give both online and ofﬂine are more likely to keep giving than those who donate exclusively online or ofﬂine. • Organizations retain about 58% of multi-channel ﬁrst time donors as opposed to retaining only 29% of ofﬂine-only donors and 23% of online-only donors (2013). https://upleaf.com/online-fundraising-trends
to online appeals, direct response to disasters or as an annual contribution (2012) • 14% of online giving originated on a mobile device (2015) • 9% of online giving falls into the peer-to-peer bracket-- usually in response to a real-world fundraising event and independent fundraising (2012) • 1% of online giving was social--generated from Facebook and Twitter (2012)
• 7.2% of web visitors become donors • Average one time online gift $104 • Average monthly gift, $23 • Average email open rate 15% • Fundraising page completion rate 13% • Average tweets per day 5 • Average facebook posts per day 1.1 • 15-20% of annual donations come during December
(no Paypal) • Crowdrise Each has diﬀerent characteristics – pay special attention to the requirements for getting the money raised. http://www.forbes.com/sites/chancebarnett/2013/05/08/top-10-crowdfunding-sites-for-fundraising/
just photos. • why videos are more likely to go viral. http://www.ted.com/talks/kevin_allocca_why_videos_go_viral? language=en • Your ability to tell your story is signiﬁcantly increased by using video as a medium. • http://www.ssireview.org/blog/entry/crowdfunding_for_nonproﬁts • Using an organized platform gives you more legitimacy. • Read more about the pluses and minuses of different platforms http://www.shareable.net/blog/how-to-crowdfund-your-campaign-or- non-proﬁt • Platforms help by creating and housing content that is easily shareable and low impact for donors. They are seamless and easy to use.