• 7.2% of web visitors become donors • Average one time online gift $104 • Average monthly gift, $23 • Average email open rate 15% • Fundraising page completion rate 13% • Average tweets per day 5 • Average facebook posts per day 1.1 • 15-20% of annual donations come during December
Revamp your About Us page, pictures, bios • Tell stories, don’t write books • Your premium spot is your website, above the fold • Link to 990s • Don’t add other links • Keep choices simple
as a tweet. What moves people is someone who is credible. People can see straight through storytelling that is false, staged or cynical. It has to come from the heart, not just the head.” Richard Branson
about a product or service than read about it. https://animoto.com/blog/business/video-marketing-cheat-sheet-infographic/?utm_medium=affiliate&utm_source=389818&utm_content=915189&c3 ch=SAS&c3nid=389818?utm_medium=affiliate&utm_source=389818&utm_content=915189&c3ch=SAS&c3nid=389818
of time • Keep it short • Choose your words carefully • Include a call to action • Choose good music • Animoto, stupeflix, moovly • Splice, jamendo https://www.youtube.com/watch?v=szpN6nn2sMo
Intensiveness Manage Internal GIving Day team Management Make final decisions about the Giving Day, assign tasks, hold team accountable and on schedule, add tasks as needed Medium Coordinate staff and volunteer training Management Organize and run trainings for internal staff so they understand how to field questions from donors and constituents in advance of and on Giving Day. Medium Oversee technical coordination Technical Learn the Razoo platform and ensure nonprofit profile is appropriately reflected, troubleshoot any technical problems, serve as main point-of- contact for any technical issues that arise during planning and day of Light Develop outreach to donors Donor Support Develop outreach materials (online and off) to reach current and new donors. Materials should explain the Giving Day, encourage them to participate, make it easy for them to take action - using all forms of outreach: website, email, blog, newsletter, fliers, etc. Heavy Respond to inquiries from donors Donor Support Respond quickly and clearly to questions from donors before and on the giving day Medium Develop overall communications strategy Communications Create giving day communications plan and develop key messaging for use in all media channels Medium Conduct outreach to the media Communications Contact local media about participation in giving day, prepare materials for media use, and generate media attention through op-eds, videos, events, PSAs, etc. Heavy Respond to inquiries from the media Communications Respond quickly and clearly to questions from the media about nonprofits involvement in Giving Day Medium Manage social media Communications Regularly promote the Giving Dayand nonprofits participation on Twitter, Facebook, LinkedIn, and other social media channels Light Manage print and online communications Communications Write and coordinate communications through email, website, blog, newsletter, brochures, and other channels Light Staffing Plan Template -For Nonprofits
Click like. 2. Better yet, comment. 3. Even better, click the share button! 4. The best, share this link (www.blahblah.com) on your page and challenge your friends to participate.
time • Have a battery back-up and a strong connection • Strong text • Respond live! • 35 great ideas • https://www.johnhaydon.com/facebook-live-ideas-show-impact- nonprofit/
media that day • Optimize your office to respond with mail within 48 hours • Schedule a thank-a-thon within 1 month • Send them a non-solicitation within 1 month • Link your thank you to your story
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