites.net/mediakit/pos/
44. WHO MAKES A GOOD CHAMPION? •  Basic communication skills •  Enthusiasm for the cause •  Personal connection to the NPO •  Active Facebook profile & basic social media etiquette •  Positive outlook on life •  Willingness to learn •  Time to spend on social media
45. WHERE ARE THEY? •  Your email newsletter – who is clicking and opening? •  Twitter – who is engaging? •  Facebook – who is engaging? •  Staff, board, volunteers, donors •  Online donors
46. HOW TO GET CONTENT SHARED •  Appeal to people’s motivation to connect •  Inspire Trust •  Keep your messages simple •  Use humor •  Embrace a sense of urgency •  One share is the beginning •  Email is your best engine
47. TELL A STORY •  The Issue Story – how your project solves a larger social issue •  The Local Story – how your project serves your community •  The People you serve – how the people you serve will be transformed •  The behind the scenes – sneak peek •  Innovation story – what you are doing that is unique •  Personal passion story – why your supporter is passionate
49. See our post? What can you do to help? 1.  Click like. 2.  Better yet, comment. 3.  Even better, click the share button! 4.  The best, share this link (www.blahblah.com) on your page and challenge your friends to participate.
50. GIVE THEM TOOLS
51. RECAP AND NUGGETS
52. SOCIAL MEDIA IS NOW ABOUT ADVANTAGES •  Be like oreo, not Susan G. Komen.